Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul

Detalhes bibliográficos
Autor(a) principal: Viana, João Garibaldi Almeida
Data de Publicação: 2013
Outros Autores: Revillion, Jean Philippe Palma, Silveira, Vicente Celestino Pires
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista brasileira de gestão e desenvolvimento regional
Texto Completo: https://www.rbgdr.net/revista/index.php/rbgdr/article/view/875
Resumo: The objective of this study was to describe and indicate strategic alternatives for the improvement of the meat quality of sheep production chain of Rio Grande do Sul using the analysis of the value chain and development of strategic alliances. The research was developed from the method of case study with three organizations to support the development of the meat quality of sheep production chain in the state of Rio Grande do Sul. In the research, some strategic alternatives emerging: increasing product differentiation, increase investment, developing the image of products with geographical indications. The cases surveyed illustrate important initiatives and strategies to be followed for the structuring of the value chain of the sheep in Rio Grande do Sul, especially related to share activities, logistics of supply and distribution, industrial processing and marketing.
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spelling Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do SulAlternativa de Estruturação da Cadeia de Valor da Ovinocultura no Rio Grande do Sulcadeia de valorovinoculturavantagem competitivacompetitive advantagesheep productionvalue chainThe objective of this study was to describe and indicate strategic alternatives for the improvement of the meat quality of sheep production chain of Rio Grande do Sul using the analysis of the value chain and development of strategic alliances. The research was developed from the method of case study with three organizations to support the development of the meat quality of sheep production chain in the state of Rio Grande do Sul. In the research, some strategic alternatives emerging: increasing product differentiation, increase investment, developing the image of products with geographical indications. The cases surveyed illustrate important initiatives and strategies to be followed for the structuring of the value chain of the sheep in Rio Grande do Sul, especially related to share activities, logistics of supply and distribution, industrial processing and marketing.O objetivo do presente trabalho foi descrever e indicar alternativas estratégicas para o aperfeiçoamento da cadeia produtiva de carne ovina de qualidade no Rio Grande do Sul utilizando-se da análise de cadeia de valor e desenvolvimento de alianças estratégicas. A pesquisa foi desenvolvida a partir do método de estudo de caso, considerando-se três organizações de apoio ao desenvolvimento da cadeia produtiva de carne ovina de qualidade no estado do Rio Grande do Sul. Algumas alternativas estratégicas emergentes dessa pesquisa envolvem: incrementar a diferenciação de produto; aumentar investimentos; desenvolver a imagem de produto com indicação geográfica. Os casos pesquisados ilustram iniciativas e estratégias importantes a serem seguidas para a estruturação da cadeia de valor da ovinocultura no Rio Grande do Sul, fundamentalmente, vinculadas ao compartilhamento de atividades, logística de aquisições e distribuição, processamento industrial e marketing.Universidade de Taubaté2013-01-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.rbgdr.net/revista/index.php/rbgdr/article/view/87510.54399/rbgdr.v9i1.875Revista Brasileira de Gestão e Desenvolvimento Regional; Vol. 9 No. 1 (2013)RBGDR; Vol. 9 Núm. 1 (2013)Revista Brasileira de Gestão e Desenvolvimento Regional; v. 9 n. 1 (2013)1809-239X10.54399/rbgdr.v9i1reponame:Revista brasileira de gestão e desenvolvimento regionalinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUporhttps://www.rbgdr.net/revista/index.php/rbgdr/article/view/875/321Viana, João Garibaldi AlmeidaRevillion, Jean Philippe PalmaSilveira, Vicente Celestino Piresinfo:eu-repo/semantics/openAccess2013-01-31T12:42:09Zoai:ojs2.rbgdr.net:article/875Revistahttps://www.rbgdr.net/revista/index.php/rbgdrPUBhttps://www.rbgdr.net/revista/index.php/rbgdr/oai||monicafcarniello@gmail.com1809-239X1809-239Xopendoar:2013-01-31T12:42:09Revista brasileira de gestão e desenvolvimento regional - Universidade de Taubaté (UNITAU)false
dc.title.none.fl_str_mv Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul
Alternativa de Estruturação da Cadeia de Valor da Ovinocultura no Rio Grande do Sul
title Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul
spellingShingle Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul
Viana, João Garibaldi Almeida
cadeia de valor
ovinocultura
vantagem competitiva
competitive advantage
sheep production
value chain
title_short Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul
title_full Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul
title_fullStr Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul
title_full_unstemmed Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul
title_sort Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul
author Viana, João Garibaldi Almeida
author_facet Viana, João Garibaldi Almeida
Revillion, Jean Philippe Palma
Silveira, Vicente Celestino Pires
author_role author
author2 Revillion, Jean Philippe Palma
Silveira, Vicente Celestino Pires
author2_role author
author
dc.contributor.author.fl_str_mv Viana, João Garibaldi Almeida
Revillion, Jean Philippe Palma
Silveira, Vicente Celestino Pires
dc.subject.por.fl_str_mv cadeia de valor
ovinocultura
vantagem competitiva
competitive advantage
sheep production
value chain
topic cadeia de valor
ovinocultura
vantagem competitiva
competitive advantage
sheep production
value chain
description The objective of this study was to describe and indicate strategic alternatives for the improvement of the meat quality of sheep production chain of Rio Grande do Sul using the analysis of the value chain and development of strategic alliances. The research was developed from the method of case study with three organizations to support the development of the meat quality of sheep production chain in the state of Rio Grande do Sul. In the research, some strategic alternatives emerging: increasing product differentiation, increase investment, developing the image of products with geographical indications. The cases surveyed illustrate important initiatives and strategies to be followed for the structuring of the value chain of the sheep in Rio Grande do Sul, especially related to share activities, logistics of supply and distribution, industrial processing and marketing.
publishDate 2013
dc.date.none.fl_str_mv 2013-01-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.rbgdr.net/revista/index.php/rbgdr/article/view/875
10.54399/rbgdr.v9i1.875
url https://www.rbgdr.net/revista/index.php/rbgdr/article/view/875
identifier_str_mv 10.54399/rbgdr.v9i1.875
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.rbgdr.net/revista/index.php/rbgdr/article/view/875/321
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de Taubaté
publisher.none.fl_str_mv Universidade de Taubaté
dc.source.none.fl_str_mv Revista Brasileira de Gestão e Desenvolvimento Regional; Vol. 9 No. 1 (2013)
RBGDR; Vol. 9 Núm. 1 (2013)
Revista Brasileira de Gestão e Desenvolvimento Regional; v. 9 n. 1 (2013)
1809-239X
10.54399/rbgdr.v9i1
reponame:Revista brasileira de gestão e desenvolvimento regional
instname:Universidade de Taubaté (UNITAU)
instacron:UNITAU
instname_str Universidade de Taubaté (UNITAU)
instacron_str UNITAU
institution UNITAU
reponame_str Revista brasileira de gestão e desenvolvimento regional
collection Revista brasileira de gestão e desenvolvimento regional
repository.name.fl_str_mv Revista brasileira de gestão e desenvolvimento regional - Universidade de Taubaté (UNITAU)
repository.mail.fl_str_mv ||monicafcarniello@gmail.com
_version_ 1800220467961790464

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