Inovação e inteligência competitiva: um estudo de caso do setor de cosméticos do Brasil
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do Mackenzie |
Texto Completo: | http://dspace.mackenzie.br/handle/10899/23607 |
Resumo: | This study aims to check whether there is or not relationship between the constructs Innovation and Competitive Intelligence. Innovation, characterized by being a strategic element between organizations in order to economically develop a company, has been developed as a study object for a long time. Unlike the other theme studied, Competitive Intelligence, which can be defined as a strategic activity of collecting and analyzing information. Since the volume of data and information provided in the competitive environment of any business is growing every day, it becomes important for companies to know how to deal with these informational challenges, Competitive Intelligence is one of these helper methods in this case. The study had as methodological proposal a single case study of exploratory nature, using qualitative research. The object of study was a company in the cosmetics sector in Brazil in the city of Osasco - SP. In order to guide the present study, we adopted three specific objectives: (i) determine whether and how the company studied practices innovation, what is its type and form; (Ii) determine whether and how the company studied uses the Competitive Intelligence; and (iii) verify how the relationship between Innovation and Competitive Intelligence is. The instrument used was a guided interview previously prepared by the author based on the theoretical framework developed. Thus, six interviews were conducted, in which all were fully transcribed. For analysis of the interviews, the content analysis technique was used. The results indicate: the existence of a relationship between Innovation and Competitive Intelligence, being the main relationship and making Competitive Intelligence a precedent of innovation processes. It was identified in single case study the existence of three types of innovation: product; organizational; marketing. Another relevant discovery in the case study was to identify significant indications of well-structured IC activity, despite the absence of a specific sector or program of IC in the studied organization. |
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2017-02-09T15:34:56Z2020-05-28T18:04:26Z2020-05-28T18:04:26Z2016-08-17ALONÇO, Guilherme Rodrigues. Inovação e inteligência competitiva : um estudo de caso do setor de cosméticos do Brasil. 2016. 165 f. Dissertação (Administração de Empresas) - Universidade Presbiteriana Mackenzie, São Paulo.http://dspace.mackenzie.br/handle/10899/23607This study aims to check whether there is or not relationship between the constructs Innovation and Competitive Intelligence. Innovation, characterized by being a strategic element between organizations in order to economically develop a company, has been developed as a study object for a long time. Unlike the other theme studied, Competitive Intelligence, which can be defined as a strategic activity of collecting and analyzing information. Since the volume of data and information provided in the competitive environment of any business is growing every day, it becomes important for companies to know how to deal with these informational challenges, Competitive Intelligence is one of these helper methods in this case. The study had as methodological proposal a single case study of exploratory nature, using qualitative research. The object of study was a company in the cosmetics sector in Brazil in the city of Osasco - SP. In order to guide the present study, we adopted three specific objectives: (i) determine whether and how the company studied practices innovation, what is its type and form; (Ii) determine whether and how the company studied uses the Competitive Intelligence; and (iii) verify how the relationship between Innovation and Competitive Intelligence is. The instrument used was a guided interview previously prepared by the author based on the theoretical framework developed. Thus, six interviews were conducted, in which all were fully transcribed. For analysis of the interviews, the content analysis technique was used. The results indicate: the existence of a relationship between Innovation and Competitive Intelligence, being the main relationship and making Competitive Intelligence a precedent of innovation processes. It was identified in single case study the existence of three types of innovation: product; organizational; marketing. Another relevant discovery in the case study was to identify significant indications of well-structured IC activity, despite the absence of a specific sector or program of IC in the studied organization.Este estudo tem como objetivo principal verificar se há ou não relação entre os construtos Inovação e Inteligência Competitiva. A inovação, caracterizada por ser um elemento estratégico entre as organizações com a finalidade de desenvolver economicamente uma empresa, vem sendo desenvolvida como objeto de estudos há muito tempo. Ao contrário do outro tema estudado, Inteligência Competitiva, a qual pode ser definida como uma atividade estratégica de coleta e análise de informação. Uma vez que o volume de dados e informações presentes do ambiente competitivo de qualquer empresa é crescente a cada dia, torna-se importante as empresas saberem lidar com estes desafios informacionais, sendo a Inteligência Competitiva uma dessas metodologias auxiliadoras neste caso. O estudo teve como proposta metodológica um estudo de caso único de natureza exploratória, utilizando-se de pesquisa qualitativa. O objeto de estudo foi uma empresa do setor de cosméticos do Brasil situada na cidade de Osasco – SP. A fim de guiar o estudo, adotou-se três objetivos específicos: (i) verificar se e como a empresa estudada pratica inovação, qual a sua tipologia e a sua forma; (ii) verificar se e como a empresa estudada utiliza a inteligência competitiva; e (iii) verificar como se dá a relação entre inovação e inteligência competitiva. O instrumento de coleta utilizado foi um roteiro de entrevista previamente elaborado pelo autor com base no referencial teórico desenvolvido. Com isso foram realizadas seis entrevistas, nas quais todas foram transcritas na íntegra. Para análise das entrevistas, utilizou-se da técnica de análise de conteúdo. Os resultados indicam: a existência de uma relação entre Inovação e Inteligência Competitiva, sendo a principal relação tornando a Inteligência Competitiva um precedente de processos de inovação. Identificou-se no estudo de caso único a existência de três tipos de inovação: produto; organizacional; marketing. Outra descoberta relevante no estudo de caso foi identificar indícios significativos de atividade de IC bem estruturada, apesar da não existência de um setor ou programa específico de IC na organização estudada.application/pdfporUniversidade Presbiteriana MackenzieAdministração de EmpresasUPMBrasilCentro de Ciências Sociais e Aplicadas (CCSA)http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessinovaçăointeligência competitivasetor de cosméticosestudo de caso únicoCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOInovação e inteligência competitiva: um estudo de caso do setor de cosméticos do Brasilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisZilber, Moisés Arihttp://lattes.cnpq.br/0524413115146016Perez, GilbertoAlbertin, Alberto Luizhttp://lattes.cnpq.br/4167158259280611Alonço, Guilherme Rodrigueshttp://tede.mackenzie.br/jspui/retrieve/12983/Guilherme%20Alon%c3%a7o.pdf.jpghttp://tede.mackenzie.br/jspui/bitstream/tede/3075/5/Guilherme%20Alon%C3%A7o.pdfinnovationcompetitive intelligencecosmetics industrystudy of single casereponame:Biblioteca Digital de Teses e Dissertações do Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIE10899/236072020-05-28 15:04:26.271Biblioteca Digital de Teses e Dissertaçõeshttp://tede.mackenzie.br/jspui/PRI |
dc.title.por.fl_str_mv |
Inovação e inteligência competitiva: um estudo de caso do setor de cosméticos do Brasil |
title |
Inovação e inteligência competitiva: um estudo de caso do setor de cosméticos do Brasil |
spellingShingle |
Inovação e inteligência competitiva: um estudo de caso do setor de cosméticos do Brasil Alonço, Guilherme Rodrigues inovaçăo inteligência competitiva setor de cosméticos estudo de caso único CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Inovação e inteligência competitiva: um estudo de caso do setor de cosméticos do Brasil |
title_full |
Inovação e inteligência competitiva: um estudo de caso do setor de cosméticos do Brasil |
title_fullStr |
Inovação e inteligência competitiva: um estudo de caso do setor de cosméticos do Brasil |
title_full_unstemmed |
Inovação e inteligência competitiva: um estudo de caso do setor de cosméticos do Brasil |
title_sort |
Inovação e inteligência competitiva: um estudo de caso do setor de cosméticos do Brasil |
author |
Alonço, Guilherme Rodrigues |
author_facet |
Alonço, Guilherme Rodrigues |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Zilber, Moisés Ari |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/0524413115146016 |
dc.contributor.referee1.fl_str_mv |
Perez, Gilberto |
dc.contributor.referee2.fl_str_mv |
Albertin, Alberto Luiz |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/4167158259280611 |
dc.contributor.author.fl_str_mv |
Alonço, Guilherme Rodrigues |
contributor_str_mv |
Zilber, Moisés Ari Perez, Gilberto Albertin, Alberto Luiz |
dc.subject.por.fl_str_mv |
inovaçăo inteligência competitiva setor de cosméticos estudo de caso único |
topic |
inovaçăo inteligência competitiva setor de cosméticos estudo de caso único CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
This study aims to check whether there is or not relationship between the constructs Innovation and Competitive Intelligence. Innovation, characterized by being a strategic element between organizations in order to economically develop a company, has been developed as a study object for a long time. Unlike the other theme studied, Competitive Intelligence, which can be defined as a strategic activity of collecting and analyzing information. Since the volume of data and information provided in the competitive environment of any business is growing every day, it becomes important for companies to know how to deal with these informational challenges, Competitive Intelligence is one of these helper methods in this case. The study had as methodological proposal a single case study of exploratory nature, using qualitative research. The object of study was a company in the cosmetics sector in Brazil in the city of Osasco - SP. In order to guide the present study, we adopted three specific objectives: (i) determine whether and how the company studied practices innovation, what is its type and form; (Ii) determine whether and how the company studied uses the Competitive Intelligence; and (iii) verify how the relationship between Innovation and Competitive Intelligence is. The instrument used was a guided interview previously prepared by the author based on the theoretical framework developed. Thus, six interviews were conducted, in which all were fully transcribed. For analysis of the interviews, the content analysis technique was used. The results indicate: the existence of a relationship between Innovation and Competitive Intelligence, being the main relationship and making Competitive Intelligence a precedent of innovation processes. It was identified in single case study the existence of three types of innovation: product; organizational; marketing. Another relevant discovery in the case study was to identify significant indications of well-structured IC activity, despite the absence of a specific sector or program of IC in the studied organization. |
publishDate |
2016 |
dc.date.issued.fl_str_mv |
2016-08-17 |
dc.date.accessioned.fl_str_mv |
2017-02-09T15:34:56Z 2020-05-28T18:04:26Z |
dc.date.available.fl_str_mv |
2020-05-28T18:04:26Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
ALONÇO, Guilherme Rodrigues. Inovação e inteligência competitiva : um estudo de caso do setor de cosméticos do Brasil. 2016. 165 f. Dissertação (Administração de Empresas) - Universidade Presbiteriana Mackenzie, São Paulo. |
dc.identifier.uri.fl_str_mv |
http://dspace.mackenzie.br/handle/10899/23607 |
identifier_str_mv |
ALONÇO, Guilherme Rodrigues. Inovação e inteligência competitiva : um estudo de caso do setor de cosméticos do Brasil. 2016. 165 f. Dissertação (Administração de Empresas) - Universidade Presbiteriana Mackenzie, São Paulo. |
url |
http://dspace.mackenzie.br/handle/10899/23607 |
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por |
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por |
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http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
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http://creativecommons.org/licenses/by-nc-nd/4.0/ |
eu_rights_str_mv |
openAccess |
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application/pdf |
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Universidade Presbiteriana Mackenzie |
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Administração de Empresas |
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UPM |
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Brasil |
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Centro de Ciências Sociais e Aplicadas (CCSA) |
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Universidade Presbiteriana Mackenzie |
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reponame:Biblioteca Digital de Teses e Dissertações do Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
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Universidade Presbiteriana Mackenzie (MACKENZIE) |
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MACKENZIE |
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Biblioteca Digital de Teses e Dissertações do Mackenzie |
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Biblioteca Digital de Teses e Dissertações do Mackenzie |
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