STRATEGY AND COMPETITIVENESS: A MULTICASE STUDY OF BRAZILIAN PRIVATE HIGHER EDUCATION

• Autor(a) principal: Paiva, Ricardo Viana Carvalho de
• Data de Publicação: 2014
• Outros Autores: Costa, Danilo de Melo, Barbosa, Francisco Vidal, Reis Neto, Mário Teixeira
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Eletrônica de Estratégia e Negócios
• Texto Completo: https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1938
• topic: Competitiveness; Strategy; Capabilities; Private Higher Education.; Competitividad; Estrategia; Capacitaciones; Educación Superior Privada.; Competitividade; Estratégia; Capacitações; Educação Superior Privada.

This paper proposes to conduct a multi case study of the evaluation of the capabilities and strategic resources of seven private institutions of higher education in Brazil. For this, we conducted an exploratory study of qualitative nature, by means of documental and bibliographic data collection, and interviews with managers from seven private higher education institutions nationally recognized. The results showed there is a tendency of the formation and growth of large educational groups but these groups also face various challenges, with competitive disadvantages that must be observed, indicating the need for innovation in the sector. The data collected and processed of the interviews showed that the choice of the correct strategies represent an important turning point to ensure success in a scenario increasingly demanding and competitive, listing a number of features that can help in building a diffused look of private higher education in Brazil.