Cultural distance and entry mode choices of german companies from the automotive industry in Brazil

Detalhes bibliográficos
Autor(a) principal: Sarfati, Gilberto
Data de Publicação: 2013
Outros Autores: da Sillva, Juliana Domingues
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Eletrônica de Estratégia e Negócios
Texto Completo: https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/901
Resumo: This study has as objective to analyze the relation between the national culture distance between Brazil and Germany and the market entry mode chosen by this companies when penetrating the Brazilian automotive market. In order to develop the study, literature and academic articles have been consulted as a way to understand the multinationals and internationalization process, but mainly the relation between national culture distance and the choice of the market entry mode of companies willing to penetrate foreign markets, based on the research of Kogut and Singh (1988) and Brouthers and Brouthers (2001). The field study was developed in two main steps: the first one was an online survey designated to the 30 companies of the analyzed universe and two semi-structured interviews administrated to one German automaker and one auto parts company, aiming to go deeper into the information extracted from the questionnaire sent. The obtained results enabled the acknowledgment of a fundamental relation between the automakers presence in Brazil and the attraction of the auto parts companies to the Brazilian market, as well as the relation between the entrance of these companies and the economic cycle, in which Brazil was inserted at that moment. And finally confirm the relation between national culture distance, investment risk perception, and wholly-owned market entry mode choices.  
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spelling Cultural distance and entry mode choices of german companies from the automotive industry in BrazilDistância cultural e escolha do modo de entrada de empresas alemãs do setor automobilístico no BrasilCulture distanceInvestment RiskEntry mode. Automotive industryDistância cultural.Risco de investimento. Modos de entradaSetor automobilísticoThis study has as objective to analyze the relation between the national culture distance between Brazil and Germany and the market entry mode chosen by this companies when penetrating the Brazilian automotive market. In order to develop the study, literature and academic articles have been consulted as a way to understand the multinationals and internationalization process, but mainly the relation between national culture distance and the choice of the market entry mode of companies willing to penetrate foreign markets, based on the research of Kogut and Singh (1988) and Brouthers and Brouthers (2001). The field study was developed in two main steps: the first one was an online survey designated to the 30 companies of the analyzed universe and two semi-structured interviews administrated to one German automaker and one auto parts company, aiming to go deeper into the information extracted from the questionnaire sent. The obtained results enabled the acknowledgment of a fundamental relation between the automakers presence in Brazil and the attraction of the auto parts companies to the Brazilian market, as well as the relation between the entrance of these companies and the economic cycle, in which Brazil was inserted at that moment. And finally confirm the relation between national culture distance, investment risk perception, and wholly-owned market entry mode choices.  Esta pesquisa tem o objetivo de analisar a relação estabelecida pela distância da cultura nacional entre Brasil e Alemanha e o modo de entrada escolhido por empresas alemãs ao penetrarem o mercado brasileiro, tendo como objeto de análise as empresas pertencentes ao setor automobilístico. Para o desenvolvimento deste trabalho, foram utilizadas pesquisas bibliográficas visando a entender as multinacionais e o processo de internacionalização, e, principalmente, a relação entre cultura nacional e a escolha do modo de entrada de empresas em mercados externos a partir de estudos de Kogut e Singh (1988) e Brouthers e Brouthers (2001), que serviram como base principal para o trabalho. A pesquisa de campo ocorreu em duas etapas: o envio de um questionário para as 30 empresas componentes da amostra e a condução de duas entrevistas semiestruturadas com uma empresa representante das montadoras e outra das autopeças, a fim de aprofundar os dados obtidos a partir do questionário aplicado.            Os resultados obtidos permitiram identificar uma relação fundamental entre a presença das montadoras no país e atração das empresas de autopeças para o mercado brasileiro, bem como a relação estabelecida pela entrada dessas empresas no país e o ciclo econômico, no qual o Brasil estava inserido na época. E, por fim, confirmar a relação existente entre a distância cultural, a percepção de risco de investimento e os modos de entrada, que presumem 100% de controle da operação pela empresa entrante. Universidade do Sul de Santa Catarina2013-05-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/90110.19177/reen.v6e12013134-159Revista Eletrônica de Estratégia & Negócios; v. 6 n. 1 (2013); 134-1591984-33721984-3372reponame:Revista Eletrônica de Estratégia e Negóciosinstname:Universidade do Sul de SC (UNISUL)instacron:UNISULporhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/901/1092Sarfati, Gilbertoda Sillva, Juliana Dominguesinfo:eu-repo/semantics/openAccess2016-07-07T16:14:07Zoai:portaldeperiodicos.animaeducacao.com.br:article/901Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeNPRIhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/oaiterezinha.angeloni@unisul.br||ademar.unisul@gmail.com1984-33721984-3372opendoar:2022-11-08T11:08:23.738558Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)false
dc.title.none.fl_str_mv Cultural distance and entry mode choices of german companies from the automotive industry in Brazil
Distância cultural e escolha do modo de entrada de empresas alemãs do setor automobilístico no Brasil
title Cultural distance and entry mode choices of german companies from the automotive industry in Brazil
spellingShingle Cultural distance and entry mode choices of german companies from the automotive industry in Brazil
Sarfati, Gilberto
Culture distance
Investment Risk
Entry mode. Automotive industry
Distância cultural.Risco de investimento. Modos de entrada
Setor automobilístico
title_short Cultural distance and entry mode choices of german companies from the automotive industry in Brazil
title_full Cultural distance and entry mode choices of german companies from the automotive industry in Brazil
title_fullStr Cultural distance and entry mode choices of german companies from the automotive industry in Brazil
title_full_unstemmed Cultural distance and entry mode choices of german companies from the automotive industry in Brazil
title_sort Cultural distance and entry mode choices of german companies from the automotive industry in Brazil
author Sarfati, Gilberto
author_facet Sarfati, Gilberto
da Sillva, Juliana Domingues
author_role author
author2 da Sillva, Juliana Domingues
author2_role author
dc.contributor.author.fl_str_mv Sarfati, Gilberto
da Sillva, Juliana Domingues
dc.subject.por.fl_str_mv Culture distance
Investment Risk
Entry mode. Automotive industry
Distância cultural.Risco de investimento. Modos de entrada
Setor automobilístico
topic Culture distance
Investment Risk
Entry mode. Automotive industry
Distância cultural.Risco de investimento. Modos de entrada
Setor automobilístico
description This study has as objective to analyze the relation between the national culture distance between Brazil and Germany and the market entry mode chosen by this companies when penetrating the Brazilian automotive market. In order to develop the study, literature and academic articles have been consulted as a way to understand the multinationals and internationalization process, but mainly the relation between national culture distance and the choice of the market entry mode of companies willing to penetrate foreign markets, based on the research of Kogut and Singh (1988) and Brouthers and Brouthers (2001). The field study was developed in two main steps: the first one was an online survey designated to the 30 companies of the analyzed universe and two semi-structured interviews administrated to one German automaker and one auto parts company, aiming to go deeper into the information extracted from the questionnaire sent. The obtained results enabled the acknowledgment of a fundamental relation between the automakers presence in Brazil and the attraction of the auto parts companies to the Brazilian market, as well as the relation between the entrance of these companies and the economic cycle, in which Brazil was inserted at that moment. And finally confirm the relation between national culture distance, investment risk perception, and wholly-owned market entry mode choices.  
publishDate 2013
dc.date.none.fl_str_mv 2013-05-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/901
10.19177/reen.v6e12013134-159
url https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/901
identifier_str_mv 10.19177/reen.v6e12013134-159
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/901/1092
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Sul de Santa Catarina
publisher.none.fl_str_mv Universidade do Sul de Santa Catarina
dc.source.none.fl_str_mv Revista Eletrônica de Estratégia & Negócios; v. 6 n. 1 (2013); 134-159
1984-3372
1984-3372
reponame:Revista Eletrônica de Estratégia e Negócios
instname:Universidade do Sul de SC (UNISUL)
instacron:UNISUL
instname_str Universidade do Sul de SC (UNISUL)
instacron_str UNISUL
institution UNISUL
reponame_str Revista Eletrônica de Estratégia e Negócios
collection Revista Eletrônica de Estratégia e Negócios
repository.name.fl_str_mv Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)
repository.mail.fl_str_mv terezinha.angeloni@unisul.br||ademar.unisul@gmail.com
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