Bike to Work Day: A Potential Tool for Planning and Fostering Sustainable Mobility

• Autor(a) principal: Patricio, Luis Claudio Brito
• Data de Publicação: 2016
• Outros Autores: Kruszielski, Leandro
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Gestão Ambiental e Sustentabilidade - GeAS
• Texto Completo: https://periodicos.uninove.br/geas/article/view/10017
• topic: Bicycle. Urban Mobility. Soft Measures. Events.; Bicicleta. Movilidad urbana. Las medidas de incentivos. Eventos.; Bicicleta. Mobilidade urbana. Medidas de incentivo. Eventos.

Bike to Work Day (BTWD) takes place all over the world and a nation-wide campaign was recently started in Brazil. Despite the growing interest, national research in this area is non-existent. This article seeks to investigate the impacts of such a campaign, using data collected on a survey in Curitiba that obtained 320 valid answers during BTWD 2015. Results showed that 38,4% of participants always commute by bike and 29,4% never or rarely commute by bike. The barriers and motivations are basically the same for both behavior groups. The main motivation was personal health and the main barrier was lack of cycling infrastructure. Origin and destination were also mapped pointing the downtown area as the most visited region. Although long term impacts weren't assessed, this research revealed the potential of a BTWD campaign to promote behavior change and also provide information about cyclists and their travel patterns, thus aiding cycling urban planning.