Lógicas espaciais das empresas franqueadas do ramo comercial de confecções e calçados: cidades médias e consumo

• Autor(a) principal: Mattos, Ariane Barilli de [UNESP]
• Data de Publicação: 2015
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/139238; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2016-05-30/000865866.pdf
• topic: Geografia; Lógicas Espaciais; Empresas; Franquias (Comercio varejista); Calçados - Comércio; Geography

This monograph has as its focus of study the spatial logic of franchised companies in the commercial branch of clothing and footwear and the franchise system. The emphasis of the studies is in medium-sized cities and the understanding of the spatial logic of these companies contributes to the understanding of the impact that these generate on urban structures and daily practices of city. The branches of shoes and clothing were chosen for analysis, given its importance in the redefinition of consumption practices in the contemporary period and the high proportion of its operating companies associated with franchising. We gave attention to the analysis of the differences regarding the presence of companies in this group in traditional centers and shopping centers of the cities chosen for study. Privilege understand: a) the locational choices of franchisees; b) the generated or reinforced centrality in intra-urban and long-distance plans, as of locational choices of firms operating in this system and spatial practices of consumers; c) the operation of the franchise system with focus on franchises in the commercial branch of clothing and footwear; d) the spatial scales of interactions, ie the multiescalaridade associated with franchising, that is, the relationship between the local, regional, national and international level, as well as the interactions between the intra and inter-urban scales