Distribution channels analysis in small hotel Balneário Camboriú (SC)

• Autor(a) principal: Cancellier, Éverton Luís Pellizzaro de Lorenzi
• Data de Publicação: 2011
• Outros Autores: Barbosa, Fabrício Silva
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Eletrônica de Estratégia e Negócios
• Texto Completo: https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/475
• topic: Gestão de hotéis. Canais de distribuição. Hospitalidade

The city of Balneário Camboriu has become a major national tourist destination visited by thousands of tourists every year and its hotel net stands out in the region's economy. This study aimed at showing how the local hotel network is using the different marketing channels. This is a qualitative and exploratory research, whose methodological procedures were the application of a semi-structured questionnaire supplemented by review of literature. The results show the use of distribution channels and the direct and indirect use of the Internet as a great marketing tool in commercializing the services of the hotel, because of the ease of electronic access nowadays, the Internet has become a major marketing tool for the tourist market.