A criação da Spin-off Cuboplan

• Autor(a) principal: Oliveira, Eduardo Velo de
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/23021
• topic: oportunidade de negócio; plano de negócios; tecnologia; ERP; Cubo Plan; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS

This conclusion work described the creation of Spin-Off CUBOPLAN, based on the methodology for the elaboration of practical and applied works, elaborated by Marcondes, Miguel, Franklin and Perez (2017). The development of this business opportunity was identified by the company TETRA ARQUITETURA as a result of challenges faced in the management of the company itself during the execution of projects for its clients. It was soon identified as a market opportunity, meeting the demands of architectural and civil engineering projects offices, by offering a tool to generate integrated information capable of monitoring and evaluating the performance of its business. The lack of specific information tools for the management of a company resulted in the development of a system for complex projects in order to improve the effective control of its processes. In this way, the CUBOPLAN ERP system was developed, innovative in the architecture segment. This system, at first, was architecture-oriented. However, during its use in projects, it could be replicated for civil engineering projects. This allowed a better efficiency in the projects executed by the company, since this information was usually distributed in several databases and platforms, resulting a high volume of work in something that was not its core business, harming the decision making. As a conclusion, it started with the internal experience with the application of the tool, to then be offered to the architectural and civil engineering projects market, giving rise to this new business. To this end, packages with different configurations and services were offered to the market. In this sense, the work explored solutions, action plans, strategic positioning, marketing plan, administrative and operational organization, as well as financial plan for structuring this business.