(Re)pense moda: jornalismo e moda consciente

Detalhes bibliográficos
Autor(a) principal: Cesário, Gabriela Maia da Silva
Data de Publicação: 2018
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
Texto Completo: https://dspace.mackenzie.br/handle/10899/28663
Resumo: Acesso online: https://repensemodaconscie.wixsite.com/jornalismoconsciente
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spelling Cesário, Gabriela Maia da SilvaHarris, Hugo de Almeida 2022-01-19T20:15:00Z2022-01-19T20:15:00Z2018-07Acesso online: https://repensemodaconscie.wixsite.com/jornalismoconscienteEstamos sempre nos reinventando como indivíduos, avaliando nossas prioridades como seres humanos e sociedade. É nesse cenário de reflexão que nos deparamos com o consumo consciente, uma microtendência que busca reestruturar o modo como agimos e pensamos enquanto consumidores. A ideia em si é consumir menos, buscar alternativas e evitar o processo de autodestruição que o consumismo nos oferece. O Lowsumerism (baixo consumo) engloba diversos nichos da sociedade, inclusive o da moda, o segundo maior poluente mundial, além de ser um dos pilares da escravidão contemporânea - onde pessoas trabalham em condições precárias para suprir o grande mercado consumidor. Desse modo, este projeto teve como finalidade a construção do (Re)pense Moda, um portal de notícias sobre consumo consciente, além de apresentar informação pertinentes sobre os ideais, causas e lifestyle do movimento por uma moda responsável. Para o desenvolvimento do projeto, trabalhos de autores e pesquisadores da aérea, como André Carvalhal, a equipe do Fashion Revolution, Eduardo Biz, André Robic e Camila Puccini, serviram como base para entendimento do tema e criação dos conteúdos do portal. Além desses nomes citados, especialista da comunicação e linguagem hipermidiática e seus conceitos foram analisados afim de compreender qual a mellhor maneira de trabalhar com moda e jornalismo online. Entre os nomes estudados estão Marshall McLuhan e Lucia Leão.We are always changing as individuals, measuring our priorities as human beings and society. It’s in this reflective scenario that we find conscious consumption, a micro trend that tries to rebuild the way we act and think as consumers. The idea is to consume less, look for alternatives and avoid the self-destruction consumerism offers us. The Lowsumerism (low consumerism) puts together different parts of society, including fashion, the second most polluting to the environment, besides being one of the bases of contemporary slavery – where people work in precarious conditions to produce more for the market. With this being said, this project had the objective of creating (Re)pense Moda ((Re)think fashion), a news website about conscious consumption, and also present some important information about the ideals, causes and the movement’s lifestyle for a responsible fashion. Projects from authors and researchers such as André Carvalhal, the Fashion Revolution team, Eduardo Biz, André Robic and Camila Puccini were used as a base to develop my work, to understand the theme and to create the portal’s content. Besides these authors, experts in communication and hypermidiatic language and their papers were analyzed to understand what is the best way to work with fashion, journalism and the online area. 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dc.title.pt_BR.fl_str_mv (Re)pense moda: jornalismo e moda consciente
title (Re)pense moda: jornalismo e moda consciente
spellingShingle (Re)pense moda: jornalismo e moda consciente
Cesário, Gabriela Maia da Silva
jornalismo
moda
consumo consciente
lowsumerism
journalism
fashion
conscious consumption
title_short (Re)pense moda: jornalismo e moda consciente
title_full (Re)pense moda: jornalismo e moda consciente
title_fullStr (Re)pense moda: jornalismo e moda consciente
title_full_unstemmed (Re)pense moda: jornalismo e moda consciente
title_sort (Re)pense moda: jornalismo e moda consciente
author Cesário, Gabriela Maia da Silva
author_facet Cesário, Gabriela Maia da Silva
author_role author
dc.contributor.author.fl_str_mv Cesário, Gabriela Maia da Silva
dc.contributor.advisor1.fl_str_mv Harris, Hugo de Almeida
contributor_str_mv Harris, Hugo de Almeida
dc.subject.por.fl_str_mv jornalismo
moda
consumo consciente
lowsumerism
journalism
fashion
conscious consumption
topic jornalismo
moda
consumo consciente
lowsumerism
journalism
fashion
conscious consumption
description Acesso online: https://repensemodaconscie.wixsite.com/jornalismoconsciente
publishDate 2018
dc.date.issued.fl_str_mv 2018-07
dc.date.accessioned.fl_str_mv 2022-01-19T20:15:00Z
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