Transferência e absorção de conhecimentos em franquias
Autor(a) principal: | |
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Data de Publicação: | 2010 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do Mackenzie |
Texto Completo: | http://dspace.mackenzie.br/handle/10899/23170 |
Resumo: | Knowledge has been the subject of many researches in Business Administration area. Inside this area, the transfer process and absorbing knowledge has aroused interest and became an important key to increase competitiveness, especially in activities that depends of intensive knowledge, as occurs in franchise networks. The relationship between franchisor and franchisees is guided by ambiguity, alternating the necessity of cooperation and interests conflicts. However, the issues when well managed, can become harmonic and provide satisfactory results for the network members in order to reach better competitiveness. In this research is discussed the value of knowledge in franchises in order to expand this knowledge area. To make truth, it was done a multi-paradigmatic research on franchise networks in Brazil and France, involving 103 franchise units. They main assumption of this thesis is that when knowledge is properly transferred by franchisors and properly absorbed by franchisees, it constitutes a driving factor for competitiveness evidence in the network. The general target of this research was to investigate how the transfer process, absorption process and the use of knowledge for developing products, services process happens in the franchise network, analyzing if this knowledge, when it is transferred and absorbed by the franchise units, it is an evidence of business competitiveness. The data collected in the field were analyzed by content analyze technique and multivariate statistical analyze methods (factor analysis and cluster). The results support the assumptions adopted and validates the central hypothesis of this research. It was evaluated the attributes that make part of knowledge transfer, absorption, competitiveness evidence and it was noted that there are relationship between each other, allowing a model draft related with transfer process, knowledge absorption evidence competitiveness in franchise units. |
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2016-03-15T19:30:42Z2020-05-28T18:02:38Z2011-02-032020-05-28T18:02:38Z2010-08-11http://dspace.mackenzie.br/handle/10899/23170Knowledge has been the subject of many researches in Business Administration area. Inside this area, the transfer process and absorbing knowledge has aroused interest and became an important key to increase competitiveness, especially in activities that depends of intensive knowledge, as occurs in franchise networks. The relationship between franchisor and franchisees is guided by ambiguity, alternating the necessity of cooperation and interests conflicts. However, the issues when well managed, can become harmonic and provide satisfactory results for the network members in order to reach better competitiveness. In this research is discussed the value of knowledge in franchises in order to expand this knowledge area. To make truth, it was done a multi-paradigmatic research on franchise networks in Brazil and France, involving 103 franchise units. They main assumption of this thesis is that when knowledge is properly transferred by franchisors and properly absorbed by franchisees, it constitutes a driving factor for competitiveness evidence in the network. The general target of this research was to investigate how the transfer process, absorption process and the use of knowledge for developing products, services process happens in the franchise network, analyzing if this knowledge, when it is transferred and absorbed by the franchise units, it is an evidence of business competitiveness. The data collected in the field were analyzed by content analyze technique and multivariate statistical analyze methods (factor analysis and cluster). The results support the assumptions adopted and validates the central hypothesis of this research. It was evaluated the attributes that make part of knowledge transfer, absorption, competitiveness evidence and it was noted that there are relationship between each other, allowing a model draft related with transfer process, knowledge absorption evidence competitiveness in franchise units.O conhecimento é, na atualidade, tema de muitos estudos na área de Administração de Empresas. Neste campo, os processos de transferência e de absorção de conhecimentos despertam interesse por mostrarem-se fundamentais aos ganhos de competitividade, especialmente em atividades que dependem do uso intensivo de conhecimentos, tal como ocorre em redes de franquia. O relacionamento entre a franqueadora e os franqueados pauta-se em ambigüidades, alternando a necessidade de cooperação e os conflitos de interesses das partes. Estas questões, entretanto, quando bem administradas, podem tornar-se harmônicas e geradoras de resultados satisfatórios para os integrantes da rede, na busca de maior competitividade. Nesta pesquisa, discute-se o valor do conhecimento em franquias, visando ampliar o saber nesta área. Para concretizá-la realizou-se uma pesquisa multi-paradigmática, em redes de franquia no Brasil e na França, envolvendo 103 unidades de franquia. A pressuposição central desta tese é que, quando o conhecimento é adequadamente transferido pelas franqueadoras e apropriadamente absorvido pelos franqueados, constitui-se fator condutor da presença de evidências de competitividade na rede. O objetivo geral da pesquisa consistiu em investigar como ocorrem os processos de transferência, de absorção e de uso do conhecimento para desenvolvimento de produtos, serviços e processos em redes de franquias, avaliando se este conhecimento, quando é transferido e absorvido pelas unidades franqueadas, constitui-se evidências de competitividade das empresas. Os dados coletados no estudo de campo foram analisados utilizando-se as técnicas de análise de conteúdos e de análise estatística multivariada (análises fatoriais e de clusters). Os resultados obtidos reforçam os pressupostos adotados e validam a hipótese central do estudo. Avaliaram-se os atributos constitutivos dos construtos transferência de conhecimentos, absorção de conhecimentos e evidências de competitividade e constatou-se a existência de relação entre eles, permitindo o esboço de um modelo que relaciona os processos de transferência e de absorção de conhecimentos com as evidências de competitividade percebidas em unidades de franquia.Fundo Mackenzie de Pesquisaapplication/pdfporUniversidade Presbiteriana MackenzieAdministração de EmpresasUPMBRAdministraçãoconhecimentoabsorçãotransferênciafranquiacompetitividadeknowledgeabsorptiontransferfranchisecompetitivenessCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASTransferência e absorção de conhecimentos em franquiasinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisPopadiuk, Silviohttp://lattes.cnpq.br/1784002683973468Thomaz, Jose Carloshttp://lattes.cnpq.br/4578932892817289Meirelles, Dimária Silva ehttp://lattes.cnpq.br/0475857286175034Albertin, Alberto Luizhttp://lattes.cnpq.br/0431862748743320Drouvot, Huberthttp://lattes.cnpq.br/0793170406881176http://lattes.cnpq.br/5296559863579555Feitosa, Iratan Lirahttp://tede.mackenzie.br/jspui/retrieve/2776/Iratan%20Lira%20Feitosa.pdf.jpghttp://tede.mackenzie.br/jspui/bitstream/tede/768/1/Iratan%20Lira%20Feitosa.pdfinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIE10899/231702020-05-28 15:02:38.183Biblioteca Digital de Teses e Dissertaçõeshttp://tede.mackenzie.br/jspui/PRI |
dc.title.por.fl_str_mv |
Transferência e absorção de conhecimentos em franquias |
title |
Transferência e absorção de conhecimentos em franquias |
spellingShingle |
Transferência e absorção de conhecimentos em franquias Feitosa, Iratan Lira conhecimento absorção transferência franquia competitividade knowledge absorption transfer franchise competitiveness CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
title_short |
Transferência e absorção de conhecimentos em franquias |
title_full |
Transferência e absorção de conhecimentos em franquias |
title_fullStr |
Transferência e absorção de conhecimentos em franquias |
title_full_unstemmed |
Transferência e absorção de conhecimentos em franquias |
title_sort |
Transferência e absorção de conhecimentos em franquias |
author |
Feitosa, Iratan Lira |
author_facet |
Feitosa, Iratan Lira |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Popadiuk, Silvio |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/1784002683973468 |
dc.contributor.referee1.fl_str_mv |
Thomaz, Jose Carlos |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/4578932892817289 |
dc.contributor.referee2.fl_str_mv |
Meirelles, Dimária Silva e |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/0475857286175034 |
dc.contributor.referee3.fl_str_mv |
Albertin, Alberto Luiz |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/0431862748743320 |
dc.contributor.referee4.fl_str_mv |
Drouvot, Hubert |
dc.contributor.referee4Lattes.fl_str_mv |
http://lattes.cnpq.br/0793170406881176 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/5296559863579555 |
dc.contributor.author.fl_str_mv |
Feitosa, Iratan Lira |
contributor_str_mv |
Popadiuk, Silvio Thomaz, Jose Carlos Meirelles, Dimária Silva e Albertin, Alberto Luiz Drouvot, Hubert |
dc.subject.por.fl_str_mv |
conhecimento absorção transferência franquia competitividade |
topic |
conhecimento absorção transferência franquia competitividade knowledge absorption transfer franchise competitiveness CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
dc.subject.eng.fl_str_mv |
knowledge absorption transfer franchise competitiveness |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
description |
Knowledge has been the subject of many researches in Business Administration area. Inside this area, the transfer process and absorbing knowledge has aroused interest and became an important key to increase competitiveness, especially in activities that depends of intensive knowledge, as occurs in franchise networks. The relationship between franchisor and franchisees is guided by ambiguity, alternating the necessity of cooperation and interests conflicts. However, the issues when well managed, can become harmonic and provide satisfactory results for the network members in order to reach better competitiveness. In this research is discussed the value of knowledge in franchises in order to expand this knowledge area. To make truth, it was done a multi-paradigmatic research on franchise networks in Brazil and France, involving 103 franchise units. They main assumption of this thesis is that when knowledge is properly transferred by franchisors and properly absorbed by franchisees, it constitutes a driving factor for competitiveness evidence in the network. The general target of this research was to investigate how the transfer process, absorption process and the use of knowledge for developing products, services process happens in the franchise network, analyzing if this knowledge, when it is transferred and absorbed by the franchise units, it is an evidence of business competitiveness. The data collected in the field were analyzed by content analyze technique and multivariate statistical analyze methods (factor analysis and cluster). The results support the assumptions adopted and validates the central hypothesis of this research. It was evaluated the attributes that make part of knowledge transfer, absorption, competitiveness evidence and it was noted that there are relationship between each other, allowing a model draft related with transfer process, knowledge absorption evidence competitiveness in franchise units. |
publishDate |
2010 |
dc.date.issued.fl_str_mv |
2010-08-11 |
dc.date.available.fl_str_mv |
2011-02-03 2020-05-28T18:02:38Z |
dc.date.accessioned.fl_str_mv |
2016-03-15T19:30:42Z 2020-05-28T18:02:38Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dspace.mackenzie.br/handle/10899/23170 |
url |
http://dspace.mackenzie.br/handle/10899/23170 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Presbiteriana Mackenzie |
dc.publisher.program.fl_str_mv |
Administração de Empresas |
dc.publisher.initials.fl_str_mv |
UPM |
dc.publisher.country.fl_str_mv |
BR |
dc.publisher.department.fl_str_mv |
Administração |
publisher.none.fl_str_mv |
Universidade Presbiteriana Mackenzie |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações do Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
instname_str |
Universidade Presbiteriana Mackenzie (MACKENZIE) |
instacron_str |
MACKENZIE |
institution |
MACKENZIE |
reponame_str |
Biblioteca Digital de Teses e Dissertações do Mackenzie |
collection |
Biblioteca Digital de Teses e Dissertações do Mackenzie |
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1757177223614300160 |