Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista brasileira de gestão e desenvolvimento regional |
Texto Completo: | https://www.rbgdr.net/revista/index.php/rbgdr/article/view/875 |
Resumo: | The objective of this study was to describe and indicate strategic alternatives for the improvement of the meat quality of sheep production chain of Rio Grande do Sul using the analysis of the value chain and development of strategic alliances. The research was developed from the method of case study with three organizations to support the development of the meat quality of sheep production chain in the state of Rio Grande do Sul. In the research, some strategic alternatives emerging: increasing product differentiation, increase investment, developing the image of products with geographical indications. The cases surveyed illustrate important initiatives and strategies to be followed for the structuring of the value chain of the sheep in Rio Grande do Sul, especially related to share activities, logistics of supply and distribution, industrial processing and marketing. |
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Revista brasileira de gestão e desenvolvimento regional |
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Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do SulAlternativa de Estruturação da Cadeia de Valor da Ovinocultura no Rio Grande do Sulcadeia de valorovinoculturavantagem competitivacompetitive advantagesheep productionvalue chainThe objective of this study was to describe and indicate strategic alternatives for the improvement of the meat quality of sheep production chain of Rio Grande do Sul using the analysis of the value chain and development of strategic alliances. The research was developed from the method of case study with three organizations to support the development of the meat quality of sheep production chain in the state of Rio Grande do Sul. In the research, some strategic alternatives emerging: increasing product differentiation, increase investment, developing the image of products with geographical indications. The cases surveyed illustrate important initiatives and strategies to be followed for the structuring of the value chain of the sheep in Rio Grande do Sul, especially related to share activities, logistics of supply and distribution, industrial processing and marketing.O objetivo do presente trabalho foi descrever e indicar alternativas estratégicas para o aperfeiçoamento da cadeia produtiva de carne ovina de qualidade no Rio Grande do Sul utilizando-se da análise de cadeia de valor e desenvolvimento de alianças estratégicas. A pesquisa foi desenvolvida a partir do método de estudo de caso, considerando-se três organizações de apoio ao desenvolvimento da cadeia produtiva de carne ovina de qualidade no estado do Rio Grande do Sul. Algumas alternativas estratégicas emergentes dessa pesquisa envolvem: incrementar a diferenciação de produto; aumentar investimentos; desenvolver a imagem de produto com indicação geográfica. Os casos pesquisados ilustram iniciativas e estratégias importantes a serem seguidas para a estruturação da cadeia de valor da ovinocultura no Rio Grande do Sul, fundamentalmente, vinculadas ao compartilhamento de atividades, logística de aquisições e distribuição, processamento industrial e marketing.Universidade de Taubaté2013-01-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.rbgdr.net/revista/index.php/rbgdr/article/view/87510.54399/rbgdr.v9i1.875Revista Brasileira de Gestão e Desenvolvimento Regional; Vol. 9 No. 1 (2013)RBGDR; Vol. 9 Núm. 1 (2013)Revista Brasileira de Gestão e Desenvolvimento Regional; v. 9 n. 1 (2013)1809-239X10.54399/rbgdr.v9i1reponame:Revista brasileira de gestão e desenvolvimento regionalinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUporhttps://www.rbgdr.net/revista/index.php/rbgdr/article/view/875/321Viana, João Garibaldi AlmeidaRevillion, Jean Philippe PalmaSilveira, Vicente Celestino Piresinfo:eu-repo/semantics/openAccess2013-01-31T12:42:09Zoai:ojs2.rbgdr.net:article/875Revistahttps://www.rbgdr.net/revista/index.php/rbgdrPUBhttps://www.rbgdr.net/revista/index.php/rbgdr/oai||monicafcarniello@gmail.com1809-239X1809-239Xopendoar:2013-01-31T12:42:09Revista brasileira de gestão e desenvolvimento regional - Universidade de Taubaté (UNITAU)false |
dc.title.none.fl_str_mv |
Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul Alternativa de Estruturação da Cadeia de Valor da Ovinocultura no Rio Grande do Sul |
title |
Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul |
spellingShingle |
Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul Viana, João Garibaldi Almeida cadeia de valor ovinocultura vantagem competitiva competitive advantage sheep production value chain |
title_short |
Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul |
title_full |
Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul |
title_fullStr |
Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul |
title_full_unstemmed |
Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul |
title_sort |
Alternative of Structuring of the Chain of Sheep Production Value in Rio Grande do Sul |
author |
Viana, João Garibaldi Almeida |
author_facet |
Viana, João Garibaldi Almeida Revillion, Jean Philippe Palma Silveira, Vicente Celestino Pires |
author_role |
author |
author2 |
Revillion, Jean Philippe Palma Silveira, Vicente Celestino Pires |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Viana, João Garibaldi Almeida Revillion, Jean Philippe Palma Silveira, Vicente Celestino Pires |
dc.subject.por.fl_str_mv |
cadeia de valor ovinocultura vantagem competitiva competitive advantage sheep production value chain |
topic |
cadeia de valor ovinocultura vantagem competitiva competitive advantage sheep production value chain |
description |
The objective of this study was to describe and indicate strategic alternatives for the improvement of the meat quality of sheep production chain of Rio Grande do Sul using the analysis of the value chain and development of strategic alliances. The research was developed from the method of case study with three organizations to support the development of the meat quality of sheep production chain in the state of Rio Grande do Sul. In the research, some strategic alternatives emerging: increasing product differentiation, increase investment, developing the image of products with geographical indications. The cases surveyed illustrate important initiatives and strategies to be followed for the structuring of the value chain of the sheep in Rio Grande do Sul, especially related to share activities, logistics of supply and distribution, industrial processing and marketing. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01-31 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.rbgdr.net/revista/index.php/rbgdr/article/view/875 10.54399/rbgdr.v9i1.875 |
url |
https://www.rbgdr.net/revista/index.php/rbgdr/article/view/875 |
identifier_str_mv |
10.54399/rbgdr.v9i1.875 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.rbgdr.net/revista/index.php/rbgdr/article/view/875/321 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de Taubaté |
publisher.none.fl_str_mv |
Universidade de Taubaté |
dc.source.none.fl_str_mv |
Revista Brasileira de Gestão e Desenvolvimento Regional; Vol. 9 No. 1 (2013) RBGDR; Vol. 9 Núm. 1 (2013) Revista Brasileira de Gestão e Desenvolvimento Regional; v. 9 n. 1 (2013) 1809-239X 10.54399/rbgdr.v9i1 reponame:Revista brasileira de gestão e desenvolvimento regional instname:Universidade de Taubaté (UNITAU) instacron:UNITAU |
instname_str |
Universidade de Taubaté (UNITAU) |
instacron_str |
UNITAU |
institution |
UNITAU |
reponame_str |
Revista brasileira de gestão e desenvolvimento regional |
collection |
Revista brasileira de gestão e desenvolvimento regional |
repository.name.fl_str_mv |
Revista brasileira de gestão e desenvolvimento regional - Universidade de Taubaté (UNITAU) |
repository.mail.fl_str_mv |
||monicafcarniello@gmail.com |
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1800220467961790464 |