Internet no setor hoteleiro: uma abordagem sob a ótica dos empresários e dos turistas

• Autor(a) principal: Abreu, Nelsio Rodrigues de
• Data de Publicação: 2009
• Outros Autores: Baldanza, Renata Francisco
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Turismo em Análise
• Texto Completo: https://www.revistas.usp.br/rta/article/view/14194
• topic: marketing; internet; turismo; estratégias.; marketing; internet; tourism; strategies.

The objective of this paper was to study the utilization of the Internet as a strategic marketing instrument by hotel sector entrepreneurs in the city of Maceió. The methodology used was exploratory descriptive research, where quantitive data was collected using structured questionnaires given to hotel sector entrepreneurs and tourists, which received statistical treatment (descriptive and factorial analysis) and was tabulated and processed through SPSS software. Information was obtained from the entrepreneurs about the use or not of the internet as a strategic instrument. The Internet itself was used in the case of tourists using an on-line questionnaire with a view to only reaching those who access the internet to obtain information about tourism. The results which were obtained show that some entrepreneurs are still not adequately exploring the potentiality of the Internet and that tourists are using the Internet as one more channel for the purchase of tourist products/services.