From "Campanha" to the City: the family farmer fairs in Santana do Livramento (RS)

• Autor(a) principal: Troian, Alessandra
• Data de Publicação: 2023
• Outros Autores: Aguirre, Marcia Luiza Cruz, de Oliveira, Sibele Vasconcelos
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Redes (Santa Cruz do Sul. Online)
• Texto Completo: https://online.unisc.br/seer/index.php/redes/article/view/16991
• topic: Cadenas agroalimentarias cortas; Mercados de proximidade; Campanha Gaúcha; Cadeias agroalimentares curtas; Mercados de proximidade; Campanha Gaúcha; Short agri-food chain; Local markets; Campanha Gaúcha

The commercialization in fairs is an important strategy of family farming’s reproduction and regional development promoter. In Santana do Livramento (RS), the lack of political support contributes to the consolidation of short marketing channels. In this sense, the study aims to analyze the dynamics of production and marketing of marketers in Santana do Livramento (RS). Methodologically, the research is characterized as qualitative, carried out from literature review, interviews, and non-participant observation. The data were obtained during the second half of 2019 through semi-structured interviews to ten marketers and observations in four fairs of the municipality. As results, it has that the fairs analyzed can be divided into two groups, the fairs linked to the Santanense Association of Horticultural Producers (ASPH) and the fairs linked to the Landless Movement (MST). Each fair has different dates, places, as well as different organization and planning strategies for the commercialization. Despite the precarious infrastructure conditions, the fairs are maintained by the relationships of trust and reciprocity between market traders and consumers. Finally, one can note the significant resilience of family farmers in the face of local socio-economic adversities.