Enunciation and persuasion in texts of different genders
Autor(a) principal: | |
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Data de Publicação: | 2009 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Signo (Santa Cruz do Sul. Online) |
Texto Completo: | https://online.unisc.br/seer/index.php/signo/article/view/853 |
Resumo: | All texts have, ultimately, a persuasive character, in the sense they aim to act upon the other, upon the reader, in an attempt to make-believe, make-do. That make-believe/make-do is what matters in this study, it is, to address some questions concerning the production of meanings in texts of different genders (scientific, journalistic and advertising) which aim to persuade the reader. In this context, in the light of the studies of enunciation, this work discusses three aspects related to choices made by the enunciator in the construction of the enunciation in order to confer credibility to the speech and ensure its power of persuasion. Firstly, it is discussed the status of objectivity that scientific texts usually present. After that the focus is on the journalistic genre (news), where the status of truth/impartiality of the facts reported is questioned. And, finally, the character of orality/writing that the advertising texts use in order to persuade the reader is analyzed. It is important, therefore, understand that objectivity, truth, orality, and writing are effects of meaning produced by the choices – conscious or unconscious – of the producer of the text, which arise on the textual surface with the intention of persuasion. |
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Enunciation and persuasion in texts of different gendersEnunciação e persuasão em textos de diferentes gênerosEnunciação. Força persuasiva. Efeitos de sentido. Objetividade. Verdade. OralidadeAll texts have, ultimately, a persuasive character, in the sense they aim to act upon the other, upon the reader, in an attempt to make-believe, make-do. That make-believe/make-do is what matters in this study, it is, to address some questions concerning the production of meanings in texts of different genders (scientific, journalistic and advertising) which aim to persuade the reader. In this context, in the light of the studies of enunciation, this work discusses three aspects related to choices made by the enunciator in the construction of the enunciation in order to confer credibility to the speech and ensure its power of persuasion. Firstly, it is discussed the status of objectivity that scientific texts usually present. After that the focus is on the journalistic genre (news), where the status of truth/impartiality of the facts reported is questioned. And, finally, the character of orality/writing that the advertising texts use in order to persuade the reader is analyzed. It is important, therefore, understand that objectivity, truth, orality, and writing are effects of meaning produced by the choices – conscious or unconscious – of the producer of the text, which arise on the textual surface with the intention of persuasion.Todo texto tem, em última instância, um caráter persuasivo, pois visa a agir sobre o outro, sobre o leitor, numa tentativa de fazer-crer, fazer-fazer. É esse fazer-crer/fazer-fazer que interessa neste estudo, ou seja, interessa abordar algumas questões concernentes à produção de sentidos em textos de diferentes gêneros (científico, jornalístico e publicitário) as quais concorrem para persuadir o leitor. Nesse contexto, à luz dos estudos da enunciação, este trabalho discorre sobre três aspectos relacionados às escolhas feitas pelo enunciador na construção do enunciado para imprimir credibilidade ao discurso e assegurar-lhe força persuasiva. Em primeiro lugar, discute-se o estatuto da objetividade que os textos científicos costumam apresentar. A seguir, focando o gênero jornalístico (noticioso), questiona-se o estatuto da verdade/imparcialidade dos fatos reportados. E, para finalizar, aborda-se o caráter de oralidade/escrituralidade de que os textos publicitários lançam mão para persuadir o leitor. Importa, pois, compreender que objetividade, verdade, oralidade, escrituralidade são efeitos de sentido produzidos pelas escolhas -- conscientes ou inconscientes -- do produtor do texto que se manifestam na superfície textual com o objetivo último de persuasão.Edunisc2009-07-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/signo/article/view/85310.17058/signo.v34i57.853Signo; v. 34 n. 57 (2009): IV Colóquio Nacional Leitura e Cognição; 89-1061982-2014reponame:Signo (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/signo/article/view/853/921Crestani, Luciana Mariainfo:eu-repo/semantics/openAccess2018-07-26T18:06:52Zoai:ojs.online.unisc.br:article/853Revistahttp://online.unisc.br/seer/index.php/signohttp://online.unisc.br/seer/index.php/signo/oairgabriel@unisc.br||revistasigno.unisc@gmail.com1982-20140101-1812opendoar:2018-07-26T18:06:52Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false |
dc.title.none.fl_str_mv |
Enunciation and persuasion in texts of different genders Enunciação e persuasão em textos de diferentes gêneros |
title |
Enunciation and persuasion in texts of different genders |
spellingShingle |
Enunciation and persuasion in texts of different genders Crestani, Luciana Maria Enunciação. Força persuasiva. Efeitos de sentido. Objetividade. Verdade. Oralidade |
title_short |
Enunciation and persuasion in texts of different genders |
title_full |
Enunciation and persuasion in texts of different genders |
title_fullStr |
Enunciation and persuasion in texts of different genders |
title_full_unstemmed |
Enunciation and persuasion in texts of different genders |
title_sort |
Enunciation and persuasion in texts of different genders |
author |
Crestani, Luciana Maria |
author_facet |
Crestani, Luciana Maria |
author_role |
author |
dc.contributor.author.fl_str_mv |
Crestani, Luciana Maria |
dc.subject.por.fl_str_mv |
Enunciação. Força persuasiva. Efeitos de sentido. Objetividade. Verdade. Oralidade |
topic |
Enunciação. Força persuasiva. Efeitos de sentido. Objetividade. Verdade. Oralidade |
description |
All texts have, ultimately, a persuasive character, in the sense they aim to act upon the other, upon the reader, in an attempt to make-believe, make-do. That make-believe/make-do is what matters in this study, it is, to address some questions concerning the production of meanings in texts of different genders (scientific, journalistic and advertising) which aim to persuade the reader. In this context, in the light of the studies of enunciation, this work discusses three aspects related to choices made by the enunciator in the construction of the enunciation in order to confer credibility to the speech and ensure its power of persuasion. Firstly, it is discussed the status of objectivity that scientific texts usually present. After that the focus is on the journalistic genre (news), where the status of truth/impartiality of the facts reported is questioned. And, finally, the character of orality/writing that the advertising texts use in order to persuade the reader is analyzed. It is important, therefore, understand that objectivity, truth, orality, and writing are effects of meaning produced by the choices – conscious or unconscious – of the producer of the text, which arise on the textual surface with the intention of persuasion. |
publishDate |
2009 |
dc.date.none.fl_str_mv |
2009-07-03 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://online.unisc.br/seer/index.php/signo/article/view/853 10.17058/signo.v34i57.853 |
url |
https://online.unisc.br/seer/index.php/signo/article/view/853 |
identifier_str_mv |
10.17058/signo.v34i57.853 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://online.unisc.br/seer/index.php/signo/article/view/853/921 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Edunisc |
publisher.none.fl_str_mv |
Edunisc |
dc.source.none.fl_str_mv |
Signo; v. 34 n. 57 (2009): IV Colóquio Nacional Leitura e Cognição; 89-106 1982-2014 reponame:Signo (Santa Cruz do Sul. Online) instname:Universidade de Santa Cruz do Sul (UNISC) instacron:UNISC |
instname_str |
Universidade de Santa Cruz do Sul (UNISC) |
instacron_str |
UNISC |
institution |
UNISC |
reponame_str |
Signo (Santa Cruz do Sul. Online) |
collection |
Signo (Santa Cruz do Sul. Online) |
repository.name.fl_str_mv |
Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC) |
repository.mail.fl_str_mv |
rgabriel@unisc.br||revistasigno.unisc@gmail.com |
_version_ |
1800218788701929472 |