MARKET AND TECHNICAL CAPABILITIES IN ASSOCIATED BUSINESS DEVELOPMENT OF BRAZILIAN COMPANY
Autor(a) principal: | |
---|---|
Data de Publicação: | 2016 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Estudo & Debate |
Texto Completo: | https://www.univates.br/revistas/index.php/estudoedebate/article/view/677 |
Resumo: | The study examines the fuzzy front end of the largest Brazilian socks manufacturer when its managers decided to diversify their business. At the time, further growth possibilities were stagnant and the option to increase earnings was to develop a new product platform to support a new business. This paper aims to analyze and understand the content of the decision making that led to the development of new sporting goods platform, brand and franchise. The company’s existing capabilities were taken into account for that related diversification strategy. Comparing with International sports brands the company had a larger network of clients. The company finally decided to proceed with the creation of a new and shop franchise focused on sportswear. Despite initial uncertainty, the company’s experience with its FFE (Fuzzy Front End) became clearer and less diffuse and the decision to initiate a new platform project tends to be strongly grounded on established capabilities. |
id |
UNIVATES-2_9bdbf86432d62bfa6684bb8e190ebbdf |
---|---|
oai_identifier_str |
oai:ojs.192.168.0.51:article/677 |
network_acronym_str |
UNIVATES-2 |
network_name_str |
Revista Estudo & Debate |
repository_id_str |
|
spelling |
MARKET AND TECHNICAL CAPABILITIES IN ASSOCIATED BUSINESS DEVELOPMENT OF BRAZILIAN COMPANYFuzzy Front EndCapabilitiesAssociated business developmentPlatform development.The study examines the fuzzy front end of the largest Brazilian socks manufacturer when its managers decided to diversify their business. At the time, further growth possibilities were stagnant and the option to increase earnings was to develop a new product platform to support a new business. This paper aims to analyze and understand the content of the decision making that led to the development of new sporting goods platform, brand and franchise. The company’s existing capabilities were taken into account for that related diversification strategy. Comparing with International sports brands the company had a larger network of clients. The company finally decided to proceed with the creation of a new and shop franchise focused on sportswear. Despite initial uncertainty, the company’s experience with its FFE (Fuzzy Front End) became clearer and less diffuse and the decision to initiate a new platform project tends to be strongly grounded on established capabilities.Editora Univates2016-06-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.univates.br/revistas/index.php/estudoedebate/article/view/677Revista Estudo & Debate; v. 23 n. 1 (2016)1983-036Xreponame:Revista Estudo & Debateinstname:Centro Universitário Univates (UNIVATES)instacron:UNIVATESporhttps://www.univates.br/revistas/index.php/estudoedebate/article/view/677/667Copyright (c) 2016 Helder de Souza Aguiar, Paulo Tromboni de Souza Nascimento, Abraham Sin Oih YUhttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessAguiar, Helder de SouzaNascimento, Paulo Tromboni de SouzaYU, Abraham Sin Oih2024-04-22T20:49:44Zoai:ojs.192.168.0.51:article/677Revistahttps://www.univates.br/revistas/index.php/estudoedebate/PRIhttp://www.univates.br/revistas/index.php/estudoedebate/oai||afeil@univates.br1983-036X0104-7132opendoar:2024-04-22T20:49:44Revista Estudo & Debate - Centro Universitário Univates (UNIVATES)false |
dc.title.none.fl_str_mv |
MARKET AND TECHNICAL CAPABILITIES IN ASSOCIATED BUSINESS DEVELOPMENT OF BRAZILIAN COMPANY |
title |
MARKET AND TECHNICAL CAPABILITIES IN ASSOCIATED BUSINESS DEVELOPMENT OF BRAZILIAN COMPANY |
spellingShingle |
MARKET AND TECHNICAL CAPABILITIES IN ASSOCIATED BUSINESS DEVELOPMENT OF BRAZILIAN COMPANY Aguiar, Helder de Souza Fuzzy Front End Capabilities Associated business development Platform development. |
title_short |
MARKET AND TECHNICAL CAPABILITIES IN ASSOCIATED BUSINESS DEVELOPMENT OF BRAZILIAN COMPANY |
title_full |
MARKET AND TECHNICAL CAPABILITIES IN ASSOCIATED BUSINESS DEVELOPMENT OF BRAZILIAN COMPANY |
title_fullStr |
MARKET AND TECHNICAL CAPABILITIES IN ASSOCIATED BUSINESS DEVELOPMENT OF BRAZILIAN COMPANY |
title_full_unstemmed |
MARKET AND TECHNICAL CAPABILITIES IN ASSOCIATED BUSINESS DEVELOPMENT OF BRAZILIAN COMPANY |
title_sort |
MARKET AND TECHNICAL CAPABILITIES IN ASSOCIATED BUSINESS DEVELOPMENT OF BRAZILIAN COMPANY |
author |
Aguiar, Helder de Souza |
author_facet |
Aguiar, Helder de Souza Nascimento, Paulo Tromboni de Souza YU, Abraham Sin Oih |
author_role |
author |
author2 |
Nascimento, Paulo Tromboni de Souza YU, Abraham Sin Oih |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Aguiar, Helder de Souza Nascimento, Paulo Tromboni de Souza YU, Abraham Sin Oih |
dc.subject.por.fl_str_mv |
Fuzzy Front End Capabilities Associated business development Platform development. |
topic |
Fuzzy Front End Capabilities Associated business development Platform development. |
description |
The study examines the fuzzy front end of the largest Brazilian socks manufacturer when its managers decided to diversify their business. At the time, further growth possibilities were stagnant and the option to increase earnings was to develop a new product platform to support a new business. This paper aims to analyze and understand the content of the decision making that led to the development of new sporting goods platform, brand and franchise. The company’s existing capabilities were taken into account for that related diversification strategy. Comparing with International sports brands the company had a larger network of clients. The company finally decided to proceed with the creation of a new and shop franchise focused on sportswear. Despite initial uncertainty, the company’s experience with its FFE (Fuzzy Front End) became clearer and less diffuse and the decision to initiate a new platform project tends to be strongly grounded on established capabilities. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-06-08 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.univates.br/revistas/index.php/estudoedebate/article/view/677 |
url |
https://www.univates.br/revistas/index.php/estudoedebate/article/view/677 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.univates.br/revistas/index.php/estudoedebate/article/view/677/667 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2016 Helder de Souza Aguiar, Paulo Tromboni de Souza Nascimento, Abraham Sin Oih YU https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2016 Helder de Souza Aguiar, Paulo Tromboni de Souza Nascimento, Abraham Sin Oih YU https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Editora Univates |
publisher.none.fl_str_mv |
Editora Univates |
dc.source.none.fl_str_mv |
Revista Estudo & Debate; v. 23 n. 1 (2016) 1983-036X reponame:Revista Estudo & Debate instname:Centro Universitário Univates (UNIVATES) instacron:UNIVATES |
instname_str |
Centro Universitário Univates (UNIVATES) |
instacron_str |
UNIVATES |
institution |
UNIVATES |
reponame_str |
Revista Estudo & Debate |
collection |
Revista Estudo & Debate |
repository.name.fl_str_mv |
Revista Estudo & Debate - Centro Universitário Univates (UNIVATES) |
repository.mail.fl_str_mv |
||afeil@univates.br |
_version_ |
1809730683432599552 |