Chocolates Bean to Bar and COVID-19: an analysis of the impacts of the pandemic on the management of Brazilian artisan chocolate companies

Detalhes bibliográficos
Autor(a) principal: Andrade-Matos, Mariana Bueno de
Data de Publicação: 2022
Outros Autores: Monteiro Funo, Luciana Rosa, Pimentel, Thais Rabelo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Turismo : Visão e Ação (Online)
Texto Completo: https://periodicos.univali.br/index.php/rtva/article/view/17881
Resumo: The COVID-19 pandemic impacted different spheres of society and changed dynamics in the management of companies. This study aims to understand how the COVID-19 pandemic affected artisanal chocolate businesses in Brazil, specifically bean to bar chocolate companies - that is, made by the same producer from almond to bar of chocolate. Therefore, a literature review was developed on the artisanal chocolate market in Brazil and on the difficulties faced by companies during the global crisis caused by the COVID19 pandemic. Qualitative research was developed with semi-structured interviews with fourteen members from four artisan chocolate associations in Brazil. The data collected were analyzed using the video analysis technique by Denzin (2004). From the analyses, it was observed that companies were impacted in different ways based on the experiences of the owners, the location of their companies, available resources and initiatives based on knowledge of the crisis. The biggest change in management was the need to adapt to digital social networks, as well as the professionalization of the online and e-commerce presence to enable continuity of operation.
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spelling Chocolates Bean to Bar and COVID-19: an analysis of the impacts of the pandemic on the management of Brazilian artisan chocolate companies Chocolates Bean to Bar y COVID-19: un análisis de los impactos de la pandemia en la gestión de las empresas de chocolate artesanal brasileñasChocolates Bean to Bar e a COVID-19: uma análise dos impactos da pandemia na gestão de empresas de chocolates artesanais brasileirasCOVID19PandemiaChocolateChocolates Bean to BarGestão de negócios gastronômicos.The COVID-19 pandemic impacted different spheres of society and changed dynamics in the management of companies. This study aims to understand how the COVID-19 pandemic affected artisanal chocolate businesses in Brazil, specifically bean to bar chocolate companies - that is, made by the same producer from almond to bar of chocolate. Therefore, a literature review was developed on the artisanal chocolate market in Brazil and on the difficulties faced by companies during the global crisis caused by the COVID19 pandemic. Qualitative research was developed with semi-structured interviews with fourteen members from four artisan chocolate associations in Brazil. The data collected were analyzed using the video analysis technique by Denzin (2004). From the analyses, it was observed that companies were impacted in different ways based on the experiences of the owners, the location of their companies, available resources and initiatives based on knowledge of the crisis. The biggest change in management was the need to adapt to digital social networks, as well as the professionalization of the online and e-commerce presence to enable continuity of operation.La pandemia de COVID-19 afectó a diversos ámbitos de la sociedad y cambió la dinámica en la gestión de las empresas. O presente estudo tem o objetivo de compreender que modo a pandemia do COVID-19 afetou a gestão das empresas de chocolate artesanal no Brasil, especificamente como empresas de chocolates bean to bar - ou seja, feitos pelos mesmos produtores desde a amêndoa até a barra de chocolate. Por lo tanto, se descubrió una revisión de la literatura sobre el mercado del chocolate artesanal en Brasil y las dificultades que enfrentan las empresas ante la crisis global provocada por la pandemia COVID19, en la que se basó la investigación cualitativa. Luego se realizaron selecciones semiestructuradas con catorce miembros de cuatro asociaciones artesanales de chocolate en Brasil. Los datos recolectados fueron recolectados utilizando la técnica de análisis de video de Denzin (2004). A partir de los análisis, se observó que las empresas fueron impactadas de diferentes formas en función de las experiencias de los propietarios, la ubicación de sus empresas, los recursos disponibles y las iniciativas basadas en el conocimiento de la crisis. El mayor cambio en la gestión fue la necesidad de adaptarse a las redes sociales digitales, así como la profesionalización de la presencia online y del comercio electrónico para permitir la continuidad operativa.A pandemia da COVID-19 impactou diversas esferas da sociedade e alterou dinâmicas na gestão das empresas. O presente estudo tem o objetivo de compreender de que modo a pandemia da COVID-19 afetou a gestão das empresas de chocolate artesanal no Brasil, especificamente as empresas de chocolates bean to bar – ou seja, feitos pelos mesmos produtores desde a amêndoa até a barra de chocolate. Para tanto, desenvolveu-se uma revisão de literatura sobre o mercado de chocolates artesanais no Brasil e as dificuldades enfrentadas por empresas a partir da crise mundial causada pela pandemia da COVID19, que baseou a pesquisa qualitativa. Foram feitas, então, entrevistas semiestruturadas com quatorze membros de quatro associações de chocolates artesanais no Brasil. Os dados coletados foram submetidos à técnica de análise de vídeos de Denzin (2004). A partir das análises, observou-se que as empresas foram impactadas de diferentes maneiras a partir das vivências dos proprietários, da localização de suas fábricas, dos recursos disponíveis e das iniciativas tomadas a partir do conhecimento da crise. A mais significativa mudança na gestão foi a necessidade de adaptação às redes sociais digitais, bem como a profissionalização da presença online e de e-commerce para viabilização da continuidade de operação.Universidade do Vale do Itajaí­ - UNIVALI / SC2022-06-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa Qualitativa; Entrevistas semi-estruturadas; Análise de vídeosapplication/pdfhttps://periodicos.univali.br/index.php/rtva/article/view/1788110.14210/rtva.v24n2.p391-412Turismo: Visão e Ação; Vol. 24 No. 2 (2022): Mai-Ago; 391-412Turismo: Visão e Ação; Vol. 24 Núm. 2 (2022): Mai-Ago; 391-412Turismo: Visão e Ação; v. 24 n. 2 (2022): Mai-Ago; 391-4121983-71511415-6393reponame:Turismo : Visão e Ação (Online)instname:Universidade do Vale do Itajaí (UNIVALI)instacron:UNIVALIporhttps://periodicos.univali.br/index.php/rtva/article/view/17881/10703Copyright (c) 2022 Turismo - Visão e Açãoinfo:eu-repo/semantics/openAccessAndrade-Matos, Mariana Bueno deMonteiro Funo, Luciana RosaPimentel, Thais Rabelo2022-06-02T20:47:18Zoai:ojs.periodicos.univali.br:article/17881Revistahttps://periodicos.univali.br/index.php/rtvaPUBhttps://periodicos.univali.br/index.php/rtva/oailuiz.flores@univali.br || revistaturismo@univali.br1983-71511415-6393opendoar:2022-06-02T20:47:18Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)false
dc.title.none.fl_str_mv Chocolates Bean to Bar and COVID-19: an analysis of the impacts of the pandemic on the management of Brazilian artisan chocolate companies
Chocolates Bean to Bar y COVID-19: un análisis de los impactos de la pandemia en la gestión de las empresas de chocolate artesanal brasileñas
Chocolates Bean to Bar e a COVID-19: uma análise dos impactos da pandemia na gestão de empresas de chocolates artesanais brasileiras
title Chocolates Bean to Bar and COVID-19: an analysis of the impacts of the pandemic on the management of Brazilian artisan chocolate companies
spellingShingle Chocolates Bean to Bar and COVID-19: an analysis of the impacts of the pandemic on the management of Brazilian artisan chocolate companies
Andrade-Matos, Mariana Bueno de
COVID19
Pandemia
Chocolate
Chocolates Bean to Bar
Gestão de negócios gastronômicos.
title_short Chocolates Bean to Bar and COVID-19: an analysis of the impacts of the pandemic on the management of Brazilian artisan chocolate companies
title_full Chocolates Bean to Bar and COVID-19: an analysis of the impacts of the pandemic on the management of Brazilian artisan chocolate companies
title_fullStr Chocolates Bean to Bar and COVID-19: an analysis of the impacts of the pandemic on the management of Brazilian artisan chocolate companies
title_full_unstemmed Chocolates Bean to Bar and COVID-19: an analysis of the impacts of the pandemic on the management of Brazilian artisan chocolate companies
title_sort Chocolates Bean to Bar and COVID-19: an analysis of the impacts of the pandemic on the management of Brazilian artisan chocolate companies
author Andrade-Matos, Mariana Bueno de
author_facet Andrade-Matos, Mariana Bueno de
Monteiro Funo, Luciana Rosa
Pimentel, Thais Rabelo
author_role author
author2 Monteiro Funo, Luciana Rosa
Pimentel, Thais Rabelo
author2_role author
author
dc.contributor.author.fl_str_mv Andrade-Matos, Mariana Bueno de
Monteiro Funo, Luciana Rosa
Pimentel, Thais Rabelo
dc.subject.por.fl_str_mv COVID19
Pandemia
Chocolate
Chocolates Bean to Bar
Gestão de negócios gastronômicos.
topic COVID19
Pandemia
Chocolate
Chocolates Bean to Bar
Gestão de negócios gastronômicos.
description The COVID-19 pandemic impacted different spheres of society and changed dynamics in the management of companies. This study aims to understand how the COVID-19 pandemic affected artisanal chocolate businesses in Brazil, specifically bean to bar chocolate companies - that is, made by the same producer from almond to bar of chocolate. Therefore, a literature review was developed on the artisanal chocolate market in Brazil and on the difficulties faced by companies during the global crisis caused by the COVID19 pandemic. Qualitative research was developed with semi-structured interviews with fourteen members from four artisan chocolate associations in Brazil. The data collected were analyzed using the video analysis technique by Denzin (2004). From the analyses, it was observed that companies were impacted in different ways based on the experiences of the owners, the location of their companies, available resources and initiatives based on knowledge of the crisis. The biggest change in management was the need to adapt to digital social networks, as well as the professionalization of the online and e-commerce presence to enable continuity of operation.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-02
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa Qualitativa; Entrevistas semi-estruturadas; Análise de vídeos
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/17881
10.14210/rtva.v24n2.p391-412
url https://periodicos.univali.br/index.php/rtva/article/view/17881
identifier_str_mv 10.14210/rtva.v24n2.p391-412
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/17881/10703
dc.rights.driver.fl_str_mv Copyright (c) 2022 Turismo - Visão e Ação
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Turismo - Visão e Ação
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
dc.source.none.fl_str_mv Turismo: Visão e Ação; Vol. 24 No. 2 (2022): Mai-Ago; 391-412
Turismo: Visão e Ação; Vol. 24 Núm. 2 (2022): Mai-Ago; 391-412
Turismo: Visão e Ação; v. 24 n. 2 (2022): Mai-Ago; 391-412
1983-7151
1415-6393
reponame:Turismo : Visão e Ação (Online)
instname:Universidade do Vale do Itajaí (UNIVALI)
instacron:UNIVALI
instname_str Universidade do Vale do Itajaí (UNIVALI)
instacron_str UNIVALI
institution UNIVALI
reponame_str Turismo : Visão e Ação (Online)
collection Turismo : Visão e Ação (Online)
repository.name.fl_str_mv Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)
repository.mail.fl_str_mv luiz.flores@univali.br || revistaturismo@univali.br
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