Pop art e propaganda: uma relação interdisciplinar

• Autor(a) principal: Lessa, Laís Quintella Malta
• Data de Publicação: 2009
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/24943
• topic: cultura pós-guerra; publicidade; pop art; década de 50; post-war; advertising; pop art; 50´s decade; CNPQ::LINGUISTICA, LETRAS E ARTES::ARTES

Through an interdisciplinary analysis between art and publicity, this study seeks to establish the relationship amid the propaganda spread in the post-war period in the United States and the Pop Art Movement. Focusing the changes that have occurred in the season with these two issues will prove that what happened with the Movement Pop and advertising, may be established as a homogenous relationship, in which symbols, icons and popular myths were portrayed in ways similar to works by artists and advertising of the period studied. This uniformity will be revealed through a semiotic analysis of advertisements and works of the movement, to develop critical values that might widen the scope of professional actuation of communication, and allow the knowledge and approach the subject, in reflection of their creations committed to the social and economic juncture of the season.