Semiology Barthesian and advertising: Understanding the production of meaning

Detalhes bibliográficos
Autor(a) principal: Ramos, Roberto
Data de Publicação: 2014
Tipo de documento: Artigo
Idioma: por
Título da fonte: Verso e Reverso (Online)
Texto Completo: https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2014.28.67.02
Resumo: Semiology, by Roland Barthes, contains theoretical assumptions for the study of the production of meaning in Advertising. The Fait Divers Theory, even though it is best known because of Journalism, presents resources for the study of the emotional appeal of advertising discourse. These possibilities are discussed in this article.Keywords: semiology, advertising, fait divers.
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spelling Semiology Barthesian and advertising: Understanding the production of meaningSemiologia Barthesiana e a publicidade: a compreensão da produção de sentidoSemiology, by Roland Barthes, contains theoretical assumptions for the study of the production of meaning in Advertising. The Fait Divers Theory, even though it is best known because of Journalism, presents resources for the study of the emotional appeal of advertising discourse. These possibilities are discussed in this article.Keywords: semiology, advertising, fait divers.A Semiologia, de Roland Barthes, possui pressupostos teóricos, para o estudo da produção de sentido da Publicidade. A Teoria do Fait Divers, mesmo que mais conhecida pelo Jornalismo, apresenta recursos, para o estudo do apelo emocional dos discursos publicitários. Tais possibilidades serão refletidas pelo presente artigo.Palavras-chave: semiologia, publicidade, fait divers.Verso e Reverso2014-02-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2014.28.67.0210.4013/ver.2014.28.67.02Verso e Reverso; v. 28 n. 67: Ano XXVIII - 2014/1; 15-181806-6925reponame:Verso e Reverso (Online)instname:Universidade do Vale do Rio dos Sinos (UNISINOS)instacron:UNISINOSporhttps://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2014.28.67.02/4030Ramos, Robertoinfo:eu-repo/semantics/openAccess2014-05-09T16:08:38Zoai:ojs2.revistas.unisinos.br:article/6805Revistahttp://revistas.unisinos.br/index.php/versoereversoPRIhttp://revistas.unisinos.br/index.php/versoereverso/oaiperiodicos@unisinos.br||bmarocco@unisinos.br1806-69250103-1414opendoar:2014-05-09T16:08:38Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)false
dc.title.none.fl_str_mv Semiology Barthesian and advertising: Understanding the production of meaning
Semiologia Barthesiana e a publicidade: a compreensão da produção de sentido
title Semiology Barthesian and advertising: Understanding the production of meaning
spellingShingle Semiology Barthesian and advertising: Understanding the production of meaning
Ramos, Roberto
title_short Semiology Barthesian and advertising: Understanding the production of meaning
title_full Semiology Barthesian and advertising: Understanding the production of meaning
title_fullStr Semiology Barthesian and advertising: Understanding the production of meaning
title_full_unstemmed Semiology Barthesian and advertising: Understanding the production of meaning
title_sort Semiology Barthesian and advertising: Understanding the production of meaning
author Ramos, Roberto
author_facet Ramos, Roberto
author_role author
dc.contributor.author.fl_str_mv Ramos, Roberto
description Semiology, by Roland Barthes, contains theoretical assumptions for the study of the production of meaning in Advertising. The Fait Divers Theory, even though it is best known because of Journalism, presents resources for the study of the emotional appeal of advertising discourse. These possibilities are discussed in this article.Keywords: semiology, advertising, fait divers.
publishDate 2014
dc.date.none.fl_str_mv 2014-02-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2014.28.67.02
10.4013/ver.2014.28.67.02
url https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2014.28.67.02
identifier_str_mv 10.4013/ver.2014.28.67.02
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2014.28.67.02/4030
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Verso e Reverso
publisher.none.fl_str_mv Verso e Reverso
dc.source.none.fl_str_mv Verso e Reverso; v. 28 n. 67: Ano XXVIII - 2014/1; 15-18
1806-6925
reponame:Verso e Reverso (Online)
instname:Universidade do Vale do Rio dos Sinos (UNISINOS)
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reponame_str Verso e Reverso (Online)
collection Verso e Reverso (Online)
repository.name.fl_str_mv Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)
repository.mail.fl_str_mv periodicos@unisinos.br||bmarocco@unisinos.br
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