PROCIT : impactos e perspectivas na comunicação interna da UFPE
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UFRPE |
Texto Completo: | http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/8237 |
Resumo: | This study aimed to analyze internal communication within the scope of the Federal University of Pernambuco (UFPE), from the creation of the Pró-reitoria de Comunicação, Informação e Tecnologia da Informação, PROCIT. Specifically, it sought to: rescue concepts and authors of reference in the field of research; analyze the circumstances and demands that led to the creation of a deanery dedicated to communication, as well as the objectives originally established; investigate, along with the key organization leaders, the position that internal communication occupies in PROCIT activities and the barriers encountered in their implementation; identify promising paths and proposals, with the potential to improve the internal communication of UFPE - and, possibly, its peers. In its theoretical framework, the research presented discussions about public communication, organizational communication, internal communication and networks and communication flows, as well as communication management in universities. This work was characterized as a case study of a qualitative nature, and the following methods of data collection were used: bibliographic research, documentary research and semi-structured interviews, carried out with the managers of PROCIT. To analyze the data collected through documentary research and interviews, content analysis was used, dividing the analysis into categories: attention to diversity of the internal public; communication policy; public communication; relevance to integrated organizational communication; strategic nature of communication; barriers and challenges; and knowledge and / or valuation of internal communication actions. It concludes that PROCIT's initial proposal resembles the concept of integrated organizational communication proposed by the researcher Margarida Kunsch, revealing that objectives were not fully achieved due to cultural barriers has not reached its objectives in full by cultural barriers. It also concludes that the creation of the deanery indicates a change in the university's perspective on communication, but it still requires formalization, emphasizing the importance of the construction of a communication policy. |
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MAIA FILHO, Luiz Flavio ArreguyCORREIA NETO, Jorge da SilvaLUCENA, Ana Paula Costa deSOUTO JUNIOR, José Fernandohttp://lattes.cnpq.br/0656761753613383VIANA, Nara Siqueira2019-10-03T13:20:24Z2019-07-30VIANA, Nara Siqueira. PROCIT : impactos e perspectivas na comunicação interna da UFPE. 2019. 83 f. Dissertação (Programa de Pós-Graduação em Administração Pública (PROFIAP)) - Universidade Federal Rural de Pernambuco, Recife.http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/8237This study aimed to analyze internal communication within the scope of the Federal University of Pernambuco (UFPE), from the creation of the Pró-reitoria de Comunicação, Informação e Tecnologia da Informação, PROCIT. Specifically, it sought to: rescue concepts and authors of reference in the field of research; analyze the circumstances and demands that led to the creation of a deanery dedicated to communication, as well as the objectives originally established; investigate, along with the key organization leaders, the position that internal communication occupies in PROCIT activities and the barriers encountered in their implementation; identify promising paths and proposals, with the potential to improve the internal communication of UFPE - and, possibly, its peers. In its theoretical framework, the research presented discussions about public communication, organizational communication, internal communication and networks and communication flows, as well as communication management in universities. This work was characterized as a case study of a qualitative nature, and the following methods of data collection were used: bibliographic research, documentary research and semi-structured interviews, carried out with the managers of PROCIT. To analyze the data collected through documentary research and interviews, content analysis was used, dividing the analysis into categories: attention to diversity of the internal public; communication policy; public communication; relevance to integrated organizational communication; strategic nature of communication; barriers and challenges; and knowledge and / or valuation of internal communication actions. It concludes that PROCIT's initial proposal resembles the concept of integrated organizational communication proposed by the researcher Margarida Kunsch, revealing that objectives were not fully achieved due to cultural barriers has not reached its objectives in full by cultural barriers. It also concludes that the creation of the deanery indicates a change in the university's perspective on communication, but it still requires formalization, emphasizing the importance of the construction of a communication policy.Este estudo teve como objetivo analisar a comunicação interna no âmbito da Universidade Federal de Pernambuco (UFPE), a partir da criação da Pró-reitoria de Comunicação, Informação e Tecnologia da Informação, a PROCIT. Especificamente, buscou analisar as circunstâncias e demandas que motivaram a criação de uma pró-reitoria dedicada à comunicação, bem como os objetivos originalmente estabelecidos; investigar, junto aos atores-chave, o espaço que a comunicação interna ocupa entre as atividades da PROCIT e as barreiras encontradas na implementação destas; identificar caminhos e propostas promissoras, com potencial de aperfeiçoar a comunicação interna da UFPE – e, possivelmente, de suas congêneres. Em seu referencial teórico, a pesquisa apresentou discussões acerca de comunicação pública, comunicação organizacional, comunicação interna e redes e fluxos de comunicação, além da gestão da comunicação nas universidades. Este trabalho caracterizou-se como estudo de caso de natureza qualitativa, e foram utilizados os seguintes métodos de coleta de dados: pesquisa bibliográfica, pesquisa documental e entrevistas semiestruturadas, realizadas com os gestores da PROCIT. Para análise dos dados coletados através da pesquisa documental e das entrevistas foi utilizada a análise de conteúdo, dividindo a análise nas categorias: atenção à diversidade do público interno; política de comunicação; comunicação pública; relevância atribuída à comunicação organizacional integrada; natureza estratégica da comunicação; barreiras e desafios; e conhecimento e/ou valorização das ações de comunicação interna. Foi possível concluir que a proposta inicial da PROCIT assemelha-se ao conceito de comunicação organizacional integrada proposto pela pesquisadora Margarida Kunsch, mas que não atingiu seus objetivos de forma integral por barreiras culturais; além disso que a criação da pró-reitoria indica uma mudança de perspectiva da universidade quanto à comunicação, mas que ainda necessita de formalização, ressaltando a importância da construção da política de comunicação.Submitted by Mario BC (mario@bc.ufrpe.br) on 2019-10-03T13:20:24Z No. of bitstreams: 1 Nara Siqueira Viana.pdf: 1490704 bytes, checksum: e19b0059c9f7670b9bd3c6b753d61bed (MD5)Made available in DSpace on 2019-10-03T13:20:24Z (GMT). No. of bitstreams: 1 Nara Siqueira Viana.pdf: 1490704 bytes, checksum: e19b0059c9f7670b9bd3c6b753d61bed (MD5) Previous issue date: 2019-07-30application/pdfporUniversidade Federal Rural de PernambucoPrograma de Pós-Graduação em Administração Pública (PROFIAP)UFRPEBrasilDepartamento de AdministraçãoComunicação internaUniversidade públicaComunicação organizacionalADMINISTRACAO::ADMINISTRACAO PUBLICAPROCIT : impactos e perspectivas na comunicação interna da UFPEinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-2407060863038926303600600600-3020915585334755221-2976737649636451824info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFRPEinstname:Universidade Federal Rural de Pernambuco (UFRPE)instacron:UFRPEORIGINALNara Siqueira Viana.pdfNara Siqueira Viana.pdfapplication/pdf1490704http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/8237/2/Nara+Siqueira+Viana.pdfe19b0059c9f7670b9bd3c6b753d61bedMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/8237/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede2/82372019-10-03 10:20:24.873oai:tede2: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Biblioteca Digital de Teses e Dissertaçõeshttp://www.tede2.ufrpe.br:8080/tede/PUBhttp://www.tede2.ufrpe.br:8080/oai/requestbdtd@ufrpe.br ||bdtd@ufrpe.bropendoar:2024-05-28T12:36:43.025095Biblioteca Digital de Teses e Dissertações da UFRPE - Universidade Federal Rural de Pernambuco (UFRPE)false |
dc.title.por.fl_str_mv |
PROCIT : impactos e perspectivas na comunicação interna da UFPE |
title |
PROCIT : impactos e perspectivas na comunicação interna da UFPE |
spellingShingle |
PROCIT : impactos e perspectivas na comunicação interna da UFPE VIANA, Nara Siqueira Comunicação interna Universidade pública Comunicação organizacional ADMINISTRACAO::ADMINISTRACAO PUBLICA |
title_short |
PROCIT : impactos e perspectivas na comunicação interna da UFPE |
title_full |
PROCIT : impactos e perspectivas na comunicação interna da UFPE |
title_fullStr |
PROCIT : impactos e perspectivas na comunicação interna da UFPE |
title_full_unstemmed |
PROCIT : impactos e perspectivas na comunicação interna da UFPE |
title_sort |
PROCIT : impactos e perspectivas na comunicação interna da UFPE |
author |
VIANA, Nara Siqueira |
author_facet |
VIANA, Nara Siqueira |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
MAIA FILHO, Luiz Flavio Arreguy |
dc.contributor.referee1.fl_str_mv |
CORREIA NETO, Jorge da Silva |
dc.contributor.referee2.fl_str_mv |
LUCENA, Ana Paula Costa de |
dc.contributor.referee3.fl_str_mv |
SOUTO JUNIOR, José Fernando |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/0656761753613383 |
dc.contributor.author.fl_str_mv |
VIANA, Nara Siqueira |
contributor_str_mv |
MAIA FILHO, Luiz Flavio Arreguy CORREIA NETO, Jorge da Silva LUCENA, Ana Paula Costa de SOUTO JUNIOR, José Fernando |
dc.subject.por.fl_str_mv |
Comunicação interna Universidade pública Comunicação organizacional |
topic |
Comunicação interna Universidade pública Comunicação organizacional ADMINISTRACAO::ADMINISTRACAO PUBLICA |
dc.subject.cnpq.fl_str_mv |
ADMINISTRACAO::ADMINISTRACAO PUBLICA |
description |
This study aimed to analyze internal communication within the scope of the Federal University of Pernambuco (UFPE), from the creation of the Pró-reitoria de Comunicação, Informação e Tecnologia da Informação, PROCIT. Specifically, it sought to: rescue concepts and authors of reference in the field of research; analyze the circumstances and demands that led to the creation of a deanery dedicated to communication, as well as the objectives originally established; investigate, along with the key organization leaders, the position that internal communication occupies in PROCIT activities and the barriers encountered in their implementation; identify promising paths and proposals, with the potential to improve the internal communication of UFPE - and, possibly, its peers. In its theoretical framework, the research presented discussions about public communication, organizational communication, internal communication and networks and communication flows, as well as communication management in universities. This work was characterized as a case study of a qualitative nature, and the following methods of data collection were used: bibliographic research, documentary research and semi-structured interviews, carried out with the managers of PROCIT. To analyze the data collected through documentary research and interviews, content analysis was used, dividing the analysis into categories: attention to diversity of the internal public; communication policy; public communication; relevance to integrated organizational communication; strategic nature of communication; barriers and challenges; and knowledge and / or valuation of internal communication actions. It concludes that PROCIT's initial proposal resembles the concept of integrated organizational communication proposed by the researcher Margarida Kunsch, revealing that objectives were not fully achieved due to cultural barriers has not reached its objectives in full by cultural barriers. It also concludes that the creation of the deanery indicates a change in the university's perspective on communication, but it still requires formalization, emphasizing the importance of the construction of a communication policy. |
publishDate |
2019 |
dc.date.accessioned.fl_str_mv |
2019-10-03T13:20:24Z |
dc.date.issued.fl_str_mv |
2019-07-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
VIANA, Nara Siqueira. PROCIT : impactos e perspectivas na comunicação interna da UFPE. 2019. 83 f. Dissertação (Programa de Pós-Graduação em Administração Pública (PROFIAP)) - Universidade Federal Rural de Pernambuco, Recife. |
dc.identifier.uri.fl_str_mv |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/8237 |
identifier_str_mv |
VIANA, Nara Siqueira. PROCIT : impactos e perspectivas na comunicação interna da UFPE. 2019. 83 f. Dissertação (Programa de Pós-Graduação em Administração Pública (PROFIAP)) - Universidade Federal Rural de Pernambuco, Recife. |
url |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/8237 |
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por |
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600 600 600 |
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openAccess |
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Universidade Federal Rural de Pernambuco |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Administração Pública (PROFIAP) |
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UFRPE |
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Brasil |
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Universidade Federal Rural de Pernambuco |
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