Constructing Grounded Theory on Brazilian families and ad consumption with same-sex couples: methodological concerns and intersectionality

Detalhes bibliográficos
Autor(a) principal: Leite, Francisco
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Signos do Consumo
Texto Completo: https://www.revistas.usp.br/signosdoconsumo/article/view/174703
Resumo: This paper is an experience report on the trajectories taken during the development of a constructivist grounded theory research about effects of counterintuitive ads with same-sex couples on Brazilian heterosexual and LGBT families. This study is guided by a reflexive stance to share some methodological concerns and decision-making that emerged specifically from activities of collective knowledge construction between researchers and research participants (children's parents and/or legal guardians). Among these methodological concerns, the issues raised by Black research participants about the non-representation of Black people within same-sex couples of the selected ads to research practices were most noteworthy. Another opportunity that emerged from this context was the need to strengthen the theoretical framework with perspectives that provide nuance in investigating intersectionality.
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spelling Constructing Grounded Theory on Brazilian families and ad consumption with same-sex couples: methodological concerns and intersectionalityConstruindo uma Grounded Theory sobre famílias brasileiras e consumos de anúncios com casais LGBT: inquietações metodológicas e InterseccionalidadeConstruyendo una Grounded Theory sobre las familias brasileñas y el consumo de anuncios con parejas LGBT: preocupaciones metodológicas e interseccionalidadGrounded theoryConsumptionAdsSame-sex couplesIntersectionalityGrounded theoryConsumoPublicidadParejas LGBTInterseccionalidadGrounded theoryConsumoPublicidadeCasais LGBTInterseccionalidadeThis paper is an experience report on the trajectories taken during the development of a constructivist grounded theory research about effects of counterintuitive ads with same-sex couples on Brazilian heterosexual and LGBT families. This study is guided by a reflexive stance to share some methodological concerns and decision-making that emerged specifically from activities of collective knowledge construction between researchers and research participants (children's parents and/or legal guardians). Among these methodological concerns, the issues raised by Black research participants about the non-representation of Black people within same-sex couples of the selected ads to research practices were most noteworthy. Another opportunity that emerged from this context was the need to strengthen the theoretical framework with perspectives that provide nuance in investigating intersectionality.El presente artículo es un informe de experiencia sobre los caminos que se están tomando durante el desarrollo de una investigación con la metodología constructivista Grounded Theory, que investiga los significados producidos por anuncios contraintuitivos con la representación de parejas LGBT en las familias brasileñas (homoafectivas y heteroafectivas). Su objetivo es reportar algunas inquietudes metodológicas que surgieron y fueron deliberadas durante la investigación en curso, requiriendo autoevaluación y autocorrección del proceso investigativo. Entre esas inquietudes, se destacan las preguntas planteadas por los agentes parentales negros encuestados sobre la falta de representatividad de los afrodescendientes entre las parejas LGBT de los anuncios seleccionados para la investigación y la oportunidad, percibida con base en esas preguntas, de mejorar el marco teórico con perspectivas que estimulen los lentes interpretativos de la investigación a las expresiones de interseccionalidad.O presente artigo é um relato de experiência sobre os caminhos percorridos durante o desenvolvimento de uma pesquisa com a metodologia grounded theory construtivista, que investiga os sentidos produzidos por anúncios contraintuitivos com a representação de casais LGBT em famílias brasileiras (homoafetivas e heteroafetivas). O objetivo é compartilhar algumas preocupações metodológicas que emergiram e foram deliberadas durante a pesquisa em curso, exigindo autoavaliação e autocorreção do processo investigativo. Dentre essas inquietações, destacam-se os questionamentos realizados pelos agentes parentais negros pesquisados sobre a falta de representatividade de indivíduos negros entre os casais LGBT dos anúncios selecionados para a pesquisa e a oportunidade, percebida a partir desses questionamentos, de aperfeiçoar o referencial teórico com perspectivas que sensibilizassem as lentes interpretativas da investigação para as expressões da interseccionalidade.Universidade de São Paulo. Escola de Comunicações e Artes2020-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/signosdoconsumo/article/view/17470310.11606/issn.1984-5057.v12i2p14-32Signos do Consumo; v. 12 n. 2 (2020): Gênero e sexualidade na interface com consumo e publicidade; 14-321984-5057reponame:Signos do Consumoinstname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/signosdoconsumo/article/view/174703/167414Copyright (c) 2020 Francisco Leitehttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessLeite, Francisco2020-12-30T13:48:26Zoai:revistas.usp.br:article/174703Revistahttps://www.revistas.usp.br/signosdoconsumoPUBhttps://www.revistas.usp.br/signosdoconsumo/oairevistasignosdoconsumo@usp.br||revistasignosdoconsumo@usp.br1984-50571984-5057opendoar:2020-12-30T13:48:26Signos do Consumo - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Constructing Grounded Theory on Brazilian families and ad consumption with same-sex couples: methodological concerns and intersectionality
Construindo uma Grounded Theory sobre famílias brasileiras e consumos de anúncios com casais LGBT: inquietações metodológicas e Interseccionalidade
Construyendo una Grounded Theory sobre las familias brasileñas y el consumo de anuncios con parejas LGBT: preocupaciones metodológicas e interseccionalidad
title Constructing Grounded Theory on Brazilian families and ad consumption with same-sex couples: methodological concerns and intersectionality
spellingShingle Constructing Grounded Theory on Brazilian families and ad consumption with same-sex couples: methodological concerns and intersectionality
Leite, Francisco
Grounded theory
Consumption
Ads
Same-sex couples
Intersectionality
Grounded theory
Consumo
Publicidad
Parejas LGBT
Interseccionalidad
Grounded theory
Consumo
Publicidade
Casais LGBT
Interseccionalidade
title_short Constructing Grounded Theory on Brazilian families and ad consumption with same-sex couples: methodological concerns and intersectionality
title_full Constructing Grounded Theory on Brazilian families and ad consumption with same-sex couples: methodological concerns and intersectionality
title_fullStr Constructing Grounded Theory on Brazilian families and ad consumption with same-sex couples: methodological concerns and intersectionality
title_full_unstemmed Constructing Grounded Theory on Brazilian families and ad consumption with same-sex couples: methodological concerns and intersectionality
title_sort Constructing Grounded Theory on Brazilian families and ad consumption with same-sex couples: methodological concerns and intersectionality
author Leite, Francisco
author_facet Leite, Francisco
author_role author
dc.contributor.author.fl_str_mv Leite, Francisco
dc.subject.por.fl_str_mv Grounded theory
Consumption
Ads
Same-sex couples
Intersectionality
Grounded theory
Consumo
Publicidad
Parejas LGBT
Interseccionalidad
Grounded theory
Consumo
Publicidade
Casais LGBT
Interseccionalidade
topic Grounded theory
Consumption
Ads
Same-sex couples
Intersectionality
Grounded theory
Consumo
Publicidad
Parejas LGBT
Interseccionalidad
Grounded theory
Consumo
Publicidade
Casais LGBT
Interseccionalidade
description This paper is an experience report on the trajectories taken during the development of a constructivist grounded theory research about effects of counterintuitive ads with same-sex couples on Brazilian heterosexual and LGBT families. This study is guided by a reflexive stance to share some methodological concerns and decision-making that emerged specifically from activities of collective knowledge construction between researchers and research participants (children's parents and/or legal guardians). Among these methodological concerns, the issues raised by Black research participants about the non-representation of Black people within same-sex couples of the selected ads to research practices were most noteworthy. Another opportunity that emerged from this context was the need to strengthen the theoretical framework with perspectives that provide nuance in investigating intersectionality.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/signosdoconsumo/article/view/174703
10.11606/issn.1984-5057.v12i2p14-32
url https://www.revistas.usp.br/signosdoconsumo/article/view/174703
identifier_str_mv 10.11606/issn.1984-5057.v12i2p14-32
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.usp.br/signosdoconsumo/article/view/174703/167414
dc.rights.driver.fl_str_mv Copyright (c) 2020 Francisco Leite
http://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Francisco Leite
http://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
dc.source.none.fl_str_mv Signos do Consumo; v. 12 n. 2 (2020): Gênero e sexualidade na interface com consumo e publicidade; 14-32
1984-5057
reponame:Signos do Consumo
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Signos do Consumo
collection Signos do Consumo
repository.name.fl_str_mv Signos do Consumo - Universidade de São Paulo (USP)
repository.mail.fl_str_mv revistasignosdoconsumo@usp.br||revistasignosdoconsumo@usp.br
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