Aplicação da modelagem de negócio Canvas e modelo de análise 7S em uma cervejaria artesanal

• Autor(a) principal: Weinmann, Matheus Eduardo Godoy
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/4263
• topic: Empreendedorismo; Análise estratégica 7S; Modelagem de negócio Canvas

The following term paper aims to apply the 7S strategic analysis and the Business Model Canvas to the Weinmann Brewery, in order to offer mechanisms for a more professional management. Methodologically, it was used applied researching, qualitative, descriptive, besides a case study. As data collection technique, bibliographical and documentary research was used at first, followed by interviews, questionnaires and participant observation. The results obtained with the 7S was the definition of company´s strategy, chart of positions and their description, skills sought for the company´s participants, styles adopted by the managers, training sought for the company´s members, more efficient activities of the company´s daily routine, values and organizational culture. The visual framework of the Canvas business model was also created, visually organizing the company's customers segment, value proposals, ways of relationship with the consumer, as well as channels for delivery of the proposed by the brewery, resources and key activities to be carried out by the organization, partners, sources of income and costs structure.