Plano de ação em mídias sociais para o Restaurante São Lourenço

• Autor(a) principal: Oliveira, Nayara Silva [UNESP]
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/203256; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2019-03-19/000911365.pdf
• topic: Mídia (Publicidade) - Planejamento; Mídia social; Relações públicas; Marketing

This paper presents the social media plan made for Empório São Lourenço, a restaurant located in Bauru, created by three friends in November 2013. It was performed a diagnosis of the organization situation and analysis of its profiles of Facebook and Instagram, in order to propose a structured planning for future digital actions and to improve what has already been developed by the company. The applied methodology focuses on the concept of strategic planning by Margarida Kunsch, in the elaboration of briefing and public analysis defined by Fábio França, as well as the precepts of digital marketing proposed by Kotler. These concepts helped the author to know and analyze the reality of the establishment and from the analyzes proposed digital marketing.As a result, it is noted that social media has great potential to reach and win new customers and for that reason the establishment needs to apply its efforts strategically to consolidate its digital presence.