ANALYSIS OF THE OFFICIAL WEBSITES OF TOURISM DESTINATIONS CLASSIFIED SOCIOCULTURALLY BY THE REPORT THE ECONOMIST INTELIGENCE UNIT LIMITED

Detalhes bibliográficos
Autor(a) principal: Ferreira, Juliana Rodrigues
Data de Publicação: 2016
Outros Autores: Ferreira, Lissa Valéria Fernandes, Neto, Aureo Paiva
Tipo de documento: Artigo
Idioma: por
Título da fonte: Turismo : Visão e Ação (Online)
Texto Completo: https://periodicos.univali.br/index.php/rtva/article/view/9193
Resumo: Due to the increased accessibility of the tourism by the world's population, tourist destinations have invested on the internet, with websites, as a mean of dissemination of cities, providing information about the visited destinations to the users. In this context, this paper analyzed qualitatively the official websites of the cities that were among the first three placed in the ranking of sociocultural competitiveness, sponsored by The Economist Intelligence Unit Limited in 2012, trying to check its efficiency and the distribution of tourist information to consumers. Techniques as "SWOT" analysis and the Critical Success Factors for Websites, proposed by the World Tourism Organization were used, and as a result, it is noticed that the official websites of tourism, even belonging to major international destinations, have deficiencies that must be corrected to improve the quality of communication between destinations and tourists.
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spelling ANALYSIS OF THE OFFICIAL WEBSITES OF TOURISM DESTINATIONS CLASSIFIED SOCIOCULTURALLY BY THE REPORT THE ECONOMIST INTELIGENCE UNIT LIMITEDAnálise dos websites oficiais dos destinos turísticos classificados socioculturalmente pela revista the economist inteligence unit limitedTourismDigital MarketingInformation Technology.TurismoMarketing DigitalTecnologia da informaçãoDue to the increased accessibility of the tourism by the world's population, tourist destinations have invested on the internet, with websites, as a mean of dissemination of cities, providing information about the visited destinations to the users. In this context, this paper analyzed qualitatively the official websites of the cities that were among the first three placed in the ranking of sociocultural competitiveness, sponsored by The Economist Intelligence Unit Limited in 2012, trying to check its efficiency and the distribution of tourist information to consumers. Techniques as "SWOT" analysis and the Critical Success Factors for Websites, proposed by the World Tourism Organization were used, and as a result, it is noticed that the official websites of tourism, even belonging to major international destinations, have deficiencies that must be corrected to improve the quality of communication between destinations and tourists.Devido ao aumento da acessibilidade do turismo pela população mundial, os destinos turísticos têm investido na internet, por meio de websites, como forma de divulgação das cidades, oferecendo aos usuários informações sobre o destino a ser visitado. Nesse contexto, o presente trabalho analisou qualitativamente os websites oficiais das cidades que ficaram entre as três primeiras colocadas no ranking de competitividade sociocultural, promovido pela revista The Economist Inteligence Unit Limited, em 2012, procurando verificar sua eficiência quanto à distribuição de informações turísticas ao consumidor. Foram utilizadas técnicas, como a análise “DAFO” e os Fatores Críticos de Sucesso em Websites, propostas pela Organização Mundial do Turismo. Como resultado, percebeu-se que os websites oficiais de turismo, mesmo pertencendo a grandes destinos internacionais, apresentam ainda deficiências que devem ser corrigidas para melhorar a qualidade de comunicação entre destinos e turistas.Universidade do Vale do Itajaí­ - UNIVALI / SC2016-08-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.univali.br/index.php/rtva/article/view/919310.14210/rtva.v18n3.p557-583Turismo: Visão e Ação; Vol. 18 No. 3 (2016): Setembro-Dezembro; 557-583Turismo: Visão e Ação; Vol. 18 Núm. 3 (2016): Setembro-Dezembro; 557-583Turismo: Visão e Ação; v. 18 n. 3 (2016): Setembro-Dezembro; 557-5831983-71511415-6393reponame:Turismo : Visão e Ação (Online)instname:Universidade do Vale do Itajaí (UNIVALI)instacron:UNIVALIporhttps://periodicos.univali.br/index.php/rtva/article/view/9193/5105Copyright (c) 2016 Turismo - Visão e Açãoinfo:eu-repo/semantics/openAccessFerreira, Juliana RodriguesFerreira, Lissa Valéria FernandesNeto, Aureo Paiva2017-09-19T23:43:05Zoai:ojs.periodicos.univali.br:article/9193Revistahttps://periodicos.univali.br/index.php/rtvaPUBhttps://periodicos.univali.br/index.php/rtva/oailuiz.flores@univali.br || revistaturismo@univali.br1983-71511415-6393opendoar:2017-09-19T23:43:05Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)false
dc.title.none.fl_str_mv ANALYSIS OF THE OFFICIAL WEBSITES OF TOURISM DESTINATIONS CLASSIFIED SOCIOCULTURALLY BY THE REPORT THE ECONOMIST INTELIGENCE UNIT LIMITED
Análise dos websites oficiais dos destinos turísticos classificados socioculturalmente pela revista the economist inteligence unit limited
title ANALYSIS OF THE OFFICIAL WEBSITES OF TOURISM DESTINATIONS CLASSIFIED SOCIOCULTURALLY BY THE REPORT THE ECONOMIST INTELIGENCE UNIT LIMITED
spellingShingle ANALYSIS OF THE OFFICIAL WEBSITES OF TOURISM DESTINATIONS CLASSIFIED SOCIOCULTURALLY BY THE REPORT THE ECONOMIST INTELIGENCE UNIT LIMITED
Ferreira, Juliana Rodrigues
Tourism
Digital Marketing
Information Technology.
Turismo
Marketing Digital
Tecnologia da informação
title_short ANALYSIS OF THE OFFICIAL WEBSITES OF TOURISM DESTINATIONS CLASSIFIED SOCIOCULTURALLY BY THE REPORT THE ECONOMIST INTELIGENCE UNIT LIMITED
title_full ANALYSIS OF THE OFFICIAL WEBSITES OF TOURISM DESTINATIONS CLASSIFIED SOCIOCULTURALLY BY THE REPORT THE ECONOMIST INTELIGENCE UNIT LIMITED
title_fullStr ANALYSIS OF THE OFFICIAL WEBSITES OF TOURISM DESTINATIONS CLASSIFIED SOCIOCULTURALLY BY THE REPORT THE ECONOMIST INTELIGENCE UNIT LIMITED
title_full_unstemmed ANALYSIS OF THE OFFICIAL WEBSITES OF TOURISM DESTINATIONS CLASSIFIED SOCIOCULTURALLY BY THE REPORT THE ECONOMIST INTELIGENCE UNIT LIMITED
title_sort ANALYSIS OF THE OFFICIAL WEBSITES OF TOURISM DESTINATIONS CLASSIFIED SOCIOCULTURALLY BY THE REPORT THE ECONOMIST INTELIGENCE UNIT LIMITED
author Ferreira, Juliana Rodrigues
author_facet Ferreira, Juliana Rodrigues
Ferreira, Lissa Valéria Fernandes
Neto, Aureo Paiva
author_role author
author2 Ferreira, Lissa Valéria Fernandes
Neto, Aureo Paiva
author2_role author
author
dc.contributor.author.fl_str_mv Ferreira, Juliana Rodrigues
Ferreira, Lissa Valéria Fernandes
Neto, Aureo Paiva
dc.subject.por.fl_str_mv Tourism
Digital Marketing
Information Technology.
Turismo
Marketing Digital
Tecnologia da informação
topic Tourism
Digital Marketing
Information Technology.
Turismo
Marketing Digital
Tecnologia da informação
description Due to the increased accessibility of the tourism by the world's population, tourist destinations have invested on the internet, with websites, as a mean of dissemination of cities, providing information about the visited destinations to the users. In this context, this paper analyzed qualitatively the official websites of the cities that were among the first three placed in the ranking of sociocultural competitiveness, sponsored by The Economist Intelligence Unit Limited in 2012, trying to check its efficiency and the distribution of tourist information to consumers. Techniques as "SWOT" analysis and the Critical Success Factors for Websites, proposed by the World Tourism Organization were used, and as a result, it is noticed that the official websites of tourism, even belonging to major international destinations, have deficiencies that must be corrected to improve the quality of communication between destinations and tourists.
publishDate 2016
dc.date.none.fl_str_mv 2016-08-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/9193
10.14210/rtva.v18n3.p557-583
url https://periodicos.univali.br/index.php/rtva/article/view/9193
identifier_str_mv 10.14210/rtva.v18n3.p557-583
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/9193/5105
dc.rights.driver.fl_str_mv Copyright (c) 2016 Turismo - Visão e Ação
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Turismo - Visão e Ação
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
dc.source.none.fl_str_mv Turismo: Visão e Ação; Vol. 18 No. 3 (2016): Setembro-Dezembro; 557-583
Turismo: Visão e Ação; Vol. 18 Núm. 3 (2016): Setembro-Dezembro; 557-583
Turismo: Visão e Ação; v. 18 n. 3 (2016): Setembro-Dezembro; 557-583
1983-7151
1415-6393
reponame:Turismo : Visão e Ação (Online)
instname:Universidade do Vale do Itajaí (UNIVALI)
instacron:UNIVALI
instname_str Universidade do Vale do Itajaí (UNIVALI)
instacron_str UNIVALI
institution UNIVALI
reponame_str Turismo : Visão e Ação (Online)
collection Turismo : Visão e Ação (Online)
repository.name.fl_str_mv Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)
repository.mail.fl_str_mv luiz.flores@univali.br || revistaturismo@univali.br
_version_ 1798045021488807936

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