Business tourists opinion of São Paulo city image

• Autor(a) principal: Mazzon, José Afonso
• Data de Publicação: 2008
• Outros Autores: Vera, Luis Alberto Noriega
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Turismo em Análise
• Texto Completo: https://www.revistas.usp.br/rta/article/view/14159
• topic: destino turístico; turista de negócios; avaliação de imagem; qualidade; lealdade.; tourism destination; business tourist; image evaluation; quality; loyalty.

This article presents the descriptive analysis of the main results of a survey held from June 15th through July 15th 2006 in the two São Paulo City airports. The survey targeted business tourists visiting the city. It was used an intentional sample and the stratification parameter was tourists' place of permanent residence. The main objective was to enhance the knowledge on tourism destination image evaluation. A conceptual model was proposed based on tourism and marketing literature consumer behavior theoretical background. The results obtained pointed out that tourist profile are consistent with prior studies and the consolidated city image as a business destination. It is also highlighted its service quality, satisfaction and tourist's intention to return or indicate the destination to relatives and friends.