MEMORABLE TOURIST EXPERIENCE, COGNITIVE PERCEPTION, REPUTATION AND LOYALTY TO THE DESTINATION: AN EMPIRICAL MODEL

Detalhes bibliográficos
Autor(a) principal: Aroeira, Tiago
Data de Publicação: 2016
Outros Autores: Dantas, Ana Carmem, Gosling, Marlusa de Sevilha
Tipo de documento: Artigo
Idioma: por
Título da fonte: Turismo : Visão e Ação (Online)
Texto Completo: https://periodicos.univali.br/index.php/rtva/article/view/9194
Resumo: According to change in tourists’ behavior, tourism destinations have started to assume the position of experience providers. In this context, recent studies reveal that relevant tourist experiences tend to increase the tourists’ propensity to remember the destination. The main purpose of the present paper was to propose and test a model able to relate the underlying dimensions of memorable tourism experience, cognitive perception, reputation and loyalty towards a destination. The study method consisted of a survey responded by 664 tourists from all Brazilian states. The procedures included (1) the analysis and exclusion of univariated and multivariated outliers, (2) exploratory factor analysis and (3) validation of the measurement model and structural model using structural modeling equation modeling. The results indicate that 11 of the 13 tested hypothesis were validated at a significance level of 1%. It was also observed that among the five underlying dimensions of Memorable Touristic Experience identified – (1) Hedonism, (2) Novelty, (3) Local Knowledge and Culture, (4) Revival and (5) Engagement - Novelty was the most salient one.
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spelling MEMORABLE TOURIST EXPERIENCE, COGNITIVE PERCEPTION, REPUTATION AND LOYALTY TO THE DESTINATION: AN EMPIRICAL MODELExperiência turística memorável, percepção cognitiva, reputação e lealdade ao destino: um modelo empíricoMemorable Touristic ExperienceReputation of DestinationLoyaltyExperiência Turística MemorávelReputação do DestinoLeadade.According to change in tourists’ behavior, tourism destinations have started to assume the position of experience providers. In this context, recent studies reveal that relevant tourist experiences tend to increase the tourists’ propensity to remember the destination. The main purpose of the present paper was to propose and test a model able to relate the underlying dimensions of memorable tourism experience, cognitive perception, reputation and loyalty towards a destination. The study method consisted of a survey responded by 664 tourists from all Brazilian states. The procedures included (1) the analysis and exclusion of univariated and multivariated outliers, (2) exploratory factor analysis and (3) validation of the measurement model and structural model using structural modeling equation modeling. The results indicate that 11 of the 13 tested hypothesis were validated at a significance level of 1%. It was also observed that among the five underlying dimensions of Memorable Touristic Experience identified – (1) Hedonism, (2) Novelty, (3) Local Knowledge and Culture, (4) Revival and (5) Engagement - Novelty was the most salient one.Os destinos, de acordo com mudanças de comportamento dos turistas, começam a se posicionar como fornecedores de experiências. Neste contexto, estudos recentes apontam que as experiências turísticas relevantes tendem a aumentar a propensão dos turistas de se lembrarem do destino. O objetivo principal deste estudo foi propor e testar um modelo de relações entre as dimensões subjacentes da Experiência Turística Memorável, da Percepção Cognitiva, da Reputação e da Lealdade ao Destino. A metodologia foi um survey com 664 respondentes de todos os estados do Brasil. Realizaram-se (1) a análise e exclusão de outliers univariados e multivariados, (2) a análise fatorial exploratória e (3) a validação do modelo de mensuração e do modelo de estrutura usando modelagem por equações estruturais. Os resultados indicam que 11 das 13 hipóteses testadas são significativas ao nível de 1%. Além disso, observaram-se as cinco dimensões subjacentes na Experiência Turística Memorável – (1) Hedonismo, (2) Novidade, (3) Conhecimento e Cultura Local, (4) Renovação e (5) Envolvimento. A Novidade foi a dimensão mais saliente.Universidade do Vale do Itajaí­ - UNIVALI / SC2016-08-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.univali.br/index.php/rtva/article/view/919410.14210/rtva.v18n3.p584-610Turismo: Visão e Ação; Vol. 18 No. 3 (2016): Setembro-Dezembro; 584-610Turismo: Visão e Ação; Vol. 18 Núm. 3 (2016): Setembro-Dezembro; 584-610Turismo: Visão e Ação; v. 18 n. 3 (2016): Setembro-Dezembro; 584-6101983-71511415-6393reponame:Turismo : Visão e Ação (Online)instname:Universidade do Vale do Itajaí (UNIVALI)instacron:UNIVALIporhttps://periodicos.univali.br/index.php/rtva/article/view/9194/5106Copyright (c) 2016 Turismo - Visão e Açãoinfo:eu-repo/semantics/openAccessAroeira, TiagoDantas, Ana CarmemGosling, Marlusa de Sevilha2017-09-19T23:43:05Zoai:ojs.periodicos.univali.br:article/9194Revistahttps://periodicos.univali.br/index.php/rtvaPUBhttps://periodicos.univali.br/index.php/rtva/oailuiz.flores@univali.br || revistaturismo@univali.br1983-71511415-6393opendoar:2017-09-19T23:43:05Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)false
dc.title.none.fl_str_mv MEMORABLE TOURIST EXPERIENCE, COGNITIVE PERCEPTION, REPUTATION AND LOYALTY TO THE DESTINATION: AN EMPIRICAL MODEL
Experiência turística memorável, percepção cognitiva, reputação e lealdade ao destino: um modelo empírico
title MEMORABLE TOURIST EXPERIENCE, COGNITIVE PERCEPTION, REPUTATION AND LOYALTY TO THE DESTINATION: AN EMPIRICAL MODEL
spellingShingle MEMORABLE TOURIST EXPERIENCE, COGNITIVE PERCEPTION, REPUTATION AND LOYALTY TO THE DESTINATION: AN EMPIRICAL MODEL
Aroeira, Tiago
Memorable Touristic Experience
Reputation of Destination
Loyalty
Experiência Turística Memorável
Reputação do Destino
Leadade.
title_short MEMORABLE TOURIST EXPERIENCE, COGNITIVE PERCEPTION, REPUTATION AND LOYALTY TO THE DESTINATION: AN EMPIRICAL MODEL
title_full MEMORABLE TOURIST EXPERIENCE, COGNITIVE PERCEPTION, REPUTATION AND LOYALTY TO THE DESTINATION: AN EMPIRICAL MODEL
title_fullStr MEMORABLE TOURIST EXPERIENCE, COGNITIVE PERCEPTION, REPUTATION AND LOYALTY TO THE DESTINATION: AN EMPIRICAL MODEL
title_full_unstemmed MEMORABLE TOURIST EXPERIENCE, COGNITIVE PERCEPTION, REPUTATION AND LOYALTY TO THE DESTINATION: AN EMPIRICAL MODEL
title_sort MEMORABLE TOURIST EXPERIENCE, COGNITIVE PERCEPTION, REPUTATION AND LOYALTY TO THE DESTINATION: AN EMPIRICAL MODEL
author Aroeira, Tiago
author_facet Aroeira, Tiago
Dantas, Ana Carmem
Gosling, Marlusa de Sevilha
author_role author
author2 Dantas, Ana Carmem
Gosling, Marlusa de Sevilha
author2_role author
author
dc.contributor.author.fl_str_mv Aroeira, Tiago
Dantas, Ana Carmem
Gosling, Marlusa de Sevilha
dc.subject.por.fl_str_mv Memorable Touristic Experience
Reputation of Destination
Loyalty
Experiência Turística Memorável
Reputação do Destino
Leadade.
topic Memorable Touristic Experience
Reputation of Destination
Loyalty
Experiência Turística Memorável
Reputação do Destino
Leadade.
description According to change in tourists’ behavior, tourism destinations have started to assume the position of experience providers. In this context, recent studies reveal that relevant tourist experiences tend to increase the tourists’ propensity to remember the destination. The main purpose of the present paper was to propose and test a model able to relate the underlying dimensions of memorable tourism experience, cognitive perception, reputation and loyalty towards a destination. The study method consisted of a survey responded by 664 tourists from all Brazilian states. The procedures included (1) the analysis and exclusion of univariated and multivariated outliers, (2) exploratory factor analysis and (3) validation of the measurement model and structural model using structural modeling equation modeling. The results indicate that 11 of the 13 tested hypothesis were validated at a significance level of 1%. It was also observed that among the five underlying dimensions of Memorable Touristic Experience identified – (1) Hedonism, (2) Novelty, (3) Local Knowledge and Culture, (4) Revival and (5) Engagement - Novelty was the most salient one.
publishDate 2016
dc.date.none.fl_str_mv 2016-08-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/9194
10.14210/rtva.v18n3.p584-610
url https://periodicos.univali.br/index.php/rtva/article/view/9194
identifier_str_mv 10.14210/rtva.v18n3.p584-610
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/9194/5106
dc.rights.driver.fl_str_mv Copyright (c) 2016 Turismo - Visão e Ação
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Turismo - Visão e Ação
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
dc.source.none.fl_str_mv Turismo: Visão e Ação; Vol. 18 No. 3 (2016): Setembro-Dezembro; 584-610
Turismo: Visão e Ação; Vol. 18 Núm. 3 (2016): Setembro-Dezembro; 584-610
Turismo: Visão e Ação; v. 18 n. 3 (2016): Setembro-Dezembro; 584-610
1983-7151
1415-6393
reponame:Turismo : Visão e Ação (Online)
instname:Universidade do Vale do Itajaí (UNIVALI)
instacron:UNIVALI
instname_str Universidade do Vale do Itajaí (UNIVALI)
instacron_str UNIVALI
institution UNIVALI
reponame_str Turismo : Visão e Ação (Online)
collection Turismo : Visão e Ação (Online)
repository.name.fl_str_mv Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)
repository.mail.fl_str_mv luiz.flores@univali.br || revistaturismo@univali.br
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