Turismo en la tercera edad en la óptica de la transformative consumer research: proposición de una agenda de investigación

• Autor(a) principal: Abreu, Renata Garanito de
• Data de Publicação: 2019
• Outros Autores: Casotti, Letícia Moreira
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Revista Turismo em Análise
• Texto Completo: https://www.revistas.usp.br/rta/article/view/138507
• topic: Tourism; Older people; Aging; Senior; Transformative Consumer Research; Turismo; Mayor; Envejecimiento; Anciano; Transformative Consumer Research; Turismo; Terceira idade; Envelhecimento; Idoso; Teoria Transformativa do Consumidor

The demographic transition taking place in Brazil with the increased percentage of senior citizens in the population raises issues regarding aging, such as depression, feelings of loneliness and impairment. This essay presents information that contributes to the debates on how tourism can enhance seniors’ overall well-being and provide these consumers with a better quality of life, therefore minimizing the negative impacts of the aging process. This study suggests that the Transformative Consumer Research (TCR) ‒ a marketing approach that aims to support and disseminate studies focused on the quality of life and consumers’ well-being ‒ represents a valuable perspective for research focusing on senior travelers, a field with identifiable theoretical gaps. There is a lack of studies adopting the TCR perspective in the tourism context for this growing population segment. To finalize, this research project also proposes a research agenda with the intent of contributing to academic studies, market research for institutions and companies dealing with the sector of tourism services; also providing information that can support public policies concerned with the aging of the population.