Canal Respeitável Público: visibilidade para comunicação e Relações Públicas

• Autor(a) principal: Gushikem, Giovana Muñoz [UNESP]
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/156471; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-04-26/000898237.pdf
• topic: Comunicação; Relações publicas; Planejamento estratégico; Communication

This paper analyzes the relevance of communication and public relations in digital media. It is based on all the theoretical and practical knowledge learned during the course of Public Relations,communication techniques, interdisciplinary knowledge of audiovisual and design, Digital Marketing tools - Search Engine Optimization researches, social network management, etc. - and the research carried out in 2015, with graduates of the courses of Social Communication - Public Relations of Paulista State University Júlio de Mesquita Filho (UNESP), Bauru Campus. A communication plan for the Canal Respeitável Público was then prepared, which proposes the dissemination of contents related to the area of communication, focusing on Public Relations, to improve viewers' perception of communication, its use and its ramifications