Urban farming as competitive resource in food services: an evaluation through the resource-based view theory

Detalhes bibliográficos
Autor(a) principal: Fuzinatto, Naiane Modri
Data de Publicação: 2020
Outros Autores: Santos Junior, Silvio
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Turismo : Visão e Ação (Online)
Texto Completo: https://periodicos.univali.br/index.php/rtva/article/view/16432
Resumo: This article is a study about the allocation of urban agriculture (UA) as a competitive resource to restaurants. The world population has become increasingly urban and shows increasing concern by the quality of food consumed. Thus, owners and chefs of restaurants aim to acquire locally grown food or even grow them in their own establishments, in order to guarantee food with high nutritional value and freshness. Based on this context, the objective is to assess the impact of urban agriculture in the competitiveness of a restaurant that uses the urban cultivation of food as one of the key elements featured in their services. This research is a case study of a qualitative approach and descriptive. The case investigated is a restaurant located in the metropolitan region of Porto Alegre, State of Rio Grande do Sul, Brazil, which introduced the practice of UA on its premises. The data were obtained through documentary research, semi-structured interviews, and direct observation and were analyzed by categorization of information and data triangulation to later be evaluated through the VRIO model. The results point to the development of competitive advantage through the UA when combined with conceptual and technological elements.
id UNIVALI-3_7968c5da65b0acea7aaff658714285cf
oai_identifier_str oai:ojs.periodicos.univali.br:article/16432
network_acronym_str UNIVALI-3
network_name_str Turismo : Visão e Ação (Online)
repository_id_str
spelling Urban farming as competitive resource in food services: an evaluation through the resource-based view theoryAgricultura urbana como recurso competitivo em serviços alimentares: uma avaliação por meio da teoria da visão baseada em recursosThis article is a study about the allocation of urban agriculture (UA) as a competitive resource to restaurants. The world population has become increasingly urban and shows increasing concern by the quality of food consumed. Thus, owners and chefs of restaurants aim to acquire locally grown food or even grow them in their own establishments, in order to guarantee food with high nutritional value and freshness. Based on this context, the objective is to assess the impact of urban agriculture in the competitiveness of a restaurant that uses the urban cultivation of food as one of the key elements featured in their services. This research is a case study of a qualitative approach and descriptive. The case investigated is a restaurant located in the metropolitan region of Porto Alegre, State of Rio Grande do Sul, Brazil, which introduced the practice of UA on its premises. The data were obtained through documentary research, semi-structured interviews, and direct observation and were analyzed by categorization of information and data triangulation to later be evaluated through the VRIO model. The results point to the development of competitive advantage through the UA when combined with conceptual and technological elements.Este artigo apresenta um estudo acerca da inserção da agricultura urbana (AU) como recurso competitivo para restaurantes. A população mundial tem se tornado cada vez mais urbana e apresenta crescente preocupação com a qualidade dos alimentos que consome. Assim, proprietários e chefs de restaurantes têm buscado adquirir alimentos cultivados localmente ou mesmo cultivá-los em seus estabelecimentos, de forma a garantir um alimento mais fresco e de alto teor nutritivo. Com base neste contexto, objetiva-se avaliar a influência da agricultura urbana na competitividade de um restaurante que utiliza o cultivo urbano de alimentos como um dos elementos de destaque em seus serviços. Esta pesquisa consiste em um estudo de caso qualitativo e descritivo. O caso investigado é o de um restaurante localizado na região metropolitana de Porto Alegre, estado do Rio Grande do Sul, Brasil, que introduziu a prática da AU em suas dependências. Os dados foram obtidos por meio de pesquisa documental, entrevistas semiestruturadas e observação direta, e foram analisados por categorização das informações e triangulação de dados para posteriormente serem avaliados por meio do modelo VRIO. Os resultados apontam para o desenvolvimento de uma vantagem competitiva por meio da AU quando combinada a elementos conceituais e tecnológicos.Universidade do Vale do Itajaí­ - UNIVALI / SC2020-05-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.univali.br/index.php/rtva/article/view/1643210.14210/rtva.v22n1.p02-23Turismo: Visão e Ação; Vol. 22 No. 1 (2020): Janeiro-Abril; 02-23Turismo: Visão e Ação; Vol. 22 Núm. 1 (2020): Janeiro-Abril; 02-23Turismo: Visão e Ação; v. 22 n. 1 (2020): Janeiro-Abril; 02-231983-71511415-6393reponame:Turismo : Visão e Ação (Online)instname:Universidade do Vale do Itajaí (UNIVALI)instacron:UNIVALIporenghttps://periodicos.univali.br/index.php/rtva/article/view/16432/9300https://periodicos.univali.br/index.php/rtva/article/view/16432/9301Copyright (c) 2020 Turismo - Visão e Açãoinfo:eu-repo/semantics/openAccessFuzinatto, Naiane ModriSantos Junior, Silvio2021-09-20T14:34:12Zoai:ojs.periodicos.univali.br:article/16432Revistahttps://periodicos.univali.br/index.php/rtvaPUBhttps://periodicos.univali.br/index.php/rtva/oailuiz.flores@univali.br || revistaturismo@univali.br1983-71511415-6393opendoar:2021-09-20T14:34:12Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)false
dc.title.none.fl_str_mv Urban farming as competitive resource in food services: an evaluation through the resource-based view theory
Agricultura urbana como recurso competitivo em serviços alimentares: uma avaliação por meio da teoria da visão baseada em recursos
title Urban farming as competitive resource in food services: an evaluation through the resource-based view theory
spellingShingle Urban farming as competitive resource in food services: an evaluation through the resource-based view theory
Fuzinatto, Naiane Modri
title_short Urban farming as competitive resource in food services: an evaluation through the resource-based view theory
title_full Urban farming as competitive resource in food services: an evaluation through the resource-based view theory
title_fullStr Urban farming as competitive resource in food services: an evaluation through the resource-based view theory
title_full_unstemmed Urban farming as competitive resource in food services: an evaluation through the resource-based view theory
title_sort Urban farming as competitive resource in food services: an evaluation through the resource-based view theory
author Fuzinatto, Naiane Modri
author_facet Fuzinatto, Naiane Modri
Santos Junior, Silvio
author_role author
author2 Santos Junior, Silvio
author2_role author
dc.contributor.author.fl_str_mv Fuzinatto, Naiane Modri
Santos Junior, Silvio
description This article is a study about the allocation of urban agriculture (UA) as a competitive resource to restaurants. The world population has become increasingly urban and shows increasing concern by the quality of food consumed. Thus, owners and chefs of restaurants aim to acquire locally grown food or even grow them in their own establishments, in order to guarantee food with high nutritional value and freshness. Based on this context, the objective is to assess the impact of urban agriculture in the competitiveness of a restaurant that uses the urban cultivation of food as one of the key elements featured in their services. This research is a case study of a qualitative approach and descriptive. The case investigated is a restaurant located in the metropolitan region of Porto Alegre, State of Rio Grande do Sul, Brazil, which introduced the practice of UA on its premises. The data were obtained through documentary research, semi-structured interviews, and direct observation and were analyzed by categorization of information and data triangulation to later be evaluated through the VRIO model. The results point to the development of competitive advantage through the UA when combined with conceptual and technological elements.
publishDate 2020
dc.date.none.fl_str_mv 2020-05-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/16432
10.14210/rtva.v22n1.p02-23
url https://periodicos.univali.br/index.php/rtva/article/view/16432
identifier_str_mv 10.14210/rtva.v22n1.p02-23
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/16432/9300
https://periodicos.univali.br/index.php/rtva/article/view/16432/9301
dc.rights.driver.fl_str_mv Copyright (c) 2020 Turismo - Visão e Ação
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Turismo - Visão e Ação
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
dc.source.none.fl_str_mv Turismo: Visão e Ação; Vol. 22 No. 1 (2020): Janeiro-Abril; 02-23
Turismo: Visão e Ação; Vol. 22 Núm. 1 (2020): Janeiro-Abril; 02-23
Turismo: Visão e Ação; v. 22 n. 1 (2020): Janeiro-Abril; 02-23
1983-7151
1415-6393
reponame:Turismo : Visão e Ação (Online)
instname:Universidade do Vale do Itajaí (UNIVALI)
instacron:UNIVALI
instname_str Universidade do Vale do Itajaí (UNIVALI)
instacron_str UNIVALI
institution UNIVALI
reponame_str Turismo : Visão e Ação (Online)
collection Turismo : Visão e Ação (Online)
repository.name.fl_str_mv Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)
repository.mail.fl_str_mv luiz.flores@univali.br || revistaturismo@univali.br
_version_ 1798045022444060672

Registros relacionados