Author Search Results

1

Um ensaio teórico sobre placement televisivo e seus efeitos sobre o consumidor

by Petroll,Martin de La Martinière

Published 2014

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Article

2

Apelo sexual na propaganda : um experimento em mídia impressa

by Petroll, Martin de La Martinière

Published 2007

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Master thesis

3

Os pop-up ads estão entre nós : a invasão desse placement televisivo e seus efeitos sobre o consumidor com auxílio da tecnologia do eye tracking

by Petroll, Martin de la Martiniére

Published 2013

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Doctoral thesis

4

Sex appeal in advertising: a brief literature review and reflection

by Petroll, Martin de La Martinière

Published 2012

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Article

5

The Pop-Up Ads are Among Us: The Invasion of this Game Placement and its Effects on Consumer Technology with the Aid Eye Tracking

by Petroll, Martin De La Martinière

Published 2015

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Article

6

Um ensaio teórico sobre a influência da Teoria da Troca Social e da Co-criação de Valor no Crowdfunding

by Schmitt,Camila da Silva

Published 2021

Other Authors: “...Petroll,Martin de La Martiniere...”
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Article

7

Ética na publicidade e propaganda: a visão do executivo de agências de comunicação do Rio Grande do Sul

by Lovison,Aida Maria

Published 2011

Other Authors: “...Petroll,Martin de La Martinière...”
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Article

8

PROPAGANDAS BUSINESS-TO-BUSINESS VERSUS BUSINESS-TO-CONSUMER: UMA COMPARAÇÃO DE ANÚNCIOS DE SERVIÇOS EM REVISTAS BRASILEIRAS

by VIEIRA,VALTER AFONSO

Published 2007

Other Authors: “...PETROLL,MARTIN DE LA MARTINIERE...”
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Article

9

Ética na publicidade e propaganda : a visão do executivo de agências de comunicação do Rio Grande do Sul

by Lovison, Aida Maria

Published 2011

Other Authors: “...Petroll, Martin de La Martinière...”
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Article

10

Ethics in publicity and advertising: the vision of an advertising agency executive in Rio Grande do Sul

by Lovison, Aida Maria

Published 2011

Other Authors: “...Petroll, Martin de La Martinière...”
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Article

11

How the interaction between animation and the position of the banner on the screen influences attitude towards the advertised brand

by Oliveira, Daniel Max de Sousa

Published 2022

Other Authors: “...Petroll, Martin de La Martinière...”
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Article

12

PROCESSOS COMUNICACIONAIS INTERNOS E SUAS IMPLICAÇÕES NA ORGANIZAÇÃO

by ZANLUCHI,ELIANE

Published 2006

Other Authors: “...PETROLL,MARTIN DE LA MARTINIÈRE...”
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Article

13

MARTIAL ARTS MARKET DEMAND: TEST AND VALIDATION OF A MODEL ON THE BRAZILIAN JUDO CONTEXT

by DAMACENA,CLÁUDIO

Published 2017

Other Authors: “...PETROLL,MARTIN DE LA MARTINIÈRE...”
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Article

14

UM OLHAR QUALITATIVO SOBRE AÇÕES PROMOCIONAIS DO SHOPPING TOTAL DA CIDADE DE PORTO ALEGRE

by Damacena, Cláudio

Published 2012

Other Authors: “...Petroll, Martin de La Martinière...”
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Article

15

FATORES QUE AFETAM O APRENDIZADO DE ALUNOS DO MESTRADO EM ADMINISTRAÇÃO EM RELAÇÃO À ESTATÍSTICA

by Damacena, Cláudio

Published 2017

Other Authors: “...Petroll, Martin de la Martinière...”
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Article

16

Fake News and the Online Behavior of Voters on Social Networks During the 2018 Brazilian Presidential Campaign

by Sousa Júnior, João Henriques de

Published 2023

Other Authors: “...Petroll, Martin de La Martiniere...”
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Article

17

INNER COMMUNICATION PROCESSES AND THEIR IMPLICATIONS FOR THE ORGANIZATION

by Zanluchi, Eliane

Published 2008

Other Authors: “...Petroll, Martin de la Martinière...”
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Article

18

Humor Incongruente, Efetividade da Propaganda e as Mulheres: Um Experimento no Facebook

by Ribeiro,Luciana

Published 2019

Other Authors: “...Petroll,Martin de La Martinière...”
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Article

19

ONDE ESTÃO OS EGRESSOS DO CURSO DE ADMINISTRAÇÃO DA UFSC?

by ROCHA, RUDIMAR ANTUNES DA

Published 2015

Other Authors: “...PETROLL, MARTIN DE LA MARTINIÈRE...”
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Article

20

Let’s play a new game: the drivers of eSports consumption

by Santos, Renan Leite dos

Published 2021

Other Authors: “...Petroll, Martin de La Martinière...”
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Article