On foot, in the shopping cart or in the buggy: the influence of children on supermarket shopping
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | RACE (Joaçaba. Online) |
Texto Completo: | https://periodicos.unoesc.edu.br/race/article/view/20425 |
Resumo: | The paper goal is to analyze how the shopping cart strategy can influence the family’s buying process when they are with children in supermarket. The literature review addresses both the evolution of supermarket retailing and children's influence on family’s decision-making at supermarket. We conduct two researches, first (qualitative) included 12 observations and 7 interviews at one supermarket store, second (quantitative) consisted of a survey at four stores of same supermarket chain with sample of 298 families. The results indicate there mainly findings, (a) parents prefer when children are in shopping cart, (b) children prefer to go in the buggy as there is a funny shopping experience, and (c) when children are walking, they interact more with the products in the supermarket, consequently, its family spend more than had planned. This paper has the following contributions. The paper offers a deeper understanding of how children behave in real settings, providing insights to retail managers on the dynamics of the store. In addition, we offer suggestions to retail managers on how to deploy a cart strategy that has potential to bring superior revenues. Lastly, our findings suggest that in some retail situation, the deployment of certain cart strategies can bring more security to the store. |
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On foot, in the shopping cart or in the buggy: the influence of children on supermarket shoppingA pé, no carrinho de compras ou no buggy: a influência das crianças nas compras do supermercadoShopping cartSupermarket shoppingConsumer behaviourRetailChildCarrinho de compraCompra de supermercadoComportamento do consumidorVarejoCriançasThe paper goal is to analyze how the shopping cart strategy can influence the family’s buying process when they are with children in supermarket. The literature review addresses both the evolution of supermarket retailing and children's influence on family’s decision-making at supermarket. We conduct two researches, first (qualitative) included 12 observations and 7 interviews at one supermarket store, second (quantitative) consisted of a survey at four stores of same supermarket chain with sample of 298 families. The results indicate there mainly findings, (a) parents prefer when children are in shopping cart, (b) children prefer to go in the buggy as there is a funny shopping experience, and (c) when children are walking, they interact more with the products in the supermarket, consequently, its family spend more than had planned. This paper has the following contributions. The paper offers a deeper understanding of how children behave in real settings, providing insights to retail managers on the dynamics of the store. In addition, we offer suggestions to retail managers on how to deploy a cart strategy that has potential to bring superior revenues. Lastly, our findings suggest that in some retail situation, the deployment of certain cart strategies can bring more security to the store.O objetivo do artigo é analisar como a estratégia do carrinho de compras pode influenciar o processo de compra da família quando está com os filhos no supermercado. A revisão da literatura aborda a evolução do varejo de supermercado e a influência das crianças na tomada de decisão da família no supermercado. Realizamos duas pesquisas, a primeira (qualitativa) incluiu 12 observações e 7 entrevistas em uma loja de supermercado, a segunda (quantitativa) consistiu em um survey em quatro lojas de uma mesma rede de supermercados com amostra de 298 famílias. Os resultados indicam como principais achados, (a) os pais preferem quando os filhos estão no carrinho de compras, (b) as crianças preferem ir no carrinho porque há uma experiência de compra divertida e (c) quando as crianças estão caminhando, eles interagem mais com os produtos no supermercado, consequentemente, a família gasta mais do que o planejado. Este artigo tem as seguintes contribuições. O artigo oferece uma compreensão mais profunda de como as crianças se comportam em ambientes reais, fornecendo insights para gerentes de varejo sobre a dinâmica da loja. Além disso, oferecemos sugestões aos gerentes de varejo sobre como implantar uma estratégia de carrinho que tenha potencial para gerar receitas superiores. Por fim, nossos resultados sugerem que, em algumas situações de varejo, a implantação de certas estratégias de carrinho pode trazer mais segurança para a loja.Universidade do Oeste de Santa Catarina2020-11-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttps://periodicos.unoesc.edu.br/race/article/view/2042510.18593/race.20425RACE - Revista de Administração, Contabilidade e Economia; Vol. 19 No. 3 (2020): RACE set./dez. 2020; 419-440RACE - Revista de Administração, Contabilidade e Economia; v. 19 n. 3 (2020): RACE set./dez. 2020; 419-4402179-49361678-6483reponame:RACE (Joaçaba. Online)instname:Universidade do Oeste de Santa Catarina (UNOESC)instacron:UNOESCenghttps://periodicos.unoesc.edu.br/race/article/view/20425/15818https://periodicos.unoesc.edu.br/race/article/view/20425/15874Copyright (c) 2020 Vitor Koki da Costa Nogami, Olga Maria Coutinho Pépece, Juliana Medeiros, Andres Rodriguez Velosoinfo:eu-repo/semantics/openAccessNogami, Vitor Koki da CostaPépece, Olga Maria CoutinhoMedeiros, JulianaVeloso, Andres Rodriguez2022-08-16T14:05:11Zoai:ojs.periodicos.unoesc.edu.br:article/20425Revistahttps://portalperiodicos.unoesc.edu.br/racehttps://portalperiodicos.unoesc.edu.br/race/oairace@unoesc.edu.br||editora@unoesc.edu.br2179-49361678-6483opendoar:2022-08-16T14:05:11RACE (Joaçaba. Online) - Universidade do Oeste de Santa Catarina (UNOESC)false |
dc.title.none.fl_str_mv |
On foot, in the shopping cart or in the buggy: the influence of children on supermarket shopping A pé, no carrinho de compras ou no buggy: a influência das crianças nas compras do supermercado |
title |
On foot, in the shopping cart or in the buggy: the influence of children on supermarket shopping |
spellingShingle |
On foot, in the shopping cart or in the buggy: the influence of children on supermarket shopping Nogami, Vitor Koki da Costa Shopping cart Supermarket shopping Consumer behaviour Retail Child Carrinho de compra Compra de supermercado Comportamento do consumidor Varejo Crianças |
title_short |
On foot, in the shopping cart or in the buggy: the influence of children on supermarket shopping |
title_full |
On foot, in the shopping cart or in the buggy: the influence of children on supermarket shopping |
title_fullStr |
On foot, in the shopping cart or in the buggy: the influence of children on supermarket shopping |
title_full_unstemmed |
On foot, in the shopping cart or in the buggy: the influence of children on supermarket shopping |
title_sort |
On foot, in the shopping cart or in the buggy: the influence of children on supermarket shopping |
author |
Nogami, Vitor Koki da Costa |
author_facet |
Nogami, Vitor Koki da Costa Pépece, Olga Maria Coutinho Medeiros, Juliana Veloso, Andres Rodriguez |
author_role |
author |
author2 |
Pépece, Olga Maria Coutinho Medeiros, Juliana Veloso, Andres Rodriguez |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Nogami, Vitor Koki da Costa Pépece, Olga Maria Coutinho Medeiros, Juliana Veloso, Andres Rodriguez |
dc.subject.por.fl_str_mv |
Shopping cart Supermarket shopping Consumer behaviour Retail Child Carrinho de compra Compra de supermercado Comportamento do consumidor Varejo Crianças |
topic |
Shopping cart Supermarket shopping Consumer behaviour Retail Child Carrinho de compra Compra de supermercado Comportamento do consumidor Varejo Crianças |
description |
The paper goal is to analyze how the shopping cart strategy can influence the family’s buying process when they are with children in supermarket. The literature review addresses both the evolution of supermarket retailing and children's influence on family’s decision-making at supermarket. We conduct two researches, first (qualitative) included 12 observations and 7 interviews at one supermarket store, second (quantitative) consisted of a survey at four stores of same supermarket chain with sample of 298 families. The results indicate there mainly findings, (a) parents prefer when children are in shopping cart, (b) children prefer to go in the buggy as there is a funny shopping experience, and (c) when children are walking, they interact more with the products in the supermarket, consequently, its family spend more than had planned. This paper has the following contributions. The paper offers a deeper understanding of how children behave in real settings, providing insights to retail managers on the dynamics of the store. In addition, we offer suggestions to retail managers on how to deploy a cart strategy that has potential to bring superior revenues. Lastly, our findings suggest that in some retail situation, the deployment of certain cart strategies can bring more security to the store. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-11-09 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.unoesc.edu.br/race/article/view/20425 10.18593/race.20425 |
url |
https://periodicos.unoesc.edu.br/race/article/view/20425 |
identifier_str_mv |
10.18593/race.20425 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://periodicos.unoesc.edu.br/race/article/view/20425/15818 https://periodicos.unoesc.edu.br/race/article/view/20425/15874 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/html |
dc.publisher.none.fl_str_mv |
Universidade do Oeste de Santa Catarina |
publisher.none.fl_str_mv |
Universidade do Oeste de Santa Catarina |
dc.source.none.fl_str_mv |
RACE - Revista de Administração, Contabilidade e Economia; Vol. 19 No. 3 (2020): RACE set./dez. 2020; 419-440 RACE - Revista de Administração, Contabilidade e Economia; v. 19 n. 3 (2020): RACE set./dez. 2020; 419-440 2179-4936 1678-6483 reponame:RACE (Joaçaba. Online) instname:Universidade do Oeste de Santa Catarina (UNOESC) instacron:UNOESC |
instname_str |
Universidade do Oeste de Santa Catarina (UNOESC) |
instacron_str |
UNOESC |
institution |
UNOESC |
reponame_str |
RACE (Joaçaba. Online) |
collection |
RACE (Joaçaba. Online) |
repository.name.fl_str_mv |
RACE (Joaçaba. Online) - Universidade do Oeste de Santa Catarina (UNOESC) |
repository.mail.fl_str_mv |
race@unoesc.edu.br||editora@unoesc.edu.br |
_version_ |
1800220428091785216 |