THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT
Autor(a) principal: | |
---|---|
Data de Publicação: | 2020 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Latin American Journal of Business Management |
Texto Completo: | https://www.lajbm.com.br/index.php/journal/article/view/573 |
Resumo: | Tourism plays an important role in the world economy due to the potential of the territories (material and non-material resources). Ecotourism is based on the fundamental principles of sustainable tourism. Therefore, the management of the territories and, consequently, of the territorial mark, provides several advantages in terms of the sustainable development of a tourist destination, stimulating exports and attracting more tourism and investment. determinants in the consumer decision-making process in ecotourism contexts, as well as to verify its growing importance of ecotourism in favor of sustainable development. The results evidenced a notable growth of this segment, based on the administration questionnaires in the online mode (197 responses obtained) to visitors of this tourism segment. The data obtained allow us to conclude that the image of tourism destination has a fundamental role in terms of the experience and the satisfaction of the tourist, and there is a need to improve the degree of affectivity in relation to the hotel unit, a consequence of the image of destination and that influences the your satisfaction. |
id |
UNITAU-2_22f28058060011859595780ddd120a62 |
---|---|
oai_identifier_str |
oai:ojs2.lajbm.com.br:article/573 |
network_acronym_str |
UNITAU-2 |
network_name_str |
Latin American Journal of Business Management |
repository_id_str |
|
spelling |
THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENTO PAPEL DO MARKETING COMO POTENCIADOR DO ECOTURISMO E DESENVOLVIMENTO SUSTENTÁVELEcotourismloyaltysustainabilityecotouristEcoturismolealdadesustentabilidadeecoturistaTourism plays an important role in the world economy due to the potential of the territories (material and non-material resources). Ecotourism is based on the fundamental principles of sustainable tourism. Therefore, the management of the territories and, consequently, of the territorial mark, provides several advantages in terms of the sustainable development of a tourist destination, stimulating exports and attracting more tourism and investment. determinants in the consumer decision-making process in ecotourism contexts, as well as to verify its growing importance of ecotourism in favor of sustainable development. The results evidenced a notable growth of this segment, based on the administration questionnaires in the online mode (197 responses obtained) to visitors of this tourism segment. The data obtained allow us to conclude that the image of tourism destination has a fundamental role in terms of the experience and the satisfaction of the tourist, and there is a need to improve the degree of affectivity in relation to the hotel unit, a consequence of the image of destination and that influences the your satisfaction.O turismo tem um papel importante na economia mundial devido ao potencial dos territórios (recursos materiais e imateriais). O ecoturismo tem como base os princípios fundamentais do turismo sustentável. Por conseguinte, a gestão dos territórios e, consequentemente, da marca territorial, proporciona diversas vantagens ao nível do desenvolvimento sustentável de um destino turístico, estimulando as exportações e atraindo mais turismo e investimento Nesse sentido, o presente estudo tem como principal objetivo compreender as determinantes no processo de decisão do consumidor em contextos de ecoturismo, assim como verificar a sua crescente importância do ecoturismo em prol do desenvolvimento sustentável. Os resultados evidenciam um notório crescimento deste segmento, com base na administração inquéritos por questionário na modalidade online (197 respostas obtidas) a visitantes deste segmento turístico. Os dados alcançados permitem concluir que a imagem de destino turístico tem um papel fundamental em termos da experiência e da própria satisfação do turista, havendo a necessidade de melhorar o grau de afetividade em relação à unidade hoteleira, consequência da imagem de destino e que influencia a sua satisfação.edUNITAU2020-05-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfhttps://www.lajbm.com.br/index.php/journal/article/view/573Latin American Journal of Business Management; Vol. 10 No. 2 (2019)Latin American Journal of Business Management; Vol. 10 Núm. 2 (2019)Latin American Journal of Business Management; v. 10 n. 2 (2019)2178-4833reponame:Latin American Journal of Business Managementinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUporhttps://www.lajbm.com.br/index.php/journal/article/view/573/261Copyright (c) 2020 Latin American Journal of Business Managementinfo:eu-repo/semantics/openAccessRoseta, PauloSousa, Bruno Miguel2020-05-29T01:50:09Zoai:ojs2.lajbm.com.br:article/573Revistahttps://www.lajbm.com.br/index.php/journal/indexPUBhttp://www.lajbm.net/index.php/journal/oaimarcela.moraes@unitau.com.br||editor@lajbm.net2178-48332178-4833opendoar:2020-05-29T01:50:09Latin American Journal of Business Management - Universidade de Taubaté (UNITAU)false |
dc.title.none.fl_str_mv |
THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT O PAPEL DO MARKETING COMO POTENCIADOR DO ECOTURISMO E DESENVOLVIMENTO SUSTENTÁVEL |
title |
THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT |
spellingShingle |
THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT Roseta, Paulo Ecotourism loyalty sustainability ecotourist Ecoturismo lealdade sustentabilidade ecoturista |
title_short |
THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT |
title_full |
THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT |
title_fullStr |
THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT |
title_full_unstemmed |
THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT |
title_sort |
THE ROLE OF MARKETING AS AN ENABLER OF ECOTOURISM AND SUSTAINABLE DEVELOPMENT |
author |
Roseta, Paulo |
author_facet |
Roseta, Paulo Sousa, Bruno Miguel |
author_role |
author |
author2 |
Sousa, Bruno Miguel |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Roseta, Paulo Sousa, Bruno Miguel |
dc.subject.por.fl_str_mv |
Ecotourism loyalty sustainability ecotourist Ecoturismo lealdade sustentabilidade ecoturista |
topic |
Ecotourism loyalty sustainability ecotourist Ecoturismo lealdade sustentabilidade ecoturista |
description |
Tourism plays an important role in the world economy due to the potential of the territories (material and non-material resources). Ecotourism is based on the fundamental principles of sustainable tourism. Therefore, the management of the territories and, consequently, of the territorial mark, provides several advantages in terms of the sustainable development of a tourist destination, stimulating exports and attracting more tourism and investment. determinants in the consumer decision-making process in ecotourism contexts, as well as to verify its growing importance of ecotourism in favor of sustainable development. The results evidenced a notable growth of this segment, based on the administration questionnaires in the online mode (197 responses obtained) to visitors of this tourism segment. The data obtained allow us to conclude that the image of tourism destination has a fundamental role in terms of the experience and the satisfaction of the tourist, and there is a need to improve the degree of affectivity in relation to the hotel unit, a consequence of the image of destination and that influences the your satisfaction. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-05-28 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/573 |
url |
https://www.lajbm.com.br/index.php/journal/article/view/573 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/573/261 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Latin American Journal of Business Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Latin American Journal of Business Management |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
edUNITAU |
publisher.none.fl_str_mv |
edUNITAU |
dc.source.none.fl_str_mv |
Latin American Journal of Business Management; Vol. 10 No. 2 (2019) Latin American Journal of Business Management; Vol. 10 Núm. 2 (2019) Latin American Journal of Business Management; v. 10 n. 2 (2019) 2178-4833 reponame:Latin American Journal of Business Management instname:Universidade de Taubaté (UNITAU) instacron:UNITAU |
instname_str |
Universidade de Taubaté (UNITAU) |
instacron_str |
UNITAU |
institution |
UNITAU |
reponame_str |
Latin American Journal of Business Management |
collection |
Latin American Journal of Business Management |
repository.name.fl_str_mv |
Latin American Journal of Business Management - Universidade de Taubaté (UNITAU) |
repository.mail.fl_str_mv |
marcela.moraes@unitau.com.br||editor@lajbm.net |
_version_ |
1809281664227999744 |