Recursos, capacidades e estratégias de negócio em ambientes dinâmicos sujeitos a alterações repentinas : um estudo de casos múltiplos
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do Mackenzie |
Texto Completo: | http://dspace.mackenzie.br/handle/10899/23228 |
Resumo: | The main objective of this research is to understand how resources, capabilities and business strategies for seeking competitive advantage are treated in companies that work with low differentiation products and services in dynamic environment when subjected to ruptures. As a theoretical foundation it was used the resource-based view (RBV), including the concepts of competitive advantage, value creation, generic strategies and dynamic capabilities. The chosen dynamic market was from prepaid cards for travel, loaded with foreign currency, which was impacted by government rule changes in 2011 and 2013. It was adopted an exploratory descriptive study in a qualitative methodology. The survey was conducted considering perceptions from the point of view of managers. A multiple cases study was held in which twelve executives were interviewed through a semi-structured script, in four companies (Midsize Bank, Brokerage Exchange, Exchange Bank and Retail Banking), representing for 77% of Travel Prepaid Card market share, The data was treated and analyzed based on content analysis method. It was noted that the resources had their strategic attributes modified and their relevance has changed, specifically in the cases studied. It was possible to observe a change in the way the companies manage existing resources and capabilities, incorporating new and transforming others. However, it seems that companies have not looked systematically and intentionally to their resource and capabilities base in times of sudden environment changes. It was also observed that the strategic positioning remained unchanged regardless of environmental changes. In short, the strategic management of resources and capabilities becomes more complex in dynamic environments with sudden changes. |
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http://lattes.cnpq.br/5082252604805492Costa, Benny Kramerhttp://lattes.cnpq.br/4524013741486821Bataglia, Walterhttp://lattes.cnpq.br/1501003319291177Perez, GilbertoBrito, Luiz Artur Ledurhttp://lattes.cnpq.br/1414078365813012Marcondes, Reynaldo Cavalheirohttp://lattes.cnpq.br/2619466904227770Barbosa, Renato César Ottoni2016-03-15T19:31:06Z2020-05-28T18:02:48Z2015-06-012020-05-28T18:02:48Z2015-04-07http://dspace.mackenzie.br/handle/10899/23228The main objective of this research is to understand how resources, capabilities and business strategies for seeking competitive advantage are treated in companies that work with low differentiation products and services in dynamic environment when subjected to ruptures. As a theoretical foundation it was used the resource-based view (RBV), including the concepts of competitive advantage, value creation, generic strategies and dynamic capabilities. The chosen dynamic market was from prepaid cards for travel, loaded with foreign currency, which was impacted by government rule changes in 2011 and 2013. It was adopted an exploratory descriptive study in a qualitative methodology. The survey was conducted considering perceptions from the point of view of managers. A multiple cases study was held in which twelve executives were interviewed through a semi-structured script, in four companies (Midsize Bank, Brokerage Exchange, Exchange Bank and Retail Banking), representing for 77% of Travel Prepaid Card market share, The data was treated and analyzed based on content analysis method. It was noted that the resources had their strategic attributes modified and their relevance has changed, specifically in the cases studied. It was possible to observe a change in the way the companies manage existing resources and capabilities, incorporating new and transforming others. However, it seems that companies have not looked systematically and intentionally to their resource and capabilities base in times of sudden environment changes. It was also observed that the strategic positioning remained unchanged regardless of environmental changes. In short, the strategic management of resources and capabilities becomes more complex in dynamic environments with sudden changes.Esta tese tem como objetivo entender de que maneira são tratados recursos, capacidades e estratégias de negócios, voltadas à busca de vantagem competitiva nas empresas que atuam com produtos e serviços de baixa diferenciação, em ambientes dinâmicos quando sujeitos a alterações repentinas. Como fundamentação teórica utilizou-se a visão baseada em recursos (VBR), incluídos os conceitos de vantagem competitiva, criação de valor, estratégias genéricas e capacidades dinâmicas. O mercado dinâmico escolhido foi o de emissores de cartões pré-pagos de viagem, carregados com moeda estrangeira, que sofreu impactos pelas alterações de regras do governo em 2011 e 2013. O trabalho adotou um estudo exploratório descritivo e utilizou a metodologia qualitativa. As percepções foram captadas do ponto de vista dos gestores. Foi realizado um estudo de casos múltiplos, em que foram entrevistados por meio de roteiro semi-estruturado com perguntas abertas, doze executivos de quatro empresas (Banco Médio Porte, Corretora de Câmbio, Banco de Câmbio e Banco de Varejo),representando 77% do volume dos negócios do mercado de cartões pré-pagos de viagem. Os dados foram tratados e analisados com base nas técnicas da análise de conteúdo. Identificou-se que os recursos tiveram os seus atributos estratégicos modificados e que a sua relevância foi alterada, especificamente nos casos estudados. Foi possível observar uma mudança na maneira com que as empresas participantes da pesquisa trataram alguns recursos e capacidades existentes, a incorporação de novos e a necessidade de transformação de outros.Entretanto, parece que as empresas não olharam de maneira sistemática e intencional para a sua base de recursos e capacidades nos momentos de alterações repentinas em seus ambientes.Observou-se também que o posicionamento estratégico neste negócio permaneceu inalterado independente das mudanças ambientais ocorridas. Em resumo, a gestão estratégica de recursos e capacidades se torna mais complexa nos ambientes dinâmicos com alterações repentinas.application/pdfporUniversidade Presbiteriana MackenzieAdministração de EmpresasUPMBRAdministraçãovisão baseada em recursosrecursoscapacidadesestratégiasvantagem competitivaambiente dinâmicocartão pré-pagoresource based viewresourcescapabilitiesstrategycompetitive advantagedynamic environmentprepaid cardCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAORecursos, capacidades e estratégias de negócio em ambientes dinâmicos sujeitos a alterações repentinas : um estudo de casos múltiplosinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEORIGINALRenato Cesar Ottoni Barbosa....pdfRenato Cesar Ottoni Barbosa....pdfRenato Cesar Barbosaapplication/pdf749213https://dspace.mackenzie.br/bitstream/10899/23228/1/Renato%20Cesar%20Ottoni%20Barbosa....pdf2e114ea09b8dab41f339819dffccf51bMD51TEXTRenato Cesar Ottoni Barbosa....pdf.txtRenato Cesar Ottoni Barbosa....pdf.txtExtracted texttext/plain362023https://dspace.mackenzie.br/bitstream/10899/23228/2/Renato%20Cesar%20Ottoni%20Barbosa....pdf.txt75b488ec9efe97111a83bdc931eb470aMD52THUMBNAILRenato Cesar Ottoni Barbosa....pdf.jpgRenato Cesar Ottoni Barbosa....pdf.jpgGenerated Thumbnailimage/jpeg1191https://dspace.mackenzie.br/bitstream/10899/23228/3/Renato%20Cesar%20Ottoni%20Barbosa....pdf.jpg7ee412189fcce027bc05ac05a2a4eb52MD5310899/232282022-03-05 03:00:27.324Biblioteca Digital de Teses e Dissertaçõeshttp://tede.mackenzie.br/jspui/PRI |
dc.title.por.fl_str_mv |
Recursos, capacidades e estratégias de negócio em ambientes dinâmicos sujeitos a alterações repentinas : um estudo de casos múltiplos |
title |
Recursos, capacidades e estratégias de negócio em ambientes dinâmicos sujeitos a alterações repentinas : um estudo de casos múltiplos |
spellingShingle |
Recursos, capacidades e estratégias de negócio em ambientes dinâmicos sujeitos a alterações repentinas : um estudo de casos múltiplos Barbosa, Renato César Ottoni visão baseada em recursos recursos capacidades estratégias vantagem competitiva ambiente dinâmico cartão pré-pago resource based view resources capabilities strategy competitive advantage dynamic environment prepaid card CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Recursos, capacidades e estratégias de negócio em ambientes dinâmicos sujeitos a alterações repentinas : um estudo de casos múltiplos |
title_full |
Recursos, capacidades e estratégias de negócio em ambientes dinâmicos sujeitos a alterações repentinas : um estudo de casos múltiplos |
title_fullStr |
Recursos, capacidades e estratégias de negócio em ambientes dinâmicos sujeitos a alterações repentinas : um estudo de casos múltiplos |
title_full_unstemmed |
Recursos, capacidades e estratégias de negócio em ambientes dinâmicos sujeitos a alterações repentinas : um estudo de casos múltiplos |
title_sort |
Recursos, capacidades e estratégias de negócio em ambientes dinâmicos sujeitos a alterações repentinas : um estudo de casos múltiplos |
author |
Barbosa, Renato César Ottoni |
author_facet |
Barbosa, Renato César Ottoni |
author_role |
author |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/5082252604805492 |
dc.contributor.referee1.fl_str_mv |
Costa, Benny Kramer |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/4524013741486821 |
dc.contributor.referee2.fl_str_mv |
Bataglia, Walter |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/1501003319291177 |
dc.contributor.referee3.fl_str_mv |
Perez, Gilberto |
dc.contributor.referee4.fl_str_mv |
Brito, Luiz Artur Ledur |
dc.contributor.referee4Lattes.fl_str_mv |
http://lattes.cnpq.br/1414078365813012 |
dc.contributor.advisor1.fl_str_mv |
Marcondes, Reynaldo Cavalheiro |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/2619466904227770 |
dc.contributor.author.fl_str_mv |
Barbosa, Renato César Ottoni |
contributor_str_mv |
Costa, Benny Kramer Bataglia, Walter Perez, Gilberto Brito, Luiz Artur Ledur Marcondes, Reynaldo Cavalheiro |
dc.subject.por.fl_str_mv |
visão baseada em recursos recursos capacidades estratégias vantagem competitiva ambiente dinâmico cartão pré-pago |
topic |
visão baseada em recursos recursos capacidades estratégias vantagem competitiva ambiente dinâmico cartão pré-pago resource based view resources capabilities strategy competitive advantage dynamic environment prepaid card CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
resource based view resources capabilities strategy competitive advantage dynamic environment prepaid card |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The main objective of this research is to understand how resources, capabilities and business strategies for seeking competitive advantage are treated in companies that work with low differentiation products and services in dynamic environment when subjected to ruptures. As a theoretical foundation it was used the resource-based view (RBV), including the concepts of competitive advantage, value creation, generic strategies and dynamic capabilities. The chosen dynamic market was from prepaid cards for travel, loaded with foreign currency, which was impacted by government rule changes in 2011 and 2013. It was adopted an exploratory descriptive study in a qualitative methodology. The survey was conducted considering perceptions from the point of view of managers. A multiple cases study was held in which twelve executives were interviewed through a semi-structured script, in four companies (Midsize Bank, Brokerage Exchange, Exchange Bank and Retail Banking), representing for 77% of Travel Prepaid Card market share, The data was treated and analyzed based on content analysis method. It was noted that the resources had their strategic attributes modified and their relevance has changed, specifically in the cases studied. It was possible to observe a change in the way the companies manage existing resources and capabilities, incorporating new and transforming others. However, it seems that companies have not looked systematically and intentionally to their resource and capabilities base in times of sudden environment changes. It was also observed that the strategic positioning remained unchanged regardless of environmental changes. In short, the strategic management of resources and capabilities becomes more complex in dynamic environments with sudden changes. |
publishDate |
2015 |
dc.date.available.fl_str_mv |
2015-06-01 2020-05-28T18:02:48Z |
dc.date.issued.fl_str_mv |
2015-04-07 |
dc.date.accessioned.fl_str_mv |
2016-03-15T19:31:06Z 2020-05-28T18:02:48Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/doctoralThesis |
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doctoralThesis |
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Universidade Presbiteriana Mackenzie |
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Administração de Empresas |
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UPM |
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