Overbooking strategic and it's application at the Brazilian air transportation market
Autor(a) principal: | |
---|---|
Data de Publicação: | 2008 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Turismo em Análise |
Texto Completo: | https://www.revistas.usp.br/rta/article/view/14144 |
Resumo: | A key issue regarding airline management is related to the balance between demand and supply. It is a common situation to observe flights departing with a significant amount of empty seats, mainly due to no-show passengers and the very late canceling of reservations. In Brazil, airline passengers do not usually cancel reservations; on the contrary, they usually wait for the deadline to buy it or, if the ticket is already bought, they simply do not show-up. These practices, "allowed" by airlines due the flexibility offer in some fare-classes, impede the airline to sell those empty seats on time for flight departure. Therefore it becomes economically rational for the firms to protect from the losses by recurring to mechanisms such as the virtual increase in flight capacity, that is, overbooking. The present paper aims at developing an analysis of the efficiency of overbooking, discussing its advantages and disadvantages, risks, economic viability, and issues regarding responsibilities and regulation. |
id |
USP - 65_bf630c78cabbceb35f3df9612733c3d6 |
---|---|
oai_identifier_str |
oai:revistas.usp.br:article/14144 |
network_acronym_str |
USP - 65 |
network_name_str |
Revista Turismo em Análise |
repository_id_str |
|
spelling |
Overbooking strategic and it's application at the Brazilian air transportation marketA estratégia de overbooking e sua aplicação no mercado de transporte aéreo brasileirooverbookinggerenciamento de receitasreservastransporte aéreo.overbookingyield managementreservationsair transportation.A key issue regarding airline management is related to the balance between demand and supply. It is a common situation to observe flights departing with a significant amount of empty seats, mainly due to no-show passengers and the very late canceling of reservations. In Brazil, airline passengers do not usually cancel reservations; on the contrary, they usually wait for the deadline to buy it or, if the ticket is already bought, they simply do not show-up. These practices, "allowed" by airlines due the flexibility offer in some fare-classes, impede the airline to sell those empty seats on time for flight departure. Therefore it becomes economically rational for the firms to protect from the losses by recurring to mechanisms such as the virtual increase in flight capacity, that is, overbooking. The present paper aims at developing an analysis of the efficiency of overbooking, discussing its advantages and disadvantages, risks, economic viability, and issues regarding responsibilities and regulation.Uma questão fundamental relativa à gestão de empresas aéreas diz respeito ao adequado balanceamento entre oferta e demanda. Grande parte dos vôos das companhias aéreas decola com um número significativo de assentos vazios, sendo uma parcela significativa dessa capacidade ociosa gerada pelos chamados passageiros no-show e pelos cancelamentos de reserva feitos com pouca antecedência em relação ao horário do vôo. No Brasil, o hábito de cancelar a reserva não é comum entre os usuários do transporte aéreo; na maioria das vezes, os passageiros esperam que o prazo da reserva expire ou, quando o bilhete já foi adquirido, simplesmente não comparecem ao embarque. Estas práticas, consentidas pelas empresas aéreas devido à flexibilidade oferecida em determinados bilhetes de passagem (classes tarifárias), inviabilizam a reutilização dos assentos que foram "desocupados" em tempo hábil para o vôo. Desta forma, torna-se economicamente racional que as empresas procurem se proteger das perdas resultantes adotando mecanismos como o aumento virtual da capacidade de uma aeronave, ou overbooking. O presente trabalho tem como objetivo realizar uma análise de eficiência e de riscos com relação à prática de overbooking, ou seja, verificar a viabilidade econômica e os riscos associados de se praticar tal estratégia, apontando suas vantagens e desvantagens, riscos associados e questões referentes às responsabilidades e à legislação.Universidade de São Paulo. Escola de Comunicações e Artes2008-05-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Pares Peer-reviewedRevisado por paresapplication/pdfhttps://www.revistas.usp.br/rta/article/view/1414410.11606/issn.1984-4867.v19i1p103-124Revista Turismo em Análise; Vol. 19 No. 1 (2008); 103-124Revista Turismo em Análise; Vol. 19 Núm. 1 (2008); 103-124Revista Turismo em Análise; v. 19 n. 1 (2008); 103-1241984-48670103-5541reponame:Revista Turismo em Análiseinstname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/rta/article/view/14144/15962Copyright (c) 2016 Revista Turismo em Análiseinfo:eu-repo/semantics/openAccessFerraz, Renée BaptistaOliveira, Alessandro Vinícius Marques de2015-11-13T15:56:48Zoai:revistas.usp.br:article/14144Revistahttps://www.revistas.usp.br/rtaPUBhttps://www.revistas.usp.br/rta/oaitanalise@usp.br || bragadc@usp.br1984-48670103-5541opendoar:2015-11-13T15:56:48Revista Turismo em Análise - Universidade de São Paulo (USP)false |
dc.title.none.fl_str_mv |
Overbooking strategic and it's application at the Brazilian air transportation market A estratégia de overbooking e sua aplicação no mercado de transporte aéreo brasileiro |
title |
Overbooking strategic and it's application at the Brazilian air transportation market |
spellingShingle |
Overbooking strategic and it's application at the Brazilian air transportation market Ferraz, Renée Baptista overbooking gerenciamento de receitas reservas transporte aéreo. overbooking yield management reservations air transportation. |
title_short |
Overbooking strategic and it's application at the Brazilian air transportation market |
title_full |
Overbooking strategic and it's application at the Brazilian air transportation market |
title_fullStr |
Overbooking strategic and it's application at the Brazilian air transportation market |
title_full_unstemmed |
Overbooking strategic and it's application at the Brazilian air transportation market |
title_sort |
Overbooking strategic and it's application at the Brazilian air transportation market |
author |
Ferraz, Renée Baptista |
author_facet |
Ferraz, Renée Baptista Oliveira, Alessandro Vinícius Marques de |
author_role |
author |
author2 |
Oliveira, Alessandro Vinícius Marques de |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Ferraz, Renée Baptista Oliveira, Alessandro Vinícius Marques de |
dc.subject.por.fl_str_mv |
overbooking gerenciamento de receitas reservas transporte aéreo. overbooking yield management reservations air transportation. |
topic |
overbooking gerenciamento de receitas reservas transporte aéreo. overbooking yield management reservations air transportation. |
description |
A key issue regarding airline management is related to the balance between demand and supply. It is a common situation to observe flights departing with a significant amount of empty seats, mainly due to no-show passengers and the very late canceling of reservations. In Brazil, airline passengers do not usually cancel reservations; on the contrary, they usually wait for the deadline to buy it or, if the ticket is already bought, they simply do not show-up. These practices, "allowed" by airlines due the flexibility offer in some fare-classes, impede the airline to sell those empty seats on time for flight departure. Therefore it becomes economically rational for the firms to protect from the losses by recurring to mechanisms such as the virtual increase in flight capacity, that is, overbooking. The present paper aims at developing an analysis of the efficiency of overbooking, discussing its advantages and disadvantages, risks, economic viability, and issues regarding responsibilities and regulation. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-05-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Revisado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.usp.br/rta/article/view/14144 10.11606/issn.1984-4867.v19i1p103-124 |
url |
https://www.revistas.usp.br/rta/article/view/14144 |
identifier_str_mv |
10.11606/issn.1984-4867.v19i1p103-124 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistas.usp.br/rta/article/view/14144/15962 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2016 Revista Turismo em Análise info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2016 Revista Turismo em Análise |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de São Paulo. Escola de Comunicações e Artes |
publisher.none.fl_str_mv |
Universidade de São Paulo. Escola de Comunicações e Artes |
dc.source.none.fl_str_mv |
Revista Turismo em Análise; Vol. 19 No. 1 (2008); 103-124 Revista Turismo em Análise; Vol. 19 Núm. 1 (2008); 103-124 Revista Turismo em Análise; v. 19 n. 1 (2008); 103-124 1984-4867 0103-5541 reponame:Revista Turismo em Análise instname:Universidade de São Paulo (USP) instacron:USP |
instname_str |
Universidade de São Paulo (USP) |
instacron_str |
USP |
institution |
USP |
reponame_str |
Revista Turismo em Análise |
collection |
Revista Turismo em Análise |
repository.name.fl_str_mv |
Revista Turismo em Análise - Universidade de São Paulo (USP) |
repository.mail.fl_str_mv |
tanalise@usp.br || bragadc@usp.br |
_version_ |
1797054164897890304 |