Brazil’s aesthetic U-turn: from emerging nation to international pariah
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Significação (Online) |
Texto Completo: | https://www.revistas.usp.br/significacao/article/view/188910 |
Resumo: | Over the last few decades, Brazil had built the image of an emerging and progressive nation that, little by little, began to play a leading role in the international political scene. In this article, we carried out a content analysis of the Rio Olympics ceremonies – taking place in 2012 and 2016 – revealing their fragmentary references and political myths. We then compared them with the current government’s stance on environmentalism, multiculturalism, and social tolerance. Thus, it became evident that the representations of Brazil and Brazilians, internationally exhibited through the Olympic ceremonies during Rousseff’s administration, are profoundly different from the image that Bolsonaro’s regime sought to make of the country from the last years of the 2010s onwards. Despite the efforts of consecutive administrations – especially after the re-democratization in the 1980s – to convey the image of an emerging and progressive Brazil, economic recession, political crises, and, above all, the victory of a reactionary and anti-environmentalist regime in the 2018 elections challenged such romanticized national narrative, revealing a country of contrasts, where opposing fields compete for the nation both as a sociopolitical space and as a symbolic object. |
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Brazil’s aesthetic U-turn: from emerging nation to international pariahA reviravolta estética do Brasil: de nação emergente a pária internacionalRio 2016Londres 2012BricsBolsonaroImagem nacionalRio 2016London 2012BRICSBolsonaroNational imageOver the last few decades, Brazil had built the image of an emerging and progressive nation that, little by little, began to play a leading role in the international political scene. In this article, we carried out a content analysis of the Rio Olympics ceremonies – taking place in 2012 and 2016 – revealing their fragmentary references and political myths. We then compared them with the current government’s stance on environmentalism, multiculturalism, and social tolerance. Thus, it became evident that the representations of Brazil and Brazilians, internationally exhibited through the Olympic ceremonies during Rousseff’s administration, are profoundly different from the image that Bolsonaro’s regime sought to make of the country from the last years of the 2010s onwards. Despite the efforts of consecutive administrations – especially after the re-democratization in the 1980s – to convey the image of an emerging and progressive Brazil, economic recession, political crises, and, above all, the victory of a reactionary and anti-environmentalist regime in the 2018 elections challenged such romanticized national narrative, revealing a country of contrasts, where opposing fields compete for the nation both as a sociopolitical space and as a symbolic object.Ao longo das últimas décadas, o Brasil havia construído a imagem de uma nação emergente e progressista que passava, pouco a pouco, a exercer papel de liderança dentro do cenário político internacional. Neste artigo, efetuamos uma análise de conteúdo das cerimônias dos Jogos Olímpicos do Rio – realizadas em 2012 e em 2016 – revelando suas referências fragmentárias e mitos políticos. Em seguida, as comparamos com o posicionamento do atual governo com relação ao ambientalismo, ao multiculturalismo e à tolerância social. Desta maneira, ficou evidente que as representações do Brasil e dos brasileiros, expostas internacionalmente durante o governo Rousseff através das cerimônias olímpicas, diferem profundamente da imagem que o governo Bolsonaro buscou dar ao país a partir dos últimos anos da década de 2010. Apesar dos esforços de consecutivas administrações – sobretudo após a redemocratização, na década de 1980 – para transmitir a imagem de um Brasil emergente e progressista, crises políticas, a recessão econômica e, sobretudo, a vitória de um regime reacionário e antiambientalista nas eleições de 2018 colocaram em xeque tal narrativa nacional romantizada, revelando – internacionalmente e domesticamente – um país de contrastes, em que campos opostos competem pela nação como espaço sociopolítico e objeto simbólico.Universidade de São Paulo. Escola de Comunicações e Artes2022-02-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://www.revistas.usp.br/significacao/article/view/18891010.11606/issn.2316-7114.sig.2022.188910Significação: Journal of Audiovisual Culture; Vol. 49 No. 57 (2022): Arlindo Machado: Conceitos e processos poéticos nas comunicações e artes (II); 198-214Significação: Revista de Cultura Audiovisual; v. 49 n. 57 (2022): Arlindo Machado: Conceitos e processos poéticos nas comunicações e artes (II); 198-2142316-71141516-4330reponame:Significação (Online)instname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/significacao/article/view/188910/179909Copyright (c) 2022 Daniel Malanskihttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessMalanski, Daniel2022-02-04T22:46:23Zoai:revistas.usp.br:article/188910Revistahttp://www.usp.br/significacao/PUBhttp://www.revistas.usp.br/significacao/oai||significacao@usp.br2316-71141516-4330opendoar:2022-02-04T22:46:23Significação (Online) - Universidade de São Paulo (USP)false |
dc.title.none.fl_str_mv |
Brazil’s aesthetic U-turn: from emerging nation to international pariah A reviravolta estética do Brasil: de nação emergente a pária internacional |
title |
Brazil’s aesthetic U-turn: from emerging nation to international pariah |
spellingShingle |
Brazil’s aesthetic U-turn: from emerging nation to international pariah Malanski, Daniel Rio 2016 Londres 2012 Brics Bolsonaro Imagem nacional Rio 2016 London 2012 BRICS Bolsonaro National image |
title_short |
Brazil’s aesthetic U-turn: from emerging nation to international pariah |
title_full |
Brazil’s aesthetic U-turn: from emerging nation to international pariah |
title_fullStr |
Brazil’s aesthetic U-turn: from emerging nation to international pariah |
title_full_unstemmed |
Brazil’s aesthetic U-turn: from emerging nation to international pariah |
title_sort |
Brazil’s aesthetic U-turn: from emerging nation to international pariah |
author |
Malanski, Daniel |
author_facet |
Malanski, Daniel |
author_role |
author |
dc.contributor.author.fl_str_mv |
Malanski, Daniel |
dc.subject.por.fl_str_mv |
Rio 2016 Londres 2012 Brics Bolsonaro Imagem nacional Rio 2016 London 2012 BRICS Bolsonaro National image |
topic |
Rio 2016 Londres 2012 Brics Bolsonaro Imagem nacional Rio 2016 London 2012 BRICS Bolsonaro National image |
description |
Over the last few decades, Brazil had built the image of an emerging and progressive nation that, little by little, began to play a leading role in the international political scene. In this article, we carried out a content analysis of the Rio Olympics ceremonies – taking place in 2012 and 2016 – revealing their fragmentary references and political myths. We then compared them with the current government’s stance on environmentalism, multiculturalism, and social tolerance. Thus, it became evident that the representations of Brazil and Brazilians, internationally exhibited through the Olympic ceremonies during Rousseff’s administration, are profoundly different from the image that Bolsonaro’s regime sought to make of the country from the last years of the 2010s onwards. Despite the efforts of consecutive administrations – especially after the re-democratization in the 1980s – to convey the image of an emerging and progressive Brazil, economic recession, political crises, and, above all, the victory of a reactionary and anti-environmentalist regime in the 2018 elections challenged such romanticized national narrative, revealing a country of contrasts, where opposing fields compete for the nation both as a sociopolitical space and as a symbolic object. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-02-04 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.usp.br/significacao/article/view/188910 10.11606/issn.2316-7114.sig.2022.188910 |
url |
https://www.revistas.usp.br/significacao/article/view/188910 |
identifier_str_mv |
10.11606/issn.2316-7114.sig.2022.188910 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistas.usp.br/significacao/article/view/188910/179909 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Daniel Malanski http://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Daniel Malanski http://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de São Paulo. Escola de Comunicações e Artes |
publisher.none.fl_str_mv |
Universidade de São Paulo. Escola de Comunicações e Artes |
dc.source.none.fl_str_mv |
Significação: Journal of Audiovisual Culture; Vol. 49 No. 57 (2022): Arlindo Machado: Conceitos e processos poéticos nas comunicações e artes (II); 198-214 Significação: Revista de Cultura Audiovisual; v. 49 n. 57 (2022): Arlindo Machado: Conceitos e processos poéticos nas comunicações e artes (II); 198-214 2316-7114 1516-4330 reponame:Significação (Online) instname:Universidade de São Paulo (USP) instacron:USP |
instname_str |
Universidade de São Paulo (USP) |
instacron_str |
USP |
institution |
USP |
reponame_str |
Significação (Online) |
collection |
Significação (Online) |
repository.name.fl_str_mv |
Significação (Online) - Universidade de São Paulo (USP) |
repository.mail.fl_str_mv |
||significacao@usp.br |
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