The technology effect, green consumption and age in propensity to collaborative consumption
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UNESP |
Texto Completo: | http://dx.doi.org/10.1016/j.clrc.2021.100008 http://hdl.handle.net/11449/228920 |
Resumo: | Although several studies point to the emerging importance of technology in consumer habits, limited studies have quantitatively shown how these variables influence consumer intention. Given this gap, this study offers an analytical model based on technology readiness, collaborative consumption intention and green consumption values, using age groups as a moderating variable. Through covariance-based structural equation modeling (CB-SEM) and a sample of 374 respondents (238 younger and 136 older subjects), it was observed that technology readiness positively influences collaborative consumption intention, with green consumption values as a precursor. This relationship is stronger for older people, who generally have a lower perception of the control of technology than younger people. Public strategies and policies to encourage collaborative consumption must, therefore, take into account consumer values and age. Future studies could validate the results presented in this study, and include other demographic and behavioral dimensions. |
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The technology effect, green consumption and age in propensity to collaborative consumptionAge groupsCollaborative consumptionCovariance-based structural equation modeling (CB-SEM)Green consumption valuesTechnology readinessAlthough several studies point to the emerging importance of technology in consumer habits, limited studies have quantitatively shown how these variables influence consumer intention. Given this gap, this study offers an analytical model based on technology readiness, collaborative consumption intention and green consumption values, using age groups as a moderating variable. Through covariance-based structural equation modeling (CB-SEM) and a sample of 374 respondents (238 younger and 136 older subjects), it was observed that technology readiness positively influences collaborative consumption intention, with green consumption values as a precursor. This relationship is stronger for older people, who generally have a lower perception of the control of technology than younger people. Public strategies and policies to encourage collaborative consumption must, therefore, take into account consumer values and age. Future studies could validate the results presented in this study, and include other demographic and behavioral dimensions.USP – FEA-RP Department of Administration, Avenida Bandeirantes, 3900, Ribeirão Preto - SPUNESP Production Engineering Department, Avenida Engenheiro Luiz Edmundo Carrijo Coube Avenue, 14-01, Bauru – SPUSP - ESALQ Department of Economic Administration and Social Sciences, Avenida Pádua Dias, 11, Piracicaba - SPFEA-USP Department of Business, Avenida Prof Luciano Gualberto, 908 – E204UNESP Production Engineering Department, Avenida Engenheiro Luiz Edmundo Carrijo Coube Avenue, 14-01, Bauru – SPUniversidade de São Paulo (USP)Universidade Estadual Paulista (UNESP)Paro, Carlos EduardoRibeiro da Silva, Hermes Moretti [UNESP]Spers, Eduardo EugênioJugend, Daniel [UNESP]Hamza, Kavita Miadaira2022-04-29T08:29:26Z2022-04-29T08:29:26Z2021-06-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://dx.doi.org/10.1016/j.clrc.2021.100008Cleaner and Responsible Consumption, v. 2.2666-7843http://hdl.handle.net/11449/22892010.1016/j.clrc.2021.1000082-s2.0-85103666887Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengCleaner and Responsible Consumptioninfo:eu-repo/semantics/openAccess2024-06-28T13:18:21Zoai:repositorio.unesp.br:11449/228920Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T21:16:40.357896Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
The technology effect, green consumption and age in propensity to collaborative consumption |
title |
The technology effect, green consumption and age in propensity to collaborative consumption |
spellingShingle |
The technology effect, green consumption and age in propensity to collaborative consumption Paro, Carlos Eduardo Age groups Collaborative consumption Covariance-based structural equation modeling (CB-SEM) Green consumption values Technology readiness |
title_short |
The technology effect, green consumption and age in propensity to collaborative consumption |
title_full |
The technology effect, green consumption and age in propensity to collaborative consumption |
title_fullStr |
The technology effect, green consumption and age in propensity to collaborative consumption |
title_full_unstemmed |
The technology effect, green consumption and age in propensity to collaborative consumption |
title_sort |
The technology effect, green consumption and age in propensity to collaborative consumption |
author |
Paro, Carlos Eduardo |
author_facet |
Paro, Carlos Eduardo Ribeiro da Silva, Hermes Moretti [UNESP] Spers, Eduardo Eugênio Jugend, Daniel [UNESP] Hamza, Kavita Miadaira |
author_role |
author |
author2 |
Ribeiro da Silva, Hermes Moretti [UNESP] Spers, Eduardo Eugênio Jugend, Daniel [UNESP] Hamza, Kavita Miadaira |
author2_role |
author author author author |
dc.contributor.none.fl_str_mv |
Universidade de São Paulo (USP) Universidade Estadual Paulista (UNESP) |
dc.contributor.author.fl_str_mv |
Paro, Carlos Eduardo Ribeiro da Silva, Hermes Moretti [UNESP] Spers, Eduardo Eugênio Jugend, Daniel [UNESP] Hamza, Kavita Miadaira |
dc.subject.por.fl_str_mv |
Age groups Collaborative consumption Covariance-based structural equation modeling (CB-SEM) Green consumption values Technology readiness |
topic |
Age groups Collaborative consumption Covariance-based structural equation modeling (CB-SEM) Green consumption values Technology readiness |
description |
Although several studies point to the emerging importance of technology in consumer habits, limited studies have quantitatively shown how these variables influence consumer intention. Given this gap, this study offers an analytical model based on technology readiness, collaborative consumption intention and green consumption values, using age groups as a moderating variable. Through covariance-based structural equation modeling (CB-SEM) and a sample of 374 respondents (238 younger and 136 older subjects), it was observed that technology readiness positively influences collaborative consumption intention, with green consumption values as a precursor. This relationship is stronger for older people, who generally have a lower perception of the control of technology than younger people. Public strategies and policies to encourage collaborative consumption must, therefore, take into account consumer values and age. Future studies could validate the results presented in this study, and include other demographic and behavioral dimensions. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-06-01 2022-04-29T08:29:26Z 2022-04-29T08:29:26Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dx.doi.org/10.1016/j.clrc.2021.100008 Cleaner and Responsible Consumption, v. 2. 2666-7843 http://hdl.handle.net/11449/228920 10.1016/j.clrc.2021.100008 2-s2.0-85103666887 |
url |
http://dx.doi.org/10.1016/j.clrc.2021.100008 http://hdl.handle.net/11449/228920 |
identifier_str_mv |
Cleaner and Responsible Consumption, v. 2. 2666-7843 10.1016/j.clrc.2021.100008 2-s2.0-85103666887 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Cleaner and Responsible Consumption |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
Scopus reponame:Repositório Institucional da UNESP instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Repositório Institucional da UNESP |
collection |
Repositório Institucional da UNESP |
repository.name.fl_str_mv |
Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
|
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1808129304608899072 |