Managing the relationship between strategic resources and competitive priorities through the resource-based view

Detalhes bibliográficos
Autor(a) principal: Gohr, Cláudia Fabiana
Data de Publicação: 2015
Outros Autores: Silva, Yuri Laio Teixeira Veras
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Produção Online
Texto Completo: https://www.producaoonline.org.br/rpo/article/view/1939
Resumo: Firms should develop and improve strategic resources that are important for the competitive priorities, especially those that are important to customers. Using resource-based view of the firm as a theoretical perspective, this paper aims to analyze how strategic resources can contribute to the competitive priorities of an organization that operates in the logistic sector. The research method used was the case study using as the main technique of data collection semi-structured and structured interviews; and, systematic observations. The resources that contribute effectively to competitive priorities that need improvement are sales control, loyal customer base, partners experience and agile feedback to customers. However, only the experience of the partners provides to the company sustainable competitive advantage. Others resources identified in the field research provide only a competitive parity, despite this, support important competitive priorities.
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spelling Managing the relationship between strategic resources and competitive priorities through the resource-based viewGerenciando o relacionamento entre recursos estratégicos e prioridades competitivas segundo a visão baseada em recursosOperations Strategy. Competitive Priorities. Strategic Resources. Resource-Based View. Competitive Advantage.Estratégia de Operações. Prioridades Competitivas. Recursos Estratégicos. Visão Baseada em Recursos. Vantagem Competitiva.Firms should develop and improve strategic resources that are important for the competitive priorities, especially those that are important to customers. Using resource-based view of the firm as a theoretical perspective, this paper aims to analyze how strategic resources can contribute to the competitive priorities of an organization that operates in the logistic sector. The research method used was the case study using as the main technique of data collection semi-structured and structured interviews; and, systematic observations. The resources that contribute effectively to competitive priorities that need improvement are sales control, loyal customer base, partners experience and agile feedback to customers. However, only the experience of the partners provides to the company sustainable competitive advantage. Others resources identified in the field research provide only a competitive parity, despite this, support important competitive priorities.As empresas devem desenvolver e melhorar recursos que são considerados estratégicos e que apoiam as suas prioridades competitivas, especialmente aquelas que são importantes para os clientes. Utilizando a visão baseada em recursos como perspectiva teórica, o principal objetivo desse artigo é analisar como os recursos estratégicos podem contribuir para as prioridades competitivas de uma organização que atua no setor logístico. O método de pesquisa adotado foi o estudo de caso com abordagem qualitativa, sendo os principais instrumentos de coleta de dados entrevistas semiestruturada e não estruturada; e, observações sistemáticas. Por meio da pesquisa foi possível constatar que os recursos que mais contribuem para as prioridades competitivas da empresa que precisam de melhorias são: controle de vendas, clientela fiel, experiência dos sócios e feedback ágil aos clientes. Entretanto, desses, apenas a experiência dos sócios proporciona o desenvolvimento de vantagens competitivas sustentáveis. Os demais recursos permitem apenas uma paridade competitiva, entretanto, apoiam prioridades competitivas importantes para a empresa, necessitam, portanto, de maiores investimentos.Associação Brasileira de Engenharia de Produção2015-06-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfaudio/mpeghttps://www.producaoonline.org.br/rpo/article/view/193910.14488/1676-1901.v15i2.1939Revista Produção Online; Vol. 15 No. 2 (2015); 734-757Revista Produção Online; v. 15 n. 2 (2015); 734-7571676-1901reponame:Revista Produção Onlineinstname:Associação Brasileira de Engenharia de Produção (ABEPRO)instacron:ABEPROporhttps://www.producaoonline.org.br/rpo/article/view/1939/1293https://www.producaoonline.org.br/rpo/article/view/1939/1294Copyright (c) 2015 Revista Produção Onlineinfo:eu-repo/semantics/openAccessGohr, Cláudia FabianaSilva, Yuri Laio Teixeira Veras2015-11-11T17:25:28Zoai:ojs.emnuvens.com.br:article/1939Revistahttp://producaoonline.org.br/rpoPUBhttps://www.producaoonline.org.br/rpo/oai||producaoonline@gmail.com1676-19011676-1901opendoar:2015-11-11T17:25:28Revista Produção Online - Associação Brasileira de Engenharia de Produção (ABEPRO)false
dc.title.none.fl_str_mv Managing the relationship between strategic resources and competitive priorities through the resource-based view
Gerenciando o relacionamento entre recursos estratégicos e prioridades competitivas segundo a visão baseada em recursos
title Managing the relationship between strategic resources and competitive priorities through the resource-based view
spellingShingle Managing the relationship between strategic resources and competitive priorities through the resource-based view
Gohr, Cláudia Fabiana
Operations Strategy. Competitive Priorities. Strategic Resources. Resource-Based View. Competitive Advantage.
Estratégia de Operações. Prioridades Competitivas. Recursos Estratégicos. Visão Baseada em Recursos. Vantagem Competitiva.
title_short Managing the relationship between strategic resources and competitive priorities through the resource-based view
title_full Managing the relationship between strategic resources and competitive priorities through the resource-based view
title_fullStr Managing the relationship between strategic resources and competitive priorities through the resource-based view
title_full_unstemmed Managing the relationship between strategic resources and competitive priorities through the resource-based view
title_sort Managing the relationship between strategic resources and competitive priorities through the resource-based view
author Gohr, Cláudia Fabiana
author_facet Gohr, Cláudia Fabiana
Silva, Yuri Laio Teixeira Veras
author_role author
author2 Silva, Yuri Laio Teixeira Veras
author2_role author
dc.contributor.author.fl_str_mv Gohr, Cláudia Fabiana
Silva, Yuri Laio Teixeira Veras
dc.subject.por.fl_str_mv Operations Strategy. Competitive Priorities. Strategic Resources. Resource-Based View. Competitive Advantage.
Estratégia de Operações. Prioridades Competitivas. Recursos Estratégicos. Visão Baseada em Recursos. Vantagem Competitiva.
topic Operations Strategy. Competitive Priorities. Strategic Resources. Resource-Based View. Competitive Advantage.
Estratégia de Operações. Prioridades Competitivas. Recursos Estratégicos. Visão Baseada em Recursos. Vantagem Competitiva.
description Firms should develop and improve strategic resources that are important for the competitive priorities, especially those that are important to customers. Using resource-based view of the firm as a theoretical perspective, this paper aims to analyze how strategic resources can contribute to the competitive priorities of an organization that operates in the logistic sector. The research method used was the case study using as the main technique of data collection semi-structured and structured interviews; and, systematic observations. The resources that contribute effectively to competitive priorities that need improvement are sales control, loyal customer base, partners experience and agile feedback to customers. However, only the experience of the partners provides to the company sustainable competitive advantage. Others resources identified in the field research provide only a competitive parity, despite this, support important competitive priorities.
publishDate 2015
dc.date.none.fl_str_mv 2015-06-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.producaoonline.org.br/rpo/article/view/1939
10.14488/1676-1901.v15i2.1939
url https://www.producaoonline.org.br/rpo/article/view/1939
identifier_str_mv 10.14488/1676-1901.v15i2.1939
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.producaoonline.org.br/rpo/article/view/1939/1293
https://www.producaoonline.org.br/rpo/article/view/1939/1294
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista Produção Online
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista Produção Online
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
audio/mpeg
dc.publisher.none.fl_str_mv Associação Brasileira de Engenharia de Produção
publisher.none.fl_str_mv Associação Brasileira de Engenharia de Produção
dc.source.none.fl_str_mv Revista Produção Online; Vol. 15 No. 2 (2015); 734-757
Revista Produção Online; v. 15 n. 2 (2015); 734-757
1676-1901
reponame:Revista Produção Online
instname:Associação Brasileira de Engenharia de Produção (ABEPRO)
instacron:ABEPRO
instname_str Associação Brasileira de Engenharia de Produção (ABEPRO)
instacron_str ABEPRO
institution ABEPRO
reponame_str Revista Produção Online
collection Revista Produção Online
repository.name.fl_str_mv Revista Produção Online - Associação Brasileira de Engenharia de Produção (ABEPRO)
repository.mail.fl_str_mv ||producaoonline@gmail.com
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