Technological Innovation in Projects of New Product Development: An Exploratory Study on Relationship Management Integration Among Units of a Multinational Company

Detalhes bibliográficos
Autor(a) principal: Jugend, Daniel
Data de Publicação: 2012
Outros Autores: da Silva, Sérgio Luis
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Gestão e Projetos (GeP)
Texto Completo: https://periodicos.uninove.br/gep/article/view/9431
Resumo: Although the topic of integration in product development is widely debated in the literature, there are few studies that address the participation by subsidiaries of multinational and R D centers around the world in development projects of new products. Focusing on the perception of the Brazilian unit, this paper aims to present and analyze integration practices among subsidiaries, headquarters and RD centers in product development projects in a multinational high tech company. For this purpose, was conducted an exploratory and qualitative researched operationalized by case study. Among the main results, it was noted collaboration between locals marketing and engineering with the R D centers, important role of senior management in the Brazilian unit to communicate outcomes of the strategic planning of products and technologies established by the headquarters to the subsidiary, the adoption of technological and information mechanisms and the application of methods such as technology roadmap.
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spelling Technological Innovation in Projects of New Product Development: An Exploratory Study on Relationship Management Integration Among Units of a Multinational CompanyInovação Tecnológica em Projetos de Novos Produtos: Um Estudo Exploratório sobre Relações Gerenciais de Integração entre Unidades de uma MultinacionalIntegration; Technological Innovation of Products; Multinational Company.Integração, Inovação Tecnológica de Produtos, Empresa MultinacionalAlthough the topic of integration in product development is widely debated in the literature, there are few studies that address the participation by subsidiaries of multinational and R D centers around the world in development projects of new products. Focusing on the perception of the Brazilian unit, this paper aims to present and analyze integration practices among subsidiaries, headquarters and RD centers in product development projects in a multinational high tech company. For this purpose, was conducted an exploratory and qualitative researched operationalized by case study. Among the main results, it was noted collaboration between locals marketing and engineering with the R D centers, important role of senior management in the Brazilian unit to communicate outcomes of the strategic planning of products and technologies established by the headquarters to the subsidiary, the adoption of technological and information mechanisms and the application of methods such as technology roadmap.Apesar do tema integração no desenvolvimento de produtos ser amplamente debatido pela literatura, são poucos os estudos que abordam nas empresas multinacionais a participação de filiais junto a centros de PD espalhados mundo em projetos de desenvolvimento de novos produtos. Tendo como foco a percepção da unidade brasileira, este artigo visa apresentar e analisar as práticas de integração entre filial, matriz e centros de PD em projetos de desenvolvimento de produtos em uma empresa multinacional de base tecnológica. Para isso, além de revisão teórica, foi realizada uma pesquisa exploratória, qualitativa, operacionalizada por meio de estudo de caso. Dentre os principais resultados, notou-se que ocorre a colaboração entre o marketing e engenharia local com os centros de PD, relevante papel da alta administração da unidade brasileira em comunicar resultados do planejamento estratégico de produtos e tecnologias estabelecidos pela matriz à filial, a adoção de mecanismos virtuais de interação e a aplicação de métodos como o technology roadmap.DOI:10.5585/gep.v3i1.55Universidade Nove de Julho (Uninove)Jugend, Danielda Silva, Sérgio Luis2012-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/gep/article/view/943110.5585/gep.v3i1.55Revista de Gestão e Projetos; v. 3, n. 1 (2012): janeiro-abril; 29-492236-0972reponame:Revista Gestão e Projetos (GeP)instname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEporhttps://periodicos.uninove.br/gep/article/view/9431/4200Direitos autorais 2012 Daniel Jugend, Sérgio Luis da Silvainfo:eu-repo/semantics/openAccess2019-05-27T21:06:56Zoai:https://periodicos.uninove.br:article/9431Revistahttps://periodicos.uninove.br/gepPRIhttps://periodicos.uninove.br/gep/oaigep@uninove.br || editor@revistagep.org || crismonteiro@uninove.br2236-09722236-0972opendoar:2019-05-27T21:06:56Revista Gestão e Projetos (GeP) - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Technological Innovation in Projects of New Product Development: An Exploratory Study on Relationship Management Integration Among Units of a Multinational Company
Inovação Tecnológica em Projetos de Novos Produtos: Um Estudo Exploratório sobre Relações Gerenciais de Integração entre Unidades de uma Multinacional
title Technological Innovation in Projects of New Product Development: An Exploratory Study on Relationship Management Integration Among Units of a Multinational Company
spellingShingle Technological Innovation in Projects of New Product Development: An Exploratory Study on Relationship Management Integration Among Units of a Multinational Company
Jugend, Daniel
Integration; Technological Innovation of Products; Multinational Company.
Integração, Inovação Tecnológica de Produtos, Empresa Multinacional
title_short Technological Innovation in Projects of New Product Development: An Exploratory Study on Relationship Management Integration Among Units of a Multinational Company
title_full Technological Innovation in Projects of New Product Development: An Exploratory Study on Relationship Management Integration Among Units of a Multinational Company
title_fullStr Technological Innovation in Projects of New Product Development: An Exploratory Study on Relationship Management Integration Among Units of a Multinational Company
title_full_unstemmed Technological Innovation in Projects of New Product Development: An Exploratory Study on Relationship Management Integration Among Units of a Multinational Company
title_sort Technological Innovation in Projects of New Product Development: An Exploratory Study on Relationship Management Integration Among Units of a Multinational Company
author Jugend, Daniel
author_facet Jugend, Daniel
da Silva, Sérgio Luis
author_role author
author2 da Silva, Sérgio Luis
author2_role author
dc.contributor.none.fl_str_mv
dc.contributor.author.fl_str_mv Jugend, Daniel
da Silva, Sérgio Luis
dc.subject.por.fl_str_mv Integration; Technological Innovation of Products; Multinational Company.
Integração, Inovação Tecnológica de Produtos, Empresa Multinacional
topic Integration; Technological Innovation of Products; Multinational Company.
Integração, Inovação Tecnológica de Produtos, Empresa Multinacional
description Although the topic of integration in product development is widely debated in the literature, there are few studies that address the participation by subsidiaries of multinational and R D centers around the world in development projects of new products. Focusing on the perception of the Brazilian unit, this paper aims to present and analyze integration practices among subsidiaries, headquarters and RD centers in product development projects in a multinational high tech company. For this purpose, was conducted an exploratory and qualitative researched operationalized by case study. Among the main results, it was noted collaboration between locals marketing and engineering with the R D centers, important role of senior management in the Brazilian unit to communicate outcomes of the strategic planning of products and technologies established by the headquarters to the subsidiary, the adoption of technological and information mechanisms and the application of methods such as technology roadmap.
publishDate 2012
dc.date.none.fl_str_mv 2012-04-01
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/gep/article/view/9431
10.5585/gep.v3i1.55
url https://periodicos.uninove.br/gep/article/view/9431
identifier_str_mv 10.5585/gep.v3i1.55
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/gep/article/view/9431/4200
dc.rights.driver.fl_str_mv Direitos autorais 2012 Daniel Jugend, Sérgio Luis da Silva
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2012 Daniel Jugend, Sérgio Luis da Silva
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho (Uninove)
publisher.none.fl_str_mv Universidade Nove de Julho (Uninove)
dc.source.none.fl_str_mv Revista de Gestão e Projetos; v. 3, n. 1 (2012): janeiro-abril; 29-49
2236-0972
reponame:Revista Gestão e Projetos (GeP)
instname:Universidade Nove de Julho (UNINOVE)
instacron:UNINOVE
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str UNINOVE
institution UNINOVE
reponame_str Revista Gestão e Projetos (GeP)
collection Revista Gestão e Projetos (GeP)
repository.name.fl_str_mv Revista Gestão e Projetos (GeP) - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv gep@uninove.br || editor@revistagep.org || crismonteiro@uninove.br
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