Use of social network analysis to identify the coopetition in a Commercial Cluster Plan

• Autor(a) principal: FITTIPALDI, Marco Aurélio Sanches
• Data de Publicação: 2015
• Outros Autores: DONAIRE, Denis, GASPAR, Marcos Antonio, FREITOSA, Marcilene
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Institucional da USCS
• Texto Completo: http://repositorio.uscs.edu.br/handle/123456789/896
• topic: Commercial cluster; Core / periphery; Coopetition

The cluster provides a greater commercial relationship between the companies that comprise it. This encourages companies to adopt competitive structures that allow solving problems that would hardly alone (Lubeck et. Al., 2011). With that this paper aims to describe the coopetition between companies operating on a commercial cluster planned, from the point of view of retailers, taking as a basis the theoretical models proposed by Bengtsson and Kock (1999) and Leon (2005) and operationalized by means of Social Network Analysis (SNA). Data collection consisted of two phases, the first exploratory aspect to identify the actors, and the second was characterized as descriptive as it aims to describe the coopetition among the enterprises. As a result we identified the companies that cooperate and compete simultaneously (coopetition), firms that only compete, companies just cooperate and businesses that do not compete and do not cooperate (coexistence).