Marketing jurídico: redes sociais para advogados

• Autor(a) principal: Pagani, Caroline Gonçalves
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/7557
• topic: Marketing jurídico; Publicidade jurídica; Ética

The present work has the theme of legal marketing, and aims to address the role of social networks for lawyers. In today's time when social networks gain popularity, reaching society in general, making personal relationships less constant and expanding the networks connected digitally, positioning themselves in the market and gaining customers through the use of social networks. However, legal advertising is limited by the Code of Ethics, making it difficult to use such means of communication. So, one wonders: How to win customers and position the name in the market, through digital legal marketing, without violating the code of ethics? Legal marketing is an important tool for the management and dissemination of legal activity, based on the Code of Ethics, in order to avoid the commercialization of legal activity, which requires caution and responsibility in its use. Therefore, the objective of this work is to demonstrate how to use social networks in favor of the office, to identify the legal and ethical limitations of advertising of the legal activity, as opposed to the OAB code of ethics. Thus, divided into three chapters, using the deductive method, through bibliographic research and jurisprudence, it is intended to demonstrate that the conscious use of content marketing is lawful and ethical and brings great advantages to the lawyer. Keywords: Legal Marketing. Legal Advertising. Ethic.