The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's public

Detalhes bibliográficos
Autor(a) principal: Andrelo, Roseane [UNESP]
Data de Publicação: 2019
Outros Autores: Brumatti, Vitor Pachioni
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://hdl.handle.net/11449/195270
Resumo: The children's audience is increasingly integrated with the media content present on the Internet and its tools, especially YouTube channels, specifically those that direct their content to children. In this context, this study aims to analyze whether current legislation regarding children's advertising can cover actions and / or advertising insertions on Youtube. The study was carried out through a bibliographical research to construct the theoretical scope and a descriptive research in which three channels of Youtube were selected. Thus, it was possible to compare the practices found in these materials with the legislation regarding children's advertising, especially the verified presence of contents that refer to children's advertising in some formats within the videos analyzed.
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spelling The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's publicChildren's AdvertisingLegislationYouTubeYoutubersThe children's audience is increasingly integrated with the media content present on the Internet and its tools, especially YouTube channels, specifically those that direct their content to children. In this context, this study aims to analyze whether current legislation regarding children's advertising can cover actions and / or advertising insertions on Youtube. The study was carried out through a bibliographical research to construct the theoretical scope and a descriptive research in which three channels of Youtube were selected. Thus, it was possible to compare the practices found in these materials with the legislation regarding children's advertising, especially the verified presence of contents that refer to children's advertising in some formats within the videos analyzed.Univ Estadual Paulista, UNESP, Programa Posgrad Comunicacao & Grad Relacoes Publ, Sao Paulo, BrazilUSC, Cursos Comunicacao, Sao Paulo, BrazilUniv Estadual Paulista, UNESP, Programa Posgrad Comunicacao & Grad Relacoes Publ, Sao Paulo, BrazilUniv Estadual Paulista Julio Mesquita Filho, Fac Arquitetura Artes & ComunUniversidade Estadual Paulista (Unesp)USCAndrelo, Roseane [UNESP]Brumatti, Vitor Pachioni2020-12-10T17:29:00Z2020-12-10T17:29:00Z2019-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article38-52Revista Comunicacao Midiatica. Bauru: Univ Estadual Paulista Julio Mesquita Filho, Fac Arquitetura Artes & Comun, v. 14, n. 1, p. 38-52, 2019.2236-8000http://hdl.handle.net/11449/195270WOS:000521763400004Web of Sciencereponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporRevista Comunicacao Midiaticainfo:eu-repo/semantics/openAccess2021-10-23T07:14:24Zoai:repositorio.unesp.br:11449/195270Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462021-10-23T07:14:24Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's public
title The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's public
spellingShingle The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's public
Andrelo, Roseane [UNESP]
Children's Advertising
Legislation
YouTube
Youtubers
title_short The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's public
title_full The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's public
title_fullStr The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's public
title_full_unstemmed The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's public
title_sort The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's public
author Andrelo, Roseane [UNESP]
author_facet Andrelo, Roseane [UNESP]
Brumatti, Vitor Pachioni
author_role author
author2 Brumatti, Vitor Pachioni
author2_role author
dc.contributor.none.fl_str_mv Universidade Estadual Paulista (Unesp)
USC
dc.contributor.author.fl_str_mv Andrelo, Roseane [UNESP]
Brumatti, Vitor Pachioni
dc.subject.por.fl_str_mv Children's Advertising
Legislation
YouTube
Youtubers
topic Children's Advertising
Legislation
YouTube
Youtubers
description The children's audience is increasingly integrated with the media content present on the Internet and its tools, especially YouTube channels, specifically those that direct their content to children. In this context, this study aims to analyze whether current legislation regarding children's advertising can cover actions and / or advertising insertions on Youtube. The study was carried out through a bibliographical research to construct the theoretical scope and a descriptive research in which three channels of Youtube were selected. Thus, it was possible to compare the practices found in these materials with the legislation regarding children's advertising, especially the verified presence of contents that refer to children's advertising in some formats within the videos analyzed.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-01
2020-12-10T17:29:00Z
2020-12-10T17:29:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv Revista Comunicacao Midiatica. Bauru: Univ Estadual Paulista Julio Mesquita Filho, Fac Arquitetura Artes & Comun, v. 14, n. 1, p. 38-52, 2019.
2236-8000
http://hdl.handle.net/11449/195270
WOS:000521763400004
identifier_str_mv Revista Comunicacao Midiatica. Bauru: Univ Estadual Paulista Julio Mesquita Filho, Fac Arquitetura Artes & Comun, v. 14, n. 1, p. 38-52, 2019.
2236-8000
WOS:000521763400004
url http://hdl.handle.net/11449/195270
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv Revista Comunicacao Midiatica
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 38-52
dc.publisher.none.fl_str_mv Univ Estadual Paulista Julio Mesquita Filho, Fac Arquitetura Artes & Comun
publisher.none.fl_str_mv Univ Estadual Paulista Julio Mesquita Filho, Fac Arquitetura Artes & Comun
dc.source.none.fl_str_mv Web of Science
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
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