Comunicação e Práticas de Consumo, Uma Relação Inovadora em Termos de Programa de Pós-Graduação

• Autor(a) principal: Bogner, Ana Claudia Marigliani
• Data de Publicação: 2012
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Comunicação & Educação (Online)
• Texto Completo: https://www.revistas.usp.br/comueduc/article/view/73540
• topic: Programa de Mestrado em Comunicação e Práticas de Consumo; ESPM; Comunicação e consumo.; Masters Program in Communication and Consumption Practices; ESPM; Communication and Consumer Affairs.

The Masters Program in Communication and Consumer Practices (PPGCOM), School of Advertising and Marketing (ESPM), of São Paulo presents an innovative proposal, it is the only one in Brazil that is based on relations of consumption and communication. Therefore, this article aims to analyze it. To begin the process of communication process for the dissemination of academic production of PPGCOM – ESPM, as well as its consolidation in academia. Below, we discuss some topics as the history of post-graduate programs in Brazil, and the history of PPGCOM and its activities. From the standpoint of theory and methodology, we list some authors and their precepts ranging €eld of science, theories of communication and reception and consumption, the conceptual point of view. To get to the intervention project, we developed hypotheses, we conducted a survey of faculty, students and graduates, and indicate some actions that should take ESPM-PPGCOM to consolidate its program in the academic €eld.