Coworking: um modelo que representa a relação da sociedade atual com o trabalho

• Autor(a) principal: Okubo, Júlia [UNESP]
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/156485; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-04-26/000898387.pdf
• topic: Empreendedorismo; Cultura organizacional; Clima organizacional; Relações publicas; Ambiente de trabalho; Entrepreneurship

Technological advances and globalization have shaped a new dynamic of space and social relations, including within organizations. The current society experiences a context of valorization of information and knowledge, making new generations are more innovative and, as a consequence, those who choose to undertake often opt for a non traditional way of doing business. An example of a coworking space, in which entrepreneurs share network and physical structure, in order to reduce costs and increase their interaction with other professionals. The number of businesses in this segment is increasing every day, not Brazil. The present study presents a theoretical basis on some considerations about the world of work, the work spaces and the reflection of the culture and organizational climate and the relationship with a Public Relations profession followed by a qualitative research in a coworking space in a city in the interior of the state of São Paulo, a series of semi-structured interviews with proprietary, an architect and secretary, with the objective of investigating information about the work context, not local, culture and organizational climate, as well as as as communication strategy Internal of the space of coworking. The results show an organizational culture that consolidates an institutional image, a positive climate and internal and directed communication. It is concluded that the search for space so on for the practicality it offers, the employees who have already adhered to this model are very satisfied, and a whole physical structure designed to favor communication