Proposta de consolidação de imagem para o SOS Educação: Organização Brainbento

• Autor(a) principal: Simões, Leandro de Oliveira [UNESP]
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/156546; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-04-27/000899407.pdf
• topic: Relações publicas; Comunicação; Identidade; Imagem corporativa; Identity

This present work aims to present four communication actions for the organization case study, so that in the long term, it is possible not only to consolidate the SOS Education brand, but also to make management and employees aware of the effectiveness and importance of if corporate image work in organizations. Two actions were carried out, the first being the application of the Image Configuration Monitoring, by Schuler (2009), and the second the Identity Sedimentation, through the formalization of the organization's Mission, Vision, Principles and Values. In addition, two other communication actions are proposed. The first is a Digital Marketing strategy and the second is a research proposal to evaluate and measure the future image of the organization. The study is based on bibliographic research and a case study, in order to demonstrate in practice the results and benefits that these actions can bring. With the intention of characterizing the set of data and reports that are articulated in this work, the different uses and concepts of Identity, Image and Organizational Reputation were combined. In this sense, the concern of the study is to work on the importance of image research and the formalization of the organization's guidelines, which focuses efforts on results and knowledge coming from the public, highlighting the value of the public relations professional in this process