Collaborative technology and motivations: utilization, value and gamification
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Revista de Administração e Inovação |
Texto Completo: | https://www.revistas.usp.br/rai/article/view/164090 |
Resumo: | Purpose – Instigated by the trend of collaborative economics, taking into consideration the particularities pointed out by Simis (2015), such as a new social, economic and technological scenario, this paper aims to identify which factors serve as motivators for collaboration among the technologies of this scenario. Design/methodology/approach – In this paper, the authors analyzed Waze, an application that works based on traffic information made available by the users of the platform. For the development of this qualitative work, aspects that served as the basis for the interview script applied were classified into three different categories: utilization, personal values and gamification; the latter being an important aspect for collaboration in the application in question. Two distinct groups were interviewed; one of regular users of Waze, and the other of advanced users, who also work voluntarily in the maintenance of the app. Findings – The results indicate that personal values are determinant factors for both groups; however, there are distinct incentives for the different users interviewed, like reciprocity, altruism and empathy. The first one is an important aspect to share information by the regular users, while the other ones are characteristics advanced users. Research limitations/implications – The study presents some limitations in terms of the restricted group and focus on only one of the many collaborative technological social, as well as lacking on-site analysis of the use of Waze. Practical implications – This is a valid research when taking into consideration studies that approach the app Waze, as the issues explored in this paper are new in the academic studies considering previous app’s analyses that are related to functionality. Social implications – The results presented in this study help to understand the current relationship between sharing economy and the technology provided to those who use these platforms. Originality/value – This research opens the horizon for future studies applied on other collaborative technological user platforms, to see if the results would be similar and construct a user journey in relation to information sharing through experimental monitoring. |
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Collaborative technology and motivations: utilization, value and gamificationGamificationCollaboration in networksCollaborative technologyMotivating factors for collaborationUse of technologyPurpose – Instigated by the trend of collaborative economics, taking into consideration the particularities pointed out by Simis (2015), such as a new social, economic and technological scenario, this paper aims to identify which factors serve as motivators for collaboration among the technologies of this scenario. Design/methodology/approach – In this paper, the authors analyzed Waze, an application that works based on traffic information made available by the users of the platform. For the development of this qualitative work, aspects that served as the basis for the interview script applied were classified into three different categories: utilization, personal values and gamification; the latter being an important aspect for collaboration in the application in question. Two distinct groups were interviewed; one of regular users of Waze, and the other of advanced users, who also work voluntarily in the maintenance of the app. Findings – The results indicate that personal values are determinant factors for both groups; however, there are distinct incentives for the different users interviewed, like reciprocity, altruism and empathy. The first one is an important aspect to share information by the regular users, while the other ones are characteristics advanced users. Research limitations/implications – The study presents some limitations in terms of the restricted group and focus on only one of the many collaborative technological social, as well as lacking on-site analysis of the use of Waze. Practical implications – This is a valid research when taking into consideration studies that approach the app Waze, as the issues explored in this paper are new in the academic studies considering previous app’s analyses that are related to functionality. Social implications – The results presented in this study help to understand the current relationship between sharing economy and the technology provided to those who use these platforms. Originality/value – This research opens the horizon for future studies applied on other collaborative technological user platforms, to see if the results would be similar and construct a user journey in relation to information sharing through experimental monitoring.Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade2019-11-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/rai/article/view/16409010.1108/INMR-04-2019-0056INMR - Innovation & Management Review; v. 16 n. 3 (2019); 280-2942515-8961reponame:Revista de Administração e Inovaçãoinstname:Universidade de São Paulo (USP)instacron:USPenghttps://www.revistas.usp.br/rai/article/view/164090/157535Adornes, Gustavo ScheffelMuniz, Raquel Janissekinfo:eu-repo/semantics/openAccess2020-11-05T05:06:12Zoai:revistas.usp.br:article/164090Revistahttp://www.viannajr.edu.br/wp-content/uploads/2016/01/raiPUBhttp://www.revistas.usp.br/viaatlantica/oairevistarai@usp.br||tatianepgt@revistarai.org1809-20391809-2039opendoar:2020-11-05T05:06:12Revista de Administração e Inovação - Universidade de São Paulo (USP)false |
dc.title.none.fl_str_mv |
Collaborative technology and motivations: utilization, value and gamification |
title |
Collaborative technology and motivations: utilization, value and gamification |
spellingShingle |
Collaborative technology and motivations: utilization, value and gamification Adornes, Gustavo Scheffel Gamification Collaboration in networks Collaborative technology Motivating factors for collaboration Use of technology |
title_short |
Collaborative technology and motivations: utilization, value and gamification |
title_full |
Collaborative technology and motivations: utilization, value and gamification |
title_fullStr |
Collaborative technology and motivations: utilization, value and gamification |
title_full_unstemmed |
Collaborative technology and motivations: utilization, value and gamification |
title_sort |
Collaborative technology and motivations: utilization, value and gamification |
author |
Adornes, Gustavo Scheffel |
author_facet |
Adornes, Gustavo Scheffel Muniz, Raquel Janissek |
author_role |
author |
author2 |
Muniz, Raquel Janissek |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Adornes, Gustavo Scheffel Muniz, Raquel Janissek |
dc.subject.por.fl_str_mv |
Gamification Collaboration in networks Collaborative technology Motivating factors for collaboration Use of technology |
topic |
Gamification Collaboration in networks Collaborative technology Motivating factors for collaboration Use of technology |
description |
Purpose – Instigated by the trend of collaborative economics, taking into consideration the particularities pointed out by Simis (2015), such as a new social, economic and technological scenario, this paper aims to identify which factors serve as motivators for collaboration among the technologies of this scenario. Design/methodology/approach – In this paper, the authors analyzed Waze, an application that works based on traffic information made available by the users of the platform. For the development of this qualitative work, aspects that served as the basis for the interview script applied were classified into three different categories: utilization, personal values and gamification; the latter being an important aspect for collaboration in the application in question. Two distinct groups were interviewed; one of regular users of Waze, and the other of advanced users, who also work voluntarily in the maintenance of the app. Findings – The results indicate that personal values are determinant factors for both groups; however, there are distinct incentives for the different users interviewed, like reciprocity, altruism and empathy. The first one is an important aspect to share information by the regular users, while the other ones are characteristics advanced users. Research limitations/implications – The study presents some limitations in terms of the restricted group and focus on only one of the many collaborative technological social, as well as lacking on-site analysis of the use of Waze. Practical implications – This is a valid research when taking into consideration studies that approach the app Waze, as the issues explored in this paper are new in the academic studies considering previous app’s analyses that are related to functionality. Social implications – The results presented in this study help to understand the current relationship between sharing economy and the technology provided to those who use these platforms. Originality/value – This research opens the horizon for future studies applied on other collaborative technological user platforms, to see if the results would be similar and construct a user journey in relation to information sharing through experimental monitoring. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-11-13 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.usp.br/rai/article/view/164090 10.1108/INMR-04-2019-0056 |
url |
https://www.revistas.usp.br/rai/article/view/164090 |
identifier_str_mv |
10.1108/INMR-04-2019-0056 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.revistas.usp.br/rai/article/view/164090/157535 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade |
publisher.none.fl_str_mv |
Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade |
dc.source.none.fl_str_mv |
INMR - Innovation & Management Review; v. 16 n. 3 (2019); 280-294 2515-8961 reponame:Revista de Administração e Inovação instname:Universidade de São Paulo (USP) instacron:USP |
instname_str |
Universidade de São Paulo (USP) |
instacron_str |
USP |
institution |
USP |
reponame_str |
Revista de Administração e Inovação |
collection |
Revista de Administração e Inovação |
repository.name.fl_str_mv |
Revista de Administração e Inovação - Universidade de São Paulo (USP) |
repository.mail.fl_str_mv |
revistarai@usp.br||tatianepgt@revistarai.org |
_version_ |
1800221937348116480 |