Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: Evidence from Brazil

Detalhes bibliográficos
Autor(a) principal: Jungles, Bruna Ferreira
Data de Publicação: 2021
Outros Autores: Garcia, Sheila Farias Alves, de Carvalho, Dirceu Tornavoi, Braga, Sérgio Silva [UNESP], da Silva, Dirceu
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.5585/remark.v20i4.19192
http://hdl.handle.net/11449/230044
Resumo: Objective: Analyze the effect of organic food-related lifestyle towards the attitude and purchase intention on organic food in the Brazilian context. Method: A conceptual framework was developed with a second-order construct, the organic food-related lifestyle (OFRL), to assess its impact on attitude and purchase intention. An online survey was carried out with 651 Brazilian consumers (non-probabilistic sample). The data were analyzed using Structural Equation Modeling, by partial least squares and path models (PLS-PM), using the SmartPLS 2.0 software. Originality / Relevance: This study extends the literature and provides further insights when analyzing the consequences of the OFRL on the attitude and purchase intention of organic food. Results: The OFRL is a good predictor for purchase intention of organic food and presents a strong relationship with attitude. The last one plays a mediating role in the relationship OFRL-purchase intention, improving the predict role of the organic food-related lifestyle toward purchase intention. The model explained 19% of the attitude variance and 51% of the purchase intention variance. Theoretical / Methodological Contributions: From a theoretical perspective, this work innovates by proposing a unique second-order construct, composed of latent variables linked to the organic lifestyle, to measure its impact on the formation of attitude and purchase intention toward organic food
id UNSP_f4d96d0d08b3827f78db243e4124a056
oai_identifier_str oai:repositorio.unesp.br:11449/230044
network_acronym_str UNSP
network_name_str Repositório Institucional da UNESP
repository_id_str 2946
spelling Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: Evidence from BrazilEfeito do estilo de vida relacionado à alimentação orgânica na atitude e intenção de compra de alimentos orgânicos: Evidências do BrasilAttitudeConsumer behaviorFood-related lifestyleStructural equation modelingTheory of planned behaviorObjective: Analyze the effect of organic food-related lifestyle towards the attitude and purchase intention on organic food in the Brazilian context. Method: A conceptual framework was developed with a second-order construct, the organic food-related lifestyle (OFRL), to assess its impact on attitude and purchase intention. An online survey was carried out with 651 Brazilian consumers (non-probabilistic sample). The data were analyzed using Structural Equation Modeling, by partial least squares and path models (PLS-PM), using the SmartPLS 2.0 software. Originality / Relevance: This study extends the literature and provides further insights when analyzing the consequences of the OFRL on the attitude and purchase intention of organic food. Results: The OFRL is a good predictor for purchase intention of organic food and presents a strong relationship with attitude. The last one plays a mediating role in the relationship OFRL-purchase intention, improving the predict role of the organic food-related lifestyle toward purchase intention. The model explained 19% of the attitude variance and 51% of the purchase intention variance. Theoretical / Methodological Contributions: From a theoretical perspective, this work innovates by proposing a unique second-order construct, composed of latent variables linked to the organic lifestyle, to measure its impact on the formation of attitude and purchase intention toward organic foodConselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)Renner Stores, SPÂnima Group (CNPq), SPUniversity of São Paulo School of Economics Business Administration and Accounting at Ribeirão Preto (FEA/RP-USP), Ribeirão Preto, SPPostgraduate Program in Agribusiness and Development FCE Paulista State University (UNESP), Tupã, SPPostgraduate Program in Administration FCAV Paulista State University (UNESP), Tupã, SPUniversity of Campinas (UNICAMP), SPPostgraduate Program in Agribusiness and Development FCE Paulista State University (UNESP), Tupã, SPPostgraduate Program in Administration FCAV Paulista State University (UNESP), Tupã, SPRenner StoresÂnima Group (CNPq)Universidade de São Paulo (USP)Universidade Estadual Paulista (UNESP)Universidade Estadual de Campinas (UNICAMP)Jungles, Bruna FerreiraGarcia, Sheila Farias Alvesde Carvalho, Dirceu TornavoiBraga, Sérgio Silva [UNESP]da Silva, Dirceu2022-04-29T08:37:19Z2022-04-29T08:37:19Z2021-10-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://dx.doi.org/10.5585/remark.v20i4.19192Revista Brasileira de Marketing, v. 20, n. 4, 2021.2177-5184http://hdl.handle.net/11449/23004410.5585/remark.v20i4.191922-s2.0-85121031848Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengporRevista Brasileira de Marketinginfo:eu-repo/semantics/openAccess2024-06-10T14:48:57Zoai:repositorio.unesp.br:11449/230044Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T13:37:22.177376Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: Evidence from Brazil
Efeito do estilo de vida relacionado à alimentação orgânica na atitude e intenção de compra de alimentos orgânicos: Evidências do Brasil
title Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: Evidence from Brazil
spellingShingle Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: Evidence from Brazil
Jungles, Bruna Ferreira
Attitude
Consumer behavior
Food-related lifestyle
Structural equation modeling
Theory of planned behavior
title_short Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: Evidence from Brazil
title_full Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: Evidence from Brazil
title_fullStr Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: Evidence from Brazil
title_full_unstemmed Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: Evidence from Brazil
title_sort Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: Evidence from Brazil
author Jungles, Bruna Ferreira
author_facet Jungles, Bruna Ferreira
Garcia, Sheila Farias Alves
de Carvalho, Dirceu Tornavoi
Braga, Sérgio Silva [UNESP]
da Silva, Dirceu
author_role author
author2 Garcia, Sheila Farias Alves
de Carvalho, Dirceu Tornavoi
Braga, Sérgio Silva [UNESP]
da Silva, Dirceu
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Renner Stores
Ânima Group (CNPq)
Universidade de São Paulo (USP)
Universidade Estadual Paulista (UNESP)
Universidade Estadual de Campinas (UNICAMP)
dc.contributor.author.fl_str_mv Jungles, Bruna Ferreira
Garcia, Sheila Farias Alves
de Carvalho, Dirceu Tornavoi
Braga, Sérgio Silva [UNESP]
da Silva, Dirceu
dc.subject.por.fl_str_mv Attitude
Consumer behavior
Food-related lifestyle
Structural equation modeling
Theory of planned behavior
topic Attitude
Consumer behavior
Food-related lifestyle
Structural equation modeling
Theory of planned behavior
description Objective: Analyze the effect of organic food-related lifestyle towards the attitude and purchase intention on organic food in the Brazilian context. Method: A conceptual framework was developed with a second-order construct, the organic food-related lifestyle (OFRL), to assess its impact on attitude and purchase intention. An online survey was carried out with 651 Brazilian consumers (non-probabilistic sample). The data were analyzed using Structural Equation Modeling, by partial least squares and path models (PLS-PM), using the SmartPLS 2.0 software. Originality / Relevance: This study extends the literature and provides further insights when analyzing the consequences of the OFRL on the attitude and purchase intention of organic food. Results: The OFRL is a good predictor for purchase intention of organic food and presents a strong relationship with attitude. The last one plays a mediating role in the relationship OFRL-purchase intention, improving the predict role of the organic food-related lifestyle toward purchase intention. The model explained 19% of the attitude variance and 51% of the purchase intention variance. Theoretical / Methodological Contributions: From a theoretical perspective, this work innovates by proposing a unique second-order construct, composed of latent variables linked to the organic lifestyle, to measure its impact on the formation of attitude and purchase intention toward organic food
publishDate 2021
dc.date.none.fl_str_mv 2021-10-01
2022-04-29T08:37:19Z
2022-04-29T08:37:19Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.5585/remark.v20i4.19192
Revista Brasileira de Marketing, v. 20, n. 4, 2021.
2177-5184
http://hdl.handle.net/11449/230044
10.5585/remark.v20i4.19192
2-s2.0-85121031848
url http://dx.doi.org/10.5585/remark.v20i4.19192
http://hdl.handle.net/11449/230044
identifier_str_mv Revista Brasileira de Marketing, v. 20, n. 4, 2021.
2177-5184
10.5585/remark.v20i4.19192
2-s2.0-85121031848
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv Revista Brasileira de Marketing
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
_version_ 1808128255537971200

Registros relacionados