Empreendedorismo e desempenho empresarial das pequenas empresas do setor de serviços: um estudo do segmento de serviços de alimentação

• Autor(a) principal: Pinto, Luiz Fernando Gomes
• Data de Publicação: 2007
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/23390
• topic: empreendedorismo; inovação em serviços; pequena empresa; entrepreneurship; innovation in services; small enterprises; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS

The service sector plays a key role in the world economy and in Brazil, country in which it has accounted for more than a half of total value added in 2004. Specifically, the micro and small enterprises reached an expansion of almost 25% between 2000 and 2004. However, the lack of know-how of new business owners causes the mortality of more than a half of micro and small enterprises during the first two years; also, this lack of know-how contributes to a lower level of innovation. A company s innovation process consists of some innovative activities, such as the investment in assets (machinery, equipment, plants, and expansions) and the human resources training, both of them are indicators which can be used to measure the innovation level of firm. This work aims to examine if the entrepreneurial small-sized firms of food-service which have innovative activities presents a business performance (net income and value added) higher than the firms that do not have these kind of activities. Besides that, it intends to examine if the firms that have innovative activities pay higher salaries than the firms which do not have innovative activities. In order to do this quantitative study, it was used the Paep 2001 Database, the first survey in Brazil regarding the service innovation; also, it was based on the OECD works about service innovation, more specifically the Oslo Manual, the main international guidelines for collecting and interpreting innovation activities. The conclusion of this study is that the sample of firms which have innovative activities, such as investment in assets and training, do not have higher business performance (net income and value added) than the sample of firms that do not have this kind of activities; it also concludes, that these firms do not pay higher salaries in comparison to the sample of firms which do not have innovative activities. This conclusion reflects, in part, the difficulty found by the majority of researchers in determining indicators that capture the effects of innovation, mainly in the service sector, because of the heterogeneity and complexity of the activities of this sector; besides, the service innovation database in Brazil is still being constructed. The available data refers to the year of 2001 and is restricted to the state of São Paulo. Following this, it is recommended new studies with regard the innovation effects in time and the usage of new indicators in order to measure the relationship between innovative activities and business performance of small-sized firms of the service sector, mainly with respect the organizational and market aspects.