THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT

Detalhes bibliográficos
Autor(a) principal: Roseta, Paulo
Data de Publicação: 2020
Outros Autores: Sousa, Bruno Miguel
Tipo de documento: Artigo
Idioma: por
Título da fonte: Latin American Journal of Business Management
Texto Completo: https://www.lajbm.com.br/index.php/journal/article/view/573
Resumo: Tourism plays an important role in the world economy due to the potential of the territories (material and non-material resources). Ecotourism is based on the fundamental principles of sustainable tourism. Therefore, the management of the territories and, consequently, of the territorial mark, provides several advantages in terms of the sustainable development of a tourist destination, stimulating exports and attracting more tourism and investment. determinants in the consumer decision-making process in ecotourism contexts, as well as to verify its growing importance of ecotourism in favor of sustainable development. The results evidenced a notable growth of this segment, based on the administration questionnaires in the online mode (197 responses obtained) to visitors of this tourism segment. The data obtained allow us to conclude that the image of tourism destination has a fundamental role in terms of the experience and the satisfaction of the tourist, and there is a need to improve the degree of affectivity in relation to the hotel unit, a consequence of the image of destination and that influences the your satisfaction.
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spelling THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENTO PAPEL DO MARKETING COMO POTENCIADOR DO ECOTURISMO E DESENVOLVIMENTO SUSTENTÁVELEcotourismloyaltysustainabilityecotouristEcoturismolealdadesustentabilidadeecoturistaTourism plays an important role in the world economy due to the potential of the territories (material and non-material resources). Ecotourism is based on the fundamental principles of sustainable tourism. Therefore, the management of the territories and, consequently, of the territorial mark, provides several advantages in terms of the sustainable development of a tourist destination, stimulating exports and attracting more tourism and investment. determinants in the consumer decision-making process in ecotourism contexts, as well as to verify its growing importance of ecotourism in favor of sustainable development. The results evidenced a notable growth of this segment, based on the administration questionnaires in the online mode (197 responses obtained) to visitors of this tourism segment. The data obtained allow us to conclude that the image of tourism destination has a fundamental role in terms of the experience and the satisfaction of the tourist, and there is a need to improve the degree of affectivity in relation to the hotel unit, a consequence of the image of destination and that influences the your satisfaction.O turismo tem um papel importante na economia mundial devido ao potencial dos territórios (recursos materiais e imateriais). O ecoturismo tem como base os princí­pios fundamentais do turismo sustentável. Por conseguinte, a gestão dos territórios e, consequentemente, da marca territorial, proporciona diversas vantagens ao ní­vel do desenvolvimento sustentável de um destino turí­stico, estimulando as exportações e atraindo mais turismo e investimento Nesse sentido, o presente estudo tem como principal objetivo compreender as determinantes no processo de decisão do consumidor em contextos de ecoturismo, assim como verificar a sua crescente importância do ecoturismo em prol do desenvolvimento sustentável. Os resultados evidenciam um notório crescimento deste segmento, com base na administração inquéritos por questionário na modalidade online (197 respostas obtidas) a visitantes deste segmento turí­stico. Os dados alcançados permitem concluir que a imagem de destino turí­stico tem um papel fundamental em termos da experiência e da própria satisfação do turista, havendo a necessidade de melhorar o grau de afetividade em relação à unidade hoteleira, consequência da imagem de destino e que influencia a sua satisfação.edUNITAU2020-05-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfhttps://www.lajbm.com.br/index.php/journal/article/view/573Latin American Journal of Business Management; Vol. 10 No. 2 (2019)Latin American Journal of Business Management; Vol. 10 Núm. 2 (2019)Latin American Journal of Business Management; v. 10 n. 2 (2019)2178-4833reponame:Latin American Journal of Business Managementinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUporhttps://www.lajbm.com.br/index.php/journal/article/view/573/261Copyright (c) 2020 Latin American Journal of Business Managementinfo:eu-repo/semantics/openAccessRoseta, PauloSousa, Bruno Miguel2020-05-29T01:50:09Zoai:ojs2.lajbm.com.br:article/573Revistahttps://www.lajbm.com.br/index.php/journal/indexPUBhttp://www.lajbm.net/index.php/journal/oaimarcela.moraes@unitau.com.br||editor@lajbm.net2178-48332178-4833opendoar:2020-05-29T01:50:09Latin American Journal of Business Management - Universidade de Taubaté (UNITAU)false
dc.title.none.fl_str_mv THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT
O PAPEL DO MARKETING COMO POTENCIADOR DO ECOTURISMO E DESENVOLVIMENTO SUSTENTÁVEL
title THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT
spellingShingle THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT
Roseta, Paulo
Ecotourism
loyalty
sustainability
ecotourist
Ecoturismo
lealdade
sustentabilidade
ecoturista
title_short THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT
title_full THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT
title_fullStr THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT
title_full_unstemmed THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT
title_sort THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT
author Roseta, Paulo
author_facet Roseta, Paulo
Sousa, Bruno Miguel
author_role author
author2 Sousa, Bruno Miguel
author2_role author
dc.contributor.author.fl_str_mv Roseta, Paulo
Sousa, Bruno Miguel
dc.subject.por.fl_str_mv Ecotourism
loyalty
sustainability
ecotourist
Ecoturismo
lealdade
sustentabilidade
ecoturista
topic Ecotourism
loyalty
sustainability
ecotourist
Ecoturismo
lealdade
sustentabilidade
ecoturista
description Tourism plays an important role in the world economy due to the potential of the territories (material and non-material resources). Ecotourism is based on the fundamental principles of sustainable tourism. Therefore, the management of the territories and, consequently, of the territorial mark, provides several advantages in terms of the sustainable development of a tourist destination, stimulating exports and attracting more tourism and investment. determinants in the consumer decision-making process in ecotourism contexts, as well as to verify its growing importance of ecotourism in favor of sustainable development. The results evidenced a notable growth of this segment, based on the administration questionnaires in the online mode (197 responses obtained) to visitors of this tourism segment. The data obtained allow us to conclude that the image of tourism destination has a fundamental role in terms of the experience and the satisfaction of the tourist, and there is a need to improve the degree of affectivity in relation to the hotel unit, a consequence of the image of destination and that influences the your satisfaction.
publishDate 2020
dc.date.none.fl_str_mv 2020-05-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.lajbm.com.br/index.php/journal/article/view/573
url https://www.lajbm.com.br/index.php/journal/article/view/573
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.lajbm.com.br/index.php/journal/article/view/573/261
dc.rights.driver.fl_str_mv Copyright (c) 2020 Latin American Journal of Business Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Latin American Journal of Business Management
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv edUNITAU
publisher.none.fl_str_mv edUNITAU
dc.source.none.fl_str_mv Latin American Journal of Business Management; Vol. 10 No. 2 (2019)
Latin American Journal of Business Management; Vol. 10 Núm. 2 (2019)
Latin American Journal of Business Management; v. 10 n. 2 (2019)
2178-4833
reponame:Latin American Journal of Business Management
instname:Universidade de Taubaté (UNITAU)
instacron:UNITAU
instname_str Universidade de Taubaté (UNITAU)
instacron_str UNITAU
institution UNITAU
reponame_str Latin American Journal of Business Management
collection Latin American Journal of Business Management
repository.name.fl_str_mv Latin American Journal of Business Management - Universidade de Taubaté (UNITAU)
repository.mail.fl_str_mv marcela.moraes@unitau.com.br||editor@lajbm.net
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