Brazilian and German perspectives: a study on perception, interculturality and foreign language and culture teaching
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Pandaemonium Germanicum (Online) |
Texto Completo: | https://www.revistas.usp.br/pg/article/view/38120 |
Resumo: | This article aims to present a comparative study of the perception of multimodal texts, more specifically, advertisements printed in Brazilian and German magazines, by Brazilian learners of GFL(German as a Foreign Language) and German learners of PFL (Portuguese as a Foreign Language ), with special attention to the intercultural dimension involved in this process. Through the analysis developed in the study, it was possible to identify not only cultural aspects strictly related to language phenomena (as the use of personal pronouns and forms of treatment, for instance), but also more subjective cultural aspects (such as emotional states, the view about work, among others). This study also discusses the implications of the link between culture and language choices for the area of teaching and learning foreign languages / cultures. |
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Brazilian and German perspectives: a study on perception, interculturality and foreign language and culture teaching Olhares brasileiros e alemães: um estudo sobre percepção, interculturalidade e ensino de língua e cultura estrangeira advertisementsperceptioninterculturalismteaching^i1^slearningforeign languaanúncios publicitáriospercepçãointerculturalidadeensino de língua^i2^scultura estrange This article aims to present a comparative study of the perception of multimodal texts, more specifically, advertisements printed in Brazilian and German magazines, by Brazilian learners of GFL(German as a Foreign Language) and German learners of PFL (Portuguese as a Foreign Language ), with special attention to the intercultural dimension involved in this process. Through the analysis developed in the study, it was possible to identify not only cultural aspects strictly related to language phenomena (as the use of personal pronouns and forms of treatment, for instance), but also more subjective cultural aspects (such as emotional states, the view about work, among others). This study also discusses the implications of the link between culture and language choices for the area of teaching and learning foreign languages / cultures. O presente artigo tem por objetivo apresentar um estudo comparativo da percepção de textos multimodais, mais especificamente, anúncios publicitários impressos em revistas brasileiras e alemãs, por aprendizes brasileiros de ALE (Alemão como Língua Estrangeira) e por aprendizes alemães de PLE (Português como Língua Estrangeira), com especial atenção para a dimensão intercultural envolvida neste processo. Através da análise desenvolvida no estudo, puderam ser identificados tanto os aspectos culturais mais diretamente relacionados a usos linguísticos (uso de pronomes pessoais e formas de tratamento, por exemplo), quanto de aspectos culturais mais subjetivos (a percepção de estados emocionais, a visão de trabalho, entre outros). Este estudo também discute as implicações do vínculo entre as escolhas linguísticas e a cultura para o ensino de LCE (Língua/ Cultura Estrangeira). Universidade de São Paulo. Faculdade de Filosofia, Letras e Ciências Humanas2011-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/pg/article/view/3812010.1590/S1982-88372011000200011Pandaemonium Germanicum; n. 18 (2011); 185-2131982-88371414-1906reponame:Pandaemonium Germanicum (Online)instname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/pg/article/view/38120/40852Copyright (c) 2018 Pandaemonium Germanicuminfo:eu-repo/semantics/openAccessFerreira, Mergenfel A. Vaz2015-06-15T19:46:48Zoai:revistas.usp.br:article/38120Revistahttp://www.scielo.br/pgPUBhttps://old.scielo.br/oai/scielo-oai.php||pandaemonium@usp.br1982-88371414-1906opendoar:2023-09-13T11:52:35.270436Pandaemonium Germanicum (Online) - Universidade de São Paulo (USP)false |
dc.title.none.fl_str_mv |
Brazilian and German perspectives: a study on perception, interculturality and foreign language and culture teaching Olhares brasileiros e alemães: um estudo sobre percepção, interculturalidade e ensino de língua e cultura estrangeira |
title |
Brazilian and German perspectives: a study on perception, interculturality and foreign language and culture teaching |
spellingShingle |
Brazilian and German perspectives: a study on perception, interculturality and foreign language and culture teaching Ferreira, Mergenfel A. Vaz advertisements perception interculturalism teaching^i1^slearning foreign langua anúncios publicitários percepção interculturalidade ensino de língua^i2^scultura estrange |
title_short |
Brazilian and German perspectives: a study on perception, interculturality and foreign language and culture teaching |
title_full |
Brazilian and German perspectives: a study on perception, interculturality and foreign language and culture teaching |
title_fullStr |
Brazilian and German perspectives: a study on perception, interculturality and foreign language and culture teaching |
title_full_unstemmed |
Brazilian and German perspectives: a study on perception, interculturality and foreign language and culture teaching |
title_sort |
Brazilian and German perspectives: a study on perception, interculturality and foreign language and culture teaching |
author |
Ferreira, Mergenfel A. Vaz |
author_facet |
Ferreira, Mergenfel A. Vaz |
author_role |
author |
dc.contributor.author.fl_str_mv |
Ferreira, Mergenfel A. Vaz |
dc.subject.por.fl_str_mv |
advertisements perception interculturalism teaching^i1^slearning foreign langua anúncios publicitários percepção interculturalidade ensino de língua^i2^scultura estrange |
topic |
advertisements perception interculturalism teaching^i1^slearning foreign langua anúncios publicitários percepção interculturalidade ensino de língua^i2^scultura estrange |
description |
This article aims to present a comparative study of the perception of multimodal texts, more specifically, advertisements printed in Brazilian and German magazines, by Brazilian learners of GFL(German as a Foreign Language) and German learners of PFL (Portuguese as a Foreign Language ), with special attention to the intercultural dimension involved in this process. Through the analysis developed in the study, it was possible to identify not only cultural aspects strictly related to language phenomena (as the use of personal pronouns and forms of treatment, for instance), but also more subjective cultural aspects (such as emotional states, the view about work, among others). This study also discusses the implications of the link between culture and language choices for the area of teaching and learning foreign languages / cultures. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-12-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.usp.br/pg/article/view/38120 10.1590/S1982-88372011000200011 |
url |
https://www.revistas.usp.br/pg/article/view/38120 |
identifier_str_mv |
10.1590/S1982-88372011000200011 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistas.usp.br/pg/article/view/38120/40852 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Pandaemonium Germanicum info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Pandaemonium Germanicum |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de São Paulo. Faculdade de Filosofia, Letras e Ciências Humanas |
publisher.none.fl_str_mv |
Universidade de São Paulo. Faculdade de Filosofia, Letras e Ciências Humanas |
dc.source.none.fl_str_mv |
Pandaemonium Germanicum; n. 18 (2011); 185-213 1982-8837 1414-1906 reponame:Pandaemonium Germanicum (Online) instname:Universidade de São Paulo (USP) instacron:USP |
instname_str |
Universidade de São Paulo (USP) |
instacron_str |
USP |
institution |
USP |
reponame_str |
Pandaemonium Germanicum (Online) |
collection |
Pandaemonium Germanicum (Online) |
repository.name.fl_str_mv |
Pandaemonium Germanicum (Online) - Universidade de São Paulo (USP) |
repository.mail.fl_str_mv |
||pandaemonium@usp.br |
_version_ |
1800221976225120256 |