The influence of interpersonal and interorganizational networks in the innovation of service brazilian SMES

• Autor(a) principal: Bianchi, Caio Giusti
• Data de Publicação: 2018
• Outros Autores: Alves, Welington Rodrigues, Rossi, George
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: REMIPE
• Texto Completo: https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/35
• topic: empreendedorismo; micro e pequenas empresas; inovação; redes multinível.; Empreendedorismo; entrepreneurship; small enterprises; innovation; multilevel networks

Innovation is an important survival and development strategy for micro enterprises and small business in Brazil, mainly through multilevel networks as sources of knowledge. So, the aim of the research is to analyze the impact of multilevel networks on different types of innovation in Brazilian service micro enterprises and small business. Cognitive causal mapping and interviews with entrepreneurs were conducted in three companies, allowing the comprehension that: 1) exogenous networks are more influential in services innovation; 2) endogenous networks are more influential in process innovation; 3) networks with competitors are mainly used for marketing innovation; and 4) networks with institutions are essential for all types of innovation, entrepreneur training and reduction in mortality of micro enterprises and small businesses.