Overbooking strategic and it's application at the Brazilian air transportation market

Detalhes bibliográficos
Autor(a) principal: Ferraz, Renée Baptista
Data de Publicação: 2008
Outros Autores: Oliveira, Alessandro Vinícius Marques de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Turismo em Análise
Texto Completo: https://www.revistas.usp.br/rta/article/view/14144
Resumo: A key issue regarding airline management is related to the balance between demand and supply. It is a common situation to observe flights departing with a significant amount of empty seats, mainly due to no-show passengers and the very late canceling of reservations. In Brazil, airline passengers do not usually cancel reservations; on the contrary, they usually wait for the deadline to buy it or, if the ticket is already bought, they simply do not show-up. These practices, "allowed" by airlines due the flexibility offer in some fare-classes, impede the airline to sell those empty seats on time for flight departure. Therefore it becomes economically rational for the firms to protect from the losses by recurring to mechanisms such as the virtual increase in flight capacity, that is, overbooking. The present paper aims at developing an analysis of the efficiency of overbooking, discussing its advantages and disadvantages, risks, economic viability, and issues regarding responsibilities and regulation.
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spelling Overbooking strategic and it's application at the Brazilian air transportation marketA estratégia de overbooking e sua aplicação no mercado de transporte aéreo brasileirooverbookinggerenciamento de receitasreservastransporte aéreo.overbookingyield managementreservationsair transportation.A key issue regarding airline management is related to the balance between demand and supply. It is a common situation to observe flights departing with a significant amount of empty seats, mainly due to no-show passengers and the very late canceling of reservations. In Brazil, airline passengers do not usually cancel reservations; on the contrary, they usually wait for the deadline to buy it or, if the ticket is already bought, they simply do not show-up. These practices, "allowed" by airlines due the flexibility offer in some fare-classes, impede the airline to sell those empty seats on time for flight departure. Therefore it becomes economically rational for the firms to protect from the losses by recurring to mechanisms such as the virtual increase in flight capacity, that is, overbooking. The present paper aims at developing an analysis of the efficiency of overbooking, discussing its advantages and disadvantages, risks, economic viability, and issues regarding responsibilities and regulation.Uma questão fundamental relativa à gestão de empresas aéreas diz respeito ao adequado balanceamento entre oferta e demanda. Grande parte dos vôos das companhias aéreas decola com um número significativo de assentos vazios, sendo uma parcela significativa dessa capacidade ociosa gerada pelos chamados passageiros no-show e pelos cancelamentos de reserva feitos com pouca antecedência em relação ao horário do vôo. No Brasil, o hábito de cancelar a reserva não é comum entre os usuários do transporte aéreo; na maioria das vezes, os passageiros esperam que o prazo da reserva expire ou, quando o bilhete já foi adquirido, simplesmente não comparecem ao embarque. Estas práticas, consentidas pelas empresas aéreas devido à flexibilidade oferecida em determinados bilhetes de passagem (classes tarifárias), inviabilizam a reutilização dos assentos que foram "desocupados" em tempo hábil para o vôo. Desta forma, torna-se economicamente racional que as empresas procurem se proteger das perdas resultantes adotando mecanismos como o aumento virtual da capacidade de uma aeronave, ou overbooking. O presente trabalho tem como objetivo realizar uma análise de eficiência e de riscos com relação à prática de overbooking, ou seja, verificar a viabilidade econômica e os riscos associados de se praticar tal estratégia, apontando suas vantagens e desvantagens, riscos associados e questões referentes às responsabilidades e à legislação.Universidade de São Paulo. Escola de Comunicações e Artes2008-05-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Pares Peer-reviewedRevisado por paresapplication/pdfhttps://www.revistas.usp.br/rta/article/view/1414410.11606/issn.1984-4867.v19i1p103-124Revista Turismo em Análise; Vol. 19 No. 1 (2008); 103-124Revista Turismo em Análise; Vol. 19 Núm. 1 (2008); 103-124Revista Turismo em Análise; v. 19 n. 1 (2008); 103-1241984-48670103-5541reponame:Revista Turismo em Análiseinstname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/rta/article/view/14144/15962Copyright (c) 2016 Revista Turismo em Análiseinfo:eu-repo/semantics/openAccessFerraz, Renée BaptistaOliveira, Alessandro Vinícius Marques de2015-11-13T15:56:48Zoai:revistas.usp.br:article/14144Revistahttps://www.revistas.usp.br/rtaPUBhttps://www.revistas.usp.br/rta/oaitanalise@usp.br || bragadc@usp.br1984-48670103-5541opendoar:2015-11-13T15:56:48Revista Turismo em Análise - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Overbooking strategic and it's application at the Brazilian air transportation market
A estratégia de overbooking e sua aplicação no mercado de transporte aéreo brasileiro
title Overbooking strategic and it's application at the Brazilian air transportation market
spellingShingle Overbooking strategic and it's application at the Brazilian air transportation market
Ferraz, Renée Baptista
overbooking
gerenciamento de receitas
reservas
transporte aéreo.
overbooking
yield management
reservations
air transportation.
title_short Overbooking strategic and it's application at the Brazilian air transportation market
title_full Overbooking strategic and it's application at the Brazilian air transportation market
title_fullStr Overbooking strategic and it's application at the Brazilian air transportation market
title_full_unstemmed Overbooking strategic and it's application at the Brazilian air transportation market
title_sort Overbooking strategic and it's application at the Brazilian air transportation market
author Ferraz, Renée Baptista
author_facet Ferraz, Renée Baptista
Oliveira, Alessandro Vinícius Marques de
author_role author
author2 Oliveira, Alessandro Vinícius Marques de
author2_role author
dc.contributor.author.fl_str_mv Ferraz, Renée Baptista
Oliveira, Alessandro Vinícius Marques de
dc.subject.por.fl_str_mv overbooking
gerenciamento de receitas
reservas
transporte aéreo.
overbooking
yield management
reservations
air transportation.
topic overbooking
gerenciamento de receitas
reservas
transporte aéreo.
overbooking
yield management
reservations
air transportation.
description A key issue regarding airline management is related to the balance between demand and supply. It is a common situation to observe flights departing with a significant amount of empty seats, mainly due to no-show passengers and the very late canceling of reservations. In Brazil, airline passengers do not usually cancel reservations; on the contrary, they usually wait for the deadline to buy it or, if the ticket is already bought, they simply do not show-up. These practices, "allowed" by airlines due the flexibility offer in some fare-classes, impede the airline to sell those empty seats on time for flight departure. Therefore it becomes economically rational for the firms to protect from the losses by recurring to mechanisms such as the virtual increase in flight capacity, that is, overbooking. The present paper aims at developing an analysis of the efficiency of overbooking, discussing its advantages and disadvantages, risks, economic viability, and issues regarding responsibilities and regulation.
publishDate 2008
dc.date.none.fl_str_mv 2008-05-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed
Revisado por pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/rta/article/view/14144
10.11606/issn.1984-4867.v19i1p103-124
url https://www.revistas.usp.br/rta/article/view/14144
identifier_str_mv 10.11606/issn.1984-4867.v19i1p103-124
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.usp.br/rta/article/view/14144/15962
dc.rights.driver.fl_str_mv Copyright (c) 2016 Revista Turismo em Análise
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Revista Turismo em Análise
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
dc.source.none.fl_str_mv Revista Turismo em Análise; Vol. 19 No. 1 (2008); 103-124
Revista Turismo em Análise; Vol. 19 Núm. 1 (2008); 103-124
Revista Turismo em Análise; v. 19 n. 1 (2008); 103-124
1984-4867
0103-5541
reponame:Revista Turismo em Análise
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Revista Turismo em Análise
collection Revista Turismo em Análise
repository.name.fl_str_mv Revista Turismo em Análise - Universidade de São Paulo (USP)
repository.mail.fl_str_mv tanalise@usp.br || bragadc@usp.br
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