O discurso da apresentação dos livros didáticos: um estudo semiótico

• Autor(a) principal: Almeida, Etienne Fantini de
• Data de Publicação: 2011
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/25239
• topic: apresentação; livro didático; semiótica; discurso; presentation; textbook; semiotics; speech; CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA

This paper aims to show how to build the discourse of text Presentation of textbooks and the strategies used by authors to achieve their goals before their readers. We chose to analyze the discourse in the texts of Presentation of textbooks in different areas of knowledge and different levels of education recommended by the National Textbook of Primary and Middle School (PNLD / PNLEM - 2009). For the examination of this text, the emphasis has been the Discourse Theory of Semiotics of French origin and developed by Algirdas Julien Greimas. We chose the semiotic study due to the fact that semiotic theory and method proposed to explain the meanings of the text and the discursive strategies and procedures used to construct these meanings. Emphasis was also, among other procedures, the effects of sense of orality in the text written and the choice of certain kinds of speech. Orality and genre were examined from the perspective of semiotic theory, strategies of persuasion as the model of semiotic analysis. Presentations of the texts were compared regarding their education levels and their areas of knowledge. Such comparisons were made in order to see how the text produces meaning for your reader to understand and spread the values which these texts.